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England Squash announces rebranding
By Pete Hayman
England Squash has announced that it has been officially rebranded as England Squash and Racketball in a bid to recognise the increasing popularity of racketball in the UK.
The national governing body, which replaced the Squash Rackets Association in 2001, is already involved in the promotion and development of both sports, and will adopt the new identity to represent its current role. A new, interactive website is currently being developed to increase participation in squash and racketball, as well as raising both sports' profiles with the help of a new marketing campaign.
Nick Rider, chief executive of England Squash and Racketball, said: "Squash has always been a popular sport. We are fortunate to have both a large number of regular players and extremely successful elite athletes on the international stage. "Racketball is a newer sport and we've seen it revitalise demand for courts at existing squash clubs and leisure facilities. Therefore, we felt a new, modern and vibrant identity was needed to represent the core values of both sports."
England Squash has announced that it has been officially rebranded as England Squash and Racketball in a bid to recognise the increasing popularity of racketball in the UK.
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