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Council to seek £46.5m Life Centre sponsor?
By Pete Hayman
Plymouth's new £46.5m Life Centre leisure centre could be rebranded as part of a naming rights agreement under plans being explored by the local authority.
A tender process has been held by Plymouth City Council (PCC) in an attempt to secure a marketing services company to help advise on the strategy to identify potential sponsors. According to a spokesperson for the council, interviews will be taking place over the next couple of weeks "with a view to appointing a company to start in May".
Plymouth's new £46.5m Life Centre leisure centre could be rebranded as part of a naming rights agreement under plans being explored by the local authority.
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