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FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Clarins grows global footprint with new boutique retail concept in Asia and Europe

When we take care of ourselves, of each other and of the world around us, we’re living beautifully – which is the philosophy in our new boutiques
– Katalin Berenyi

Luxury French skincare, cosmetics and perfume brand Clarins has unveiled its brand new retail boutique concept with locations having already opened in Dubai, Paris and China this year.

Focused on the customer journey, the concept consists of boutique hubs that offer holistic beauty services, retail opportunities and immersive client experiences.

A fourth destination is scheduled to open in Hong Kong in June 2021.

All hubs will include Clarins’ new Skin Atelier experience where clients can receive face-to-face skincare consultations and complimentary express beauty and wellness treatments.

Select locations will be packaged alongside Clarins’ existing signature spa concept – called Skin Spa – where guests have access to luxury Clarins spa treatments.

“At Clarins, we imagine the future of beauty together with our customers, creating experiences that nourish and inspire them in their own lives,” said Katalin Berenyi, brand executive director.

“When we take care of ourselves, of each other and of the world around us, we’re living beautifully – which is the philosophy in our new boutiques.”

In light of the pandemic, Clarins developed a suite of digital services but is now refocusing on reuniting with its clients in person at the new personalised beauty hubs.

Guests can experience Clarins’ Digital Scale experience and delve into the brand’s Plant Stories area – an interactive zone where they can unearth the origins and skincare benefits of its botanical ingredients.

As part of the new concept, Clarins is maintaining its focus on sustainability and inviting clients to be part of its Responsible Beauty mission, via informational installations on its eco-initiatives and its Refill Station.

Designers behind the boutique destinations are also working to implement sustainable materials from top to toe, with renewable fabrics and recyclable surfaces.

In addition, Clarins has been mindful of energy and water optimisation in operational planning and implemented innovative equipment to improve air quality.

From the moment guests arrive, they’re greeted by Clarins’ signature scent blend and a refreshing oshibori towelette to create spa-like sensoriality.

This is complemented by ambient music and a wholesome wellness drink to transport them to a place of serenity.

To complete the offering, Clarins is also rolling out Beauty Workshops for guests to gain a deeper understanding of its products, discover skincare secrets and experience holistic beauty practices.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Luxury French skincare, cosmetics and perfume brand Clarins has unveiled its brand new retail boutique concept with locations having already opened in Dubai, Paris, and China this year.
SAB
2021/THUMB347813_270981_261421.jpg
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Clarins grows global footprint with new boutique retail concept in Asia and Europe

When we take care of ourselves, of each other and of the world around us, we’re living beautifully – which is the philosophy in our new boutiques
– Katalin Berenyi

Luxury French skincare, cosmetics and perfume brand Clarins has unveiled its brand new retail boutique concept with locations having already opened in Dubai, Paris and China this year.

Focused on the customer journey, the concept consists of boutique hubs that offer holistic beauty services, retail opportunities and immersive client experiences.

A fourth destination is scheduled to open in Hong Kong in June 2021.

All hubs will include Clarins’ new Skin Atelier experience where clients can receive face-to-face skincare consultations and complimentary express beauty and wellness treatments.

Select locations will be packaged alongside Clarins’ existing signature spa concept – called Skin Spa – where guests have access to luxury Clarins spa treatments.

“At Clarins, we imagine the future of beauty together with our customers, creating experiences that nourish and inspire them in their own lives,” said Katalin Berenyi, brand executive director.

“When we take care of ourselves, of each other and of the world around us, we’re living beautifully – which is the philosophy in our new boutiques.”

In light of the pandemic, Clarins developed a suite of digital services but is now refocusing on reuniting with its clients in person at the new personalised beauty hubs.

Guests can experience Clarins’ Digital Scale experience and delve into the brand’s Plant Stories area – an interactive zone where they can unearth the origins and skincare benefits of its botanical ingredients.

As part of the new concept, Clarins is maintaining its focus on sustainability and inviting clients to be part of its Responsible Beauty mission, via informational installations on its eco-initiatives and its Refill Station.

Designers behind the boutique destinations are also working to implement sustainable materials from top to toe, with renewable fabrics and recyclable surfaces.

In addition, Clarins has been mindful of energy and water optimisation in operational planning and implemented innovative equipment to improve air quality.

From the moment guests arrive, they’re greeted by Clarins’ signature scent blend and a refreshing oshibori towelette to create spa-like sensoriality.

This is complemented by ambient music and a wholesome wellness drink to transport them to a place of serenity.

To complete the offering, Clarins is also rolling out Beauty Workshops for guests to gain a deeper understanding of its products, discover skincare secrets and experience holistic beauty practices.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Luxury French skincare, cosmetics and perfume brand Clarins has unveiled its brand new retail boutique concept with locations having already opened in Dubai, Paris, and China this year.
SAB
2021/THUMB347813_270981_261421.jpg

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FIBO Exhibition
FIBO Exhibition
1 - 20 of 12,128
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Supplier showcase
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New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
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Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
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HCM magazine
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Randy Hetrick

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The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
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An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
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Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
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Company profiles
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With more than 200 integrated features, Quoox is confident there is a solution for every ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
On demand
Fitness On Demand: On demand
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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