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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

European wellness industry gathers in Paris for the 14th Forum HOTel&SPA

HOTel&SPA event returns after two-year hiatus
Keynote speakers explored the theme of "thinking outside the box"
Katia Dufon-Schaffhauser, Director of the Maison de la Beauté – Carita in Paris, wins Black Diamond Award

After a two-year hiatus due to the pandemic, the 14th annual HOTel&SPA event returned last week, bringing together top hospitality and spa executives from across Europe and beyond for a day of talks and networking.

The one-day event took place at the Four Seasons George V Hotel in Paris, and included participants from France, the Netherlands, Belgium, Italy, Switzerland, Germany, Austria, Morocco, Portugal, Hungary, Luxembourg, Great Britain and the US.

Forum HOTel&SPA is organised by Vladi Kovanic, and this year’s theme was ‘Thinking Outside the Box.’ Keynote speeches were from Roger Allen, CEO of Resources for Leisure Assets; Cornelia Kausch, managing director and leadership coach at CK Hospitality Advisors; Jean-Luc Pleuvry, director of Relais Thalasso; and Franz Linser, CEO of Linser Hospitality.

Allen explored what it means to think ‘outside of the box,’ saying, “If outside the box is where success lies, then inside of the box is safe, familiar – we’re in control. Thinking outside the box is unfamiliar, uncomfortable and unknown, which is why so few people do it.”

Kausch explored the value of people in hospitality, and the importance of having a service mindset as a leader as a way to think outside the box. She pointed to statistics that show staff turnover in hospitality is nearly double that of other industries, and that we have the highest number of open positions of any industry after COVID.

“The industry hardest hit by the Great Resignation is hospitality,” she said. “We need a new people strategy in how we do business as a whole. After COVID, we are all craving connection – not just with friends and colleagues, but those moments when we encounter truly exceptional service. Our industry needs to focus once again on the fact that we are a people business, and people means not just customers, but employees too. For your guests to become your brand ambassadors, your employees need to be your evangelists.”

Linser spoke about a Blue Ocean Strategy merging with the world of wellness, asking the audience: “Isn’t there more to wellness than what we are doing right now?” He said that there is an opportunity for the wellness industry to go where there are no others, realise the full potential of wellness, understand new customer demand, and have the courage to pioneer. He suggested looking at sharing and happiness as wellness strategies. “For years, the question was ‘what more do I need?’” said Linser. “The answer today is: what can I get rid of to feel better?”

A panel of journalists included Jane Kitchen of Spa Business, who acted as moderator, as well as Sarah Camilleri of European Spa and spa & wellbeing vlogger and blogger Raffaella Dallardo.

Filip Boyen, CEO of the Forbes Travel Guide, spoke on a panel hosted by Sammy Gharieni, CEO of Gharieni Group. Boyen explained that 70 per cent of the Forbes standards are about emotions – how hotels, restaurants and spas make their customers feel. “The difference between a good and a great hotel is simple – it’s service,” he explained.

Pleuvry spoke about thalassotherapy, its importance in French culture, and how a new, younger clientele is discovering the wellness practice. “Twenty years ago the clientele was more 50+, but now it’s attracting more young people who come for shorter stays – four days rather than several weeks,” he said, revealing that the Thalasso Union Study showed that 75 per cent of 18 to 34 year-olds are ‘very interested’ in thalassotherapy.

The Forum HOTel&SPA has always sought to highlight the importance of thalassotherapy, and each year awards the Blue Diamond Award to someone within the thalassotherapy industry who has made a big contribution; this year, Marisa Melpignano, director and owner of The Masseria San Domenico in Italy, received the award.

The Black Diamond Award – which designates the best spa manager of the year, who by a simple action or lifetime career has earned the recognition of his or her peers – was given to Katia Dufon-Schaffhauser, Director of the Maison de la Beauté – Carita in Paris.

Next year's event will be held on 1 June, 2023.

After a two-year hiatus due to the pandemic, the 14th annual HOTel&SPA event returned last week, bringing together top hospitality and spa executives from across Europe and beyond for a day of talks and networking.
SAB,CAS,HHR,HOT
2022/THUMB349630_812872_828603.jpg
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News

European wellness industry gathers in Paris for the 14th Forum HOTel&SPA

HOTel&SPA event returns after two-year hiatus
Keynote speakers explored the theme of "thinking outside the box"
Katia Dufon-Schaffhauser, Director of the Maison de la Beauté – Carita in Paris, wins Black Diamond Award

After a two-year hiatus due to the pandemic, the 14th annual HOTel&SPA event returned last week, bringing together top hospitality and spa executives from across Europe and beyond for a day of talks and networking.

