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Data sharing interface hailed as ‘revolutionary’ for leisure, health and wellness industry
Cornerstone Connect Credit: Cornerstone DM
It’s the first system that will actually allow the consumer to engage with a leisure brand holistically
– David Wadsworth, Cornerstone DM founder and MD
Credit: Cornerstone DM
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness industry – allowing disparate data from multiple membership systems to be aggregated into one customer journey.
Named Cornerstone Connect, the new API (Application Programming Interface) enables different apps to exchange information with each other in real-time to create a more cohesive and streamlined portrayal of members’ activities, changing exercise habits and preferences.
It has been created by marketing and design agency Cornerstone DM, as a GDPR-compliant solution to a problem that has occupied the thoughts of its founder and MD, David Wadsworth, since his Oldham-based company started working with public and private sector leisure operators 15 years ago.
“This is revolutionary, to the best of our knowledge,” says Wadsworth. “It’s the first system that will actually allow the consumer to engage with a leisure brand holistically and not just an individual part of it.
“We can collect preference and usage data across different platforms like no one's ever been able to before," he added. “That then allows for operational benefits and efficiencies. It leads to customer and commercial improvements in terms of better cross-selling and upselling; we can do timely delivery of certain tasks, activities and promotions direct to the user.
“It’s completely customer centric and it’s proven technology that’s being used by big commercial players across the globe, such as Apple, Amazon, Ikea, Microsoft and Asos.”
Wadsworth says the catalyst for making Cornerstone Connect a reality was the launch of a two-way, more open API by Gladstone, whose leisure management system (LMS) serves 500 health and leisure operators with approximately 40,000 users and eight million members.
Cornerstone and Gladstone have since collaborated to integrate Connect into its interface.
Alternatively, learn more here: https://cornerstoneconnect.co.uk/
Cornerstone Design
digital interface
revolutionary
leisure
health
wellness industry
disparate data
multiple membership systems
aggregated
one customer journey.
Company Details
Cornerstone Design & Marketing
We’re an ethical, full-service marketing agency. We are Cornerstone Design & Marketing. Located a little way outside Manchester city centre, we provide expertise and creativity within design, digital marketing, PR and large format print production. We specialise in results-driven B2B and B2C campaigns and marketing support for clients across multiple sectors.
Address
Acorn Street, Lees, Oldham OL4 3PDTelephone
0161 213 9941Website
www.cornerstonedm.co.uk
Graphic representation of the Cornerstone Connect API Credit: Cornerstone DM
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and
wellness industry, allowing disparate data from multiple membership systems to be aggregated
into one customer journey.
2026/THUMB-IMG-20260417-124913-7707.jpg
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