KeepMe
KeepMe
KeepMe
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

David Lloyd Clubs to spin off its Blaze training format as boutique studio concept

David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.

The first stand-alone boutique studio – branded BLAZE by David Lloyd Clubs – will open in central Birmingham in early January 2020.

Based on the popular Blaze concept, which was first launched in 2017 and has now been rolled out across 64 David Lloyd Clubs in the UK and Europe, the 30-station studio will offer dynamic and fast-paced HIIT workouts combining mixed martial arts with intense cardio and strength training.

Workouts will change daily and integral to the experience will be the use of Myzone wearable heart rate monitoring. Music for the studio will, as with the David Lloyd Club Blaze product, be curated and synced to the classes exclusively by Six15.

BLAZE by David Lloyd Clubs will operate on a pay-as-you–go basis and David Lloyd Clubs’ Platinum members will be able to use studio as part of their membership.

According to Martin Evans, David Lloyd Clubs' product and innovation director, the new boutique format will look to tap into the success of the Blaze format, which now enjoys "a cult following" among club members

“Blaze has proved to be a huge commercial success, increasing sales and reducing attrition, and the new stand-alone Studio concept is a natural extension of our club offering," Evans said.

"Boutique studios are growing at around 28 per cent a year in the UK and so represent an excellent business opportunity for us to roll the Blaze concept out further."

He added that the Birmingham opening will be one of many planned Blaze studios.

"We believe we have a world-class boutique HIIT product and are super confident that it will work as a stand-alone, especially with David Lloyd Clubs backing and quality seal attached to the name.

"To this end, we are already exploring other UK cities within which to launch the concept and plan to roll them out across the UK and into other markets."

Sign up for FREE ezines & magazines
David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.
HAF,FIT,IND,PTS
imagesX/THUMB343564_924326_145574.jpg
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
Latest News
The Gym Group is set to continue its fast pace of growth in 2020, with ...
Latest News
A new product aimed at the ageing population is combining wearable fitness tech with artificial ...
Latest News
A three-year research project will look to provide the physical activity industry with a better ...
Latest News
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its ...
Latest News
The increasing popularity of streaming services and wireless earbuds – along with the introduction of ...
Latest News
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in ...
Latest News
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club ...
Features
Trends
Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
Features
Running
How many of your members pound the treadmill with poor technique, risking injury and hating every leaden-legged second of it? It doesn’t have to be this way according to Danny Dreyer, founder of ChiRunning, who says he can turn anyone into a runner. Kath Hudson discovers how
Features
Talking point
As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
Features
Design focus
Fitness giant Les Mills has launched three new studio spaces at its Auckland City Gym in New Zealand
Features
feature
We talk to two high-end operators who've established a valuable USP by offering EMS training
Features
Corporate wellness
Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports
Features
Group exercise
Does your fitness studio offer the antidote to tech-driven loneliness?
Features
People
In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence
People
The Well is the first modern membership-based wellness club of its kind
People
people can leave their desks whenever they choose to have a workout. They won’t be judged for staying too long or going too often.
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Featured supplier news
Featured supplier: Incorpore: Creating a fitter, happier and more productive workforce
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates

News

David Lloyd Clubs to spin off its Blaze training format as boutique studio concept

David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.

The first stand-alone boutique studio – branded BLAZE by David Lloyd Clubs – will open in central Birmingham in early January 2020.

Based on the popular Blaze concept, which was first launched in 2017 and has now been rolled out across 64 David Lloyd Clubs in the UK and Europe, the 30-station studio will offer dynamic and fast-paced HIIT workouts combining mixed martial arts with intense cardio and strength training.

Workouts will change daily and integral to the experience will be the use of Myzone wearable heart rate monitoring. Music for the studio will, as with the David Lloyd Club Blaze product, be curated and synced to the classes exclusively by Six15.

BLAZE by David Lloyd Clubs will operate on a pay-as-you–go basis and David Lloyd Clubs’ Platinum members will be able to use studio as part of their membership.

According to Martin Evans, David Lloyd Clubs' product and innovation director, the new boutique format will look to tap into the success of the Blaze format, which now enjoys "a cult following" among club members

“Blaze has proved to be a huge commercial success, increasing sales and reducing attrition, and the new stand-alone Studio concept is a natural extension of our club offering," Evans said.

"Boutique studios are growing at around 28 per cent a year in the UK and so represent an excellent business opportunity for us to roll the Blaze concept out further."

He added that the Birmingham opening will be one of many planned Blaze studios.

"We believe we have a world-class boutique HIIT product and are super confident that it will work as a stand-alone, especially with David Lloyd Clubs backing and quality seal attached to the name.

"To this end, we are already exploring other UK cities within which to launch the concept and plan to roll them out across the UK and into other markets."

Sign up for FREE ezines & magazines
David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.
HAF,FIT,IND,PTS
imagesX/THUMB343564_924326_145574.jpg

News

Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
A three-year research project will look to provide the physical activity industry with a better
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
Royal Life Saving Society UK (RLSS)
Royal Life Saving Society UK (RLSS)
A healthy diet has massive benefits for your health, both inside and out. When you
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club
Looklen Architects have created a stripped back gym in Bangkok, Thailand, that uses steel latticing
The number of people in the UK who are members of a private health and
A study has offered new evidence of the association between cardiorespiratory fitness and brain health
Sport England is providing ukactive with funding that has allowed the non-profit organisation to expand
MyZone
MyZone
Organiser of SPATEX 2020, Michele Bridle cordially invites you to attend the industry’s event of
EverybodyFights, a boutique fitness franchise founded by George Foreman III, has opened its latest studio
Fitness subscription platform ClassPass has secured US$285m worth of investment, which it looks to use
"Age-tech" has been identified as one of the emerging markets which could shape future innovations
Dyaco International
Dyaco International
1 - 15 of 11,215
Features
Trends
Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
Features
Running
How many of your members pound the treadmill with poor technique, risking injury and hating every leaden-legged second of it? It doesn’t have to be this way according to Danny Dreyer, founder of ChiRunning, who says he can turn anyone into a runner. Kath Hudson discovers how
Features
Talking point
As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
Features
Design focus
Fitness giant Les Mills has launched three new studio spaces at its Auckland City Gym in New Zealand
Features
feature
We talk to two high-end operators who've established a valuable USP by offering EMS training
Features
Corporate wellness
Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports
Features
Group exercise
Does your fitness studio offer the antidote to tech-driven loneliness?
Features
People
In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence
People
The Well is the first modern membership-based wellness club of its kind
People
people can leave their desks whenever they choose to have a workout. They won’t be judged for staying too long or going too often.
People
So there we were, still in our 20s, responsible for running what was Finland’s largest fitness club
People
We’re proud to be opening our first EMF Junior gym in the coming weeks, designed for children aged one- to 14-years-old
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
People
you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Featured supplier news
Featured supplier: Incorpore: Creating a fitter, happier and more productive workforce
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
KeepMe
KeepMe