The one-day event took place at the Four Seasons George V Hotel in Paris, and included participants from France, the Netherlands, Belgium, Italy, Switzerland, Germany, Austria, Morocco, Portugal, Hungary, Luxembourg, Great Britain and the US.

Forum HOTel&SPA is organised by Vladi Kovanic, and this year’s theme was ‘Thinking Outside the Box.’ Keynote speeches were from Roger Allen, CEO of Resources for Leisure Assets; Cornelia Kausch, managing director and leadership coach at CK Hospitality Advisors; Jean-Luc Pleuvry, director of Relais Thalasso; and Franz Linser, CEO of Linser Hospitality.

Allen explored what it means to think ‘outside of the box,’ saying, “If outside the box is where success lies, then inside of the box is safe, familiar – we’re in control. Thinking outside the box is unfamiliar, uncomfortable and unknown, which is why so few people do it.”

Kausch explored the value of people in hospitality, and the importance of having a service mindset as a leader as a way to think outside the box. She pointed to statistics that show staff turnover in hospitality is nearly double that of other industries, and that we have the highest number of open positions of any industry after COVID.

“The industry hardest hit by the Great Resignation is hospitality,” she said. “We need a new people strategy in how we do business as a whole. After COVID, we are all craving connection – not just with friends and colleagues, but those moments when we encounter truly exceptional service. Our industry needs to focus once again on the fact that we are a people business, and people means not just customers, but employees too. For your guests to become your brand ambassadors, your employees need to be your evangelists.”

Linser spoke about a Blue Ocean Strategy merging with the world of wellness, asking the audience: “Isn’t there more to wellness than what we are doing right now?” He said that there is an opportunity for the wellness industry to go where there are no others, realise the full potential of wellness, understand new customer demand, and have the courage to pioneer. He suggested looking at sharing and happiness as wellness strategies. “For years, the question was ‘what more do I need?’” said Linser. “The answer today is: what can I get rid of to feel better?”

A panel of journalists included Jane Kitchen of Spa Business, who acted as moderator, as well as Sarah Camilleri of European Spa and spa & wellbeing vlogger and blogger Raffaella Dallardo.

Filip Boyen, CEO of the Forbes Travel Guide, spoke on a panel hosted by Sammy Gharieni, CEO of Gharieni Group. Boyen explained that 70 per cent of the Forbes standards are about emotions – how hotels, restaurants and spas make their customers feel. “The difference between a good and a great hotel is simple – it’s service,” he explained.

Pleuvry spoke about thalassotherapy, its importance in French culture, and how a new, younger clientele is discovering the wellness practice. “Twenty years ago the clientele was more 50+, but now it’s attracting more young people who come for shorter stays – four days rather than several weeks,” he said, revealing that the Thalasso Union Study showed that 75 per cent of 18 to 34 year-olds are ‘very interested’ in thalassotherapy.

The Forum HOTel&SPA has always sought to highlight the importance of thalassotherapy, and each year awards the Blue Diamond Award to someone within the thalassotherapy industry who has made a big contribution; this year, Marisa Melpignano, director and owner of The Masseria San Domenico in Italy, received the award.

The Black Diamond Award – which designates the best spa manager of the year, who by a simple action or lifetime career has earned the recognition of his or her peers – was given to Katia Dufon-Schaffhauser, Director of the Maison de la Beauté – Carita in Paris.

Next year's event will be held on 1 June, 2023.

After a two-year hiatus due to the pandemic, the 14th annual HOTel&SPA event returned last week, bringing together top hospitality and spa executives from across Europe and beyond for a day of talks and networking.
SAB,CAS,HHR,HOT
2022/THUMB349630_812872_828603.jpg

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1 - 20 of 12,300
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022
HCM Magazine
Gym floor
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM Magazine
Research
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HCM Magazine
Sponsored
Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors
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Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: 1Life
1Life is an innovative lifestyle and management solutions company that engages with tens of thousands ...
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Wellness tech platform Mindbody partners with TRIB3
Experience technology platform Mindbody has announced a global agreement with boutique fitness brand TRIB3 to support its franchisees as it expands internationally.
Featured press releases
Featured press releases: Pulse Fitness offers market-leading equipment at a fraction of the price with the launch of Pulse Resale
Pulse Fitness offers market-leading equipment at a fraction of the price with the launch of Pulse Resale
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
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Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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