GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020

It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

Following recent research by Leisure-net into the behaviour, attitudes and perceptions of 16 - 24 year olds (Gen Z), the theme of the event is: ‘Gen Z-What makes them tick?’

To help delegates learn more about this important demographic, active-net 2020 will host members of the CIMSPA Youth Panel, a vibrant mix of young people from across the UK, ranging from students and apprentices to those in employment.

Formed in summer 2018, the Youth Panel is chaired by Malcolm McPhail, Group CEO of Life Leisure.

“When I attended the CIMSPA AGM and conference in the past, I was struck by how it was dominated by middle aged people like myself, so when I joined the board, I was determined to make a difference,” says McPhail.

Working with Danielle Peel, CIMSPA’s head of Organisation Design and Development, McPhail set about creating the chartered institute’s first Youth Panel, an advisory group comprising young adults aged 16 to 25, with a view to engaging the younger generation and gaining insight into their perspective on the sector. The impact of these young adults is already being felt across CIMSPA.

“They have been brilliant. Not only have they helped to shape the CIMSPA strategy, both its vision and mission, they have acted as our advocates and consequently have put CIMSPA in front of a wider and younger audience through social media,” says McPhail.

At active-net 2020, members of the Youth Panel will help operators understand how to engage with Gen Z consumers, who get their information, news and entertainment through their phones or tablets in constantly streamed, bite sized chunks.

Fraser Ford is a member of the CIMSPA Youth Panel. The 22 year old is a Community Champion at Southampton FC. Based at one of the largest schools in the city, with some 1,800 students, Ford works with pupils to engage them in physical activity, whether that’s one-on-one or in group sessions.

With a lifelong passion for sport, Ford started volunteering with Southampton FC four years ago when he started university. He applied for a position on the CIMSPA Youth Panel after his tutor made him aware of the opportunity.

“I thought it would be good for me and my career, and it has been. I’ve enjoyed so many amazing experiences, from going to conferences and meeting new people to attending board meetings – not many 22 year olds get to experience these things,” he says.

Being on the panel has also been useful for Ford’s masters research project, which focused on how CIMSPA works with football foundations. He is looking forward to sharing his experiences and views with active-net delegates, particularly when it comes to communicating with Gen Z.

“Social media really is the best way of communicating with our generation. I only skim newsletters or bulletins in my inbox, but if someone sends that information by Twitter, I read it. And I think most people my age are the same.”Video content is hugely attractive for this audience too, he says.

“Young people are far more likely to watch a video or scroll through images than read an article. They have much more impact than words for us. In fact, I’ve just taken part in a video to highlight the benefits of volunteering to university students.”

To learn more about the opportunities and challenges of working with Gen Z, a new generation of consumers, come to active-net 2020 in March 2020.

For more information, visit active-net.org

Company Details
Leisure-net Solutions Ltd
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net's work helps leading industry organisations, local authorities and trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Address
Park Farm, Hethersett, Norwich, Norfolk NR9 3DL
Telephone
+44 (0)1603 814233
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.
imagesX/THUMB343776_855162_153902.jpg
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
HCM People
“I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”
HCM Magazine
New launch
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM Magazine
Strength
Creators of strength-training kit have their finger on the pulse when it comes to delivering on consumer engagement. Frances Marcellin asks them to highlight emerging trends
HCM Magazine
Insight
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
HCM Magazine
Policy
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
HCM Magazine
Gym floor
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM Magazine
HCM magazine
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM magazine
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM magazine
HCM People

Grant Campbell

GM, Nobu Hotel London, Portman Square Portman Square
It was important to create a high-end gym that offers as much value to the local community as it does to hotel guests
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcases
Supplier showcase - Myzone – Live Insights
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Myzone named official event delivery partner to NFG FitGames London
Myzone is proud to announce its position as official event delivery partner to NFG FitGames London, taking place 25-26 June, 2022.
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020

It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

Following recent research by Leisure-net into the behaviour, attitudes and perceptions of 16 - 24 year olds (Gen Z), the theme of the event is: ‘Gen Z-What makes them tick?’

To help delegates learn more about this important demographic, active-net 2020 will host members of the CIMSPA Youth Panel, a vibrant mix of young people from across the UK, ranging from students and apprentices to those in employment.

Formed in summer 2018, the Youth Panel is chaired by Malcolm McPhail, Group CEO of Life Leisure.

“When I attended the CIMSPA AGM and conference in the past, I was struck by how it was dominated by middle aged people like myself, so when I joined the board, I was determined to make a difference,” says McPhail.

Working with Danielle Peel, CIMSPA’s head of Organisation Design and Development, McPhail set about creating the chartered institute’s first Youth Panel, an advisory group comprising young adults aged 16 to 25, with a view to engaging the younger generation and gaining insight into their perspective on the sector. The impact of these young adults is already being felt across CIMSPA.

“They have been brilliant. Not only have they helped to shape the CIMSPA strategy, both its vision and mission, they have acted as our advocates and consequently have put CIMSPA in front of a wider and younger audience through social media,” says McPhail.

At active-net 2020, members of the Youth Panel will help operators understand how to engage with Gen Z consumers, who get their information, news and entertainment through their phones or tablets in constantly streamed, bite sized chunks.

Fraser Ford is a member of the CIMSPA Youth Panel. The 22 year old is a Community Champion at Southampton FC. Based at one of the largest schools in the city, with some 1,800 students, Ford works with pupils to engage them in physical activity, whether that’s one-on-one or in group sessions.

With a lifelong passion for sport, Ford started volunteering with Southampton FC four years ago when he started university. He applied for a position on the CIMSPA Youth Panel after his tutor made him aware of the opportunity.

“I thought it would be good for me and my career, and it has been. I’ve enjoyed so many amazing experiences, from going to conferences and meeting new people to attending board meetings – not many 22 year olds get to experience these things,” he says.

Being on the panel has also been useful for Ford’s masters research project, which focused on how CIMSPA works with football foundations. He is looking forward to sharing his experiences and views with active-net delegates, particularly when it comes to communicating with Gen Z.

“Social media really is the best way of communicating with our generation. I only skim newsletters or bulletins in my inbox, but if someone sends that information by Twitter, I read it. And I think most people my age are the same.”Video content is hugely attractive for this audience too, he says.

“Young people are far more likely to watch a video or scroll through images than read an article. They have much more impact than words for us. In fact, I’ve just taken part in a video to highlight the benefits of volunteering to university students.”

To learn more about the opportunities and challenges of working with Gen Z, a new generation of consumers, come to active-net 2020 in March 2020.

For more information, visit active-net.org

Company Details
Leisure-net Solutions Ltd
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net's work helps leading industry organisations, local authorities and trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Address
Park Farm, Hethersett, Norwich, Norfolk NR9 3DL
Telephone
+44 (0)1603 814233
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.
imagesX/THUMB343776_855162_153902.jpg

News

A new open water swimming venue will has been launched in the heart of Canary
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona.
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
Les Mills
Les Mills
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
Crown Sports Lockers
Crown Sports Lockers
EGYM has been pioneering the connected gym floor for more than a decade, partnering with
The World Active Forum (WAF) – a new network of national fitness associations and organisations
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children
RSG Group has launched the flagship club for Heimat – the gym giant’s new fitness
Fitