GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

'Personal connection key for zoos', says expert psychologist

A leading academic in the fields of psychology and conservation has said that zoos need to foster a personal connection between guests and animals in order to encourage repeat visits and continued contributions to conservation efforts.

Delivering the keynote address at the European Association of Zoos and Aquaria’s (EAZA) European Zoo Educators Conference (EZE), Susan Clayton explained that creating the connection was crucial in encouraging zoo visitors to make contributions and understand conservation efforts made by zoos.

Clayton, who is professor of psychology and chair of environmental studies at the College of Wooster in Ohio, US, focuses her research on the human relationship with the natural world, how it is socially constructed, and how it can be utilised to promote environmental concern.

“From a psychological point of view, emotion is really important,” said Clayton. “It’s a signal to the brain to pay attention. Emotional experiences can have greater impact and they’re more likely to be recalled later and change the way we think about things.

“In studies of human relationships, perceived similarity is very important in predicting empathy. You might think of the immigration crisis for example. If you are perceived to have something in common, you're much more likely to empathise with their plight and are more likely to offer help.

“This statement is also true even for the relationship between human and animals. Perceived similarity has been found to be associated with a desire to help. Repeated experiences of connection can start to become stable for a longer sense of interest in the natural world.”

According to Clayton, creating a personal connection is only the first step, and that to promote behavioural change, zoos must look at why their visitors come to the zoo, which is primarily a social experience over coming to observe animals.

“When people are asked their primary reason to visit the zoo, only a third say the animals. You get people who want to spend a day with their family or spend a nice day outside for example. If you think about the zoo as a social experience, we can think about those social interactions that occur,” she said.

“When the visitor goes to the zoo, they look at and talk with each other about the animals they see, strengthening social bonds. The fact there is a group means you can create social norms.

“They can also talk about shared values,” she continued. “Saying something as simple as ‘look how beautiful that tiger is’ puts value on that tiger. If you say ‘I wish there were more tigers in the wild’, you’re saying it's important to protect these animals. There’s this opportunity for a social construction of environmental concern in the zoo.

Concluding her talk, Clayton encouraged attendees to encourage optimism within zoos, which in turn will increase personal connection.

“By providing this social context the zoo can give people a more positive optimism that it is possible to do something,” she said.

“I would encourage zoo operators to try and think more about ways in which they can increase people’s sense of connection to animals, wildlife and environmental issues in general. Encourage them to believe there is something they can do to make a difference.”

A leading academic in the fields of psychology and conservation has said that zoos need to foster a personal connection between guests and animals in order to encourage repeat visits and continued contributions to conservation efforts.
VAT,EVT
THUMB18108_770846.jpg
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Strength
Creators of strength-training kit have their finger on the pulse when it comes to delivering on consumer engagement. Frances Marcellin asks them to highlight emerging trends
HCM Magazine
Insight
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
HCM Magazine
Interview
Drop Fitness has launched its first site in New Jersey using a new model inspired by the gaming industry. The founder and CEO talks to Kate Cracknell
HCM Magazine
Talking point
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM Magazine
Interview
The MD of Everlast Gyms is steering the business through a process of unification, rebranding and ‘elevation’, rolling out a hybrid model that he believes will take it to UK number one status. He speaks to Kate Cracknell
HCM Magazine
Research
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM Magazine
HCM magazine
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM magazine
HCM People

Shannon Hudson

Founder and CEO, 9Round
“I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”
HCM magazine
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Supplier Showcases
Supplier showcase - Pulse Fitness – Getting a revamp
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Énergie Fitness appoints Technogym as equipment partner
Peter Croney CEO of Empowered Brands, owners of Énergie Fitness Group, today announced the appointment of Technogym as one of its primary equipment partners to help power Energie’s international expansion over the next decade.
Featured press releases
Featured press releases: Parkwood Leisure enhances personalised member journey with boditrax
Parkwood Leisure, one of the UK’s leading leisure operators, has partnered with boditrax to launch its body composition analysis and activity tracking platform to a selection of its Leisure Centres.
Directory
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

'Personal connection key for zoos', says expert psychologist

A leading academic in the fields of psychology and conservation has said that zoos need to foster a personal connection between guests and animals in order to encourage repeat visits and continued contributions to conservation efforts.

Delivering the keynote address at the European Association of Zoos and Aquaria’s (EAZA) European Zoo Educators Conference (EZE), Susan Clayton explained that creating the connection was crucial in encouraging zoo visitors to make contributions and understand conservation efforts made by zoos.

Clayton, who is professor of psychology and chair of environmental studies at the College of Wooster in Ohio, US, focuses her research on the human relationship with the natural world, how it is socially constructed, and how it can be utilised to promote environmental concern.

