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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

David Lloyd Clubs to spin off its Blaze training format as boutique studio concept

David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.

The first stand-alone boutique studio – branded BLAZE by David Lloyd Clubs – will open in central Birmingham in early January 2020.

Based on the popular Blaze concept, which was first launched in 2017 and has now been rolled out across 64 David Lloyd Clubs in the UK and Europe, the 30-station studio will offer dynamic and fast-paced HIIT workouts combining mixed martial arts with intense cardio and strength training.

Workouts will change daily and integral to the experience will be the use of Myzone wearable heart rate monitoring. Music for the studio will, as with the David Lloyd Club Blaze product, be curated and synced to the classes exclusively by Six15.

BLAZE by David Lloyd Clubs will operate on a pay-as-you–go basis and David Lloyd Clubs’ Platinum members will be able to use studio as part of their membership.

According to Martin Evans, David Lloyd Clubs' product and innovation director, the new boutique format will look to tap into the success of the Blaze format, which now enjoys "a cult following" among club members

“Blaze has proved to be a huge commercial success, increasing sales and reducing attrition, and the new stand-alone Studio concept is a natural extension of our club offering," Evans said.

"Boutique studios are growing at around 28 per cent a year in the UK and so represent an excellent business opportunity for us to roll the Blaze concept out further."

He added that the Birmingham opening will be one of many planned Blaze studios.

"We believe we have a world-class boutique HIIT product and are super confident that it will work as a stand-alone, especially with David Lloyd Clubs backing and quality seal attached to the name.

"To this end, we are already exploring other UK cities within which to launch the concept and plan to roll them out across the UK and into other markets."

David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.
HAF,FIT,IND,PTS
imagesX/THUMB343564_924326_145574.jpg
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Aaron Smith

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News

David Lloyd Clubs to spin off its Blaze training format as boutique studio concept

David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.

The first stand-alone boutique studio – branded BLAZE by David Lloyd Clubs – will open in central Birmingham in early January 2020.

Based on the popular Blaze concept, which was first launched in 2017 and has now been rolled out across 64 David Lloyd Clubs in the UK and Europe, the 30-station studio will offer dynamic and fast-paced HIIT workouts combining mixed martial arts with intense cardio and strength training.

Workouts will change daily and integral to the experience will be the use of Myzone wearable heart rate monitoring. Music for the studio will, as with the David Lloyd Club Blaze product, be curated and synced to the classes exclusively by Six15.

BLAZE by David Lloyd Clubs will operate on a pay-as-you–go basis and David Lloyd Clubs’ Platinum members will be able to use studio as part of their membership.

According to Martin Evans, David Lloyd Clubs' product and innovation director, the new boutique format will look to tap into the success of the Blaze format, which now enjoys "a cult following" among club members

“Blaze has proved to be a huge commercial success, increasing sales and reducing attrition, and the new stand-alone Studio concept is a natural extension of our club offering," Evans said.

"Boutique studios are growing at around 28 per cent a year in the UK and so represent an excellent business opportunity for us to roll the Blaze concept out further."

He added that the Birmingham opening will be one of many planned Blaze studios.

"We believe we have a world-class boutique HIIT product and are super confident that it will work as a stand-alone, especially with David Lloyd Clubs backing and quality seal attached to the name.

"To this end, we are already exploring other UK cities within which to launch the concept and plan to roll them out across the UK and into other markets."

David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.
HAF,FIT,IND,PTS
imagesX/THUMB343564_924326_145574.jpg

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Focus Training
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UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour
ukactive has announced that Active Uprising and the National Summit are going digital as part
Industry body ukactive has today (1 July) hosted a delegation of government and public health
Health and fitness company Ingesport – which operates the GO fit chain of gyms in
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he
EMD UK
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As countries around the world gear up to relax their lockdown rules, there remains a
Physical activity levels in England have continued to fall from those recorded at the initial
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ukactive
ukactive
1 - 15 of 11,502
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
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BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
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People
HCM people

Ben Lucas

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We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Dr Jonathan Leary

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Professor Zhen Yan

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Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
TRX Training: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Exercise equipment
Technogym: Exercise equipment
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
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Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
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Diary dates
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