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Children First Clubs to announce rollout plans
Children First Clubs is shortly to announce the site of its first, children-only, health and fitness club.
Led by former PE teacher, Andy Baker, the company has researched and developed the concept over the past year and now plans to roll it out across the UK.The clubs will be between 15,000 and 20,000sq ft with a maximum membership of 3,000 children between five and 13 years old. In addition to this, in term time there will be a club of 250 pre-school children aged two to four.
Six themed zones of activity programming and care - wet, play, sport, health and fitness, creative arts and lifestyle - will be created, as well as a café and children's retail, health and beauty area.Staff at the clubs will include qualified teachers who will deliver 'a range of activities targeting physical fitness, mental stimulation and creativity and linked to the social, physical and educational development' of children.
'Children First Clubs will address parental concerns about the demise of PE in schools and the lack of alternative healthy education programmes, the fragmented nature of school-aged childcare, inactive children due to concerns over unsupervised outdoor activities and the growing trend of obese and overweight children,' said Baker.'Of key importance to parents will be safety. Our clubs will be designed and built to incorporate a web-based booking and child control system, highly sophisticated entry and exit systems, staff vetting procedures, 24-hour children's health parent line, late pick up procedures and a child tracking system.'
Children First said it has identified a number of key sites for the concept and that it has received 'considerable interest from investors'.