“From a psychological point of view, emotion is really important,” said Clayton. “It’s a signal to the brain to pay attention. Emotional experiences can have greater impact and they’re more likely to be recalled later and change the way we think about things.

“In studies of human relationships, perceived similarity is very important in predicting empathy. You might think of the immigration crisis for example. If you are perceived to have something in common, you're much more likely to empathise with their plight and are more likely to offer help.

“This statement is also true even for the relationship between human and animals. Perceived similarity has been found to be associated with a desire to help. Repeated experiences of connection can start to become stable for a longer sense of interest in the natural world.”

According to Clayton, creating a personal connection is only the first step, and that to promote behavioural change, zoos must look at why their visitors come to the zoo, which is primarily a social experience over coming to observe animals.

“When people are asked their primary reason to visit the zoo, only a third say the animals. You get people who want to spend a day with their family or spend a nice day outside for example. If you think about the zoo as a social experience, we can think about those social interactions that occur,” she said.

“When the visitor goes to the zoo, they look at and talk with each other about the animals they see, strengthening social bonds. The fact there is a group means you can create social norms.

“They can also talk about shared values,” she continued. “Saying something as simple as ‘look how beautiful that tiger is’ puts value on that tiger. If you say ‘I wish there were more tigers in the wild’, you’re saying it's important to protect these animals. There’s this opportunity for a social construction of environmental concern in the zoo.

Concluding her talk, Clayton encouraged attendees to encourage optimism within zoos, which in turn will increase personal connection.

“By providing this social context the zoo can give people a more positive optimism that it is possible to do something,” she said.

“I would encourage zoo operators to try and think more about ways in which they can increase people’s sense of connection to animals, wildlife and environmental issues in general. Encourage them to believe there is something they can do to make a difference.”

A leading academic in the fields of psychology and conservation has said that zoos need to foster a personal connection between guests and animals in order to encourage repeat visits and continued contributions to conservation efforts.
VAT,EVT
THUMB18108_770846.jpg

News

A new open water swimming venue will has been launched in the heart of Canary
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona.
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
Fitness On Demand
Fitness On Demand
EGYM has been pioneering the connected gym floor for more than a decade, partnering with
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
Les Mills
Les Mills
Expert comment from Ernst De Neef, CEO, Funxtion In just over two years, the fitness
The World Active Forum (WAF) – a new network of national fitness associations and organisations
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children
RSG Group has launched the flagship club for Heimat – the gym giant’s new fitness
Crown Sports Lockers
Crown Sports Lockers
Operating at the extreme edge of performance, a race team requires every element and working
Twenty Four, a new automated gym and sports facility, where all equipment is self-powered, has
Community benefit society Leisure in the Community (LITC) and 1Life Leisure Management Solutions (1Life) have
1 - 20 of 12,300
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Strength
Creators of strength-training kit have their finger on the pulse when it comes to delivering on consumer engagement. Frances Marcellin asks them to highlight emerging trends
HCM Magazine
Insight
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
HCM Magazine
Interview
Drop Fitness has launched its first site in New Jersey using a new model inspired by the gaming industry. The founder and CEO talks to Kate Cracknell
HCM Magazine
Talking point
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM Magazine
Interview
The MD of Everlast Gyms is steering the business through a process of unification, rebranding and ‘elevation’, rolling out a hybrid model that he believes will take it to UK number one status. He speaks to Kate Cracknell
HCM Magazine
Research
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM Magazine
HCM magazine
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM magazine
HCM People

Shannon Hudson

Founder and CEO, 9Round
“I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”
HCM magazine
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM magazine
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
HCM magazine
Doing the recommended amount of exercise during weekends is just as beneficial as spreading physical activity out across the week, a new study has found
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
For years the sector has used participation numbers as a measure of success, but policymakers are now calling for a change to measuring outcomes, so value can be established
HCM magazine
HCM People

Grant Campbell

GM, Nobu Hotel London, Portman Square Portman Square
It was important to create a high-end gym that offers as much value to the local community as it does to hotel guests
HCM magazine
Martyn Allison reviews a recent National Audit Office report into grassroots participation in physical activity in the UK
HCM magazine
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Supplier Showcases
Supplier showcase - Pulse Fitness – Getting a revamp
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Énergie Fitness appoints Technogym as equipment partner
Peter Croney CEO of Empowered Brands, owners of Énergie Fitness Group, today announced the appointment of Technogym as one of its primary equipment partners to help power Energie’s international expansion over the next decade.
Featured press releases
Featured press releases: Parkwood Leisure enhances personalised member journey with boditrax
Parkwood Leisure, one of the UK’s leading leisure operators, has partnered with boditrax to launch its body composition analysis and activity tracking platform to a selection of its Leisure Centres.
Directory
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard
Partner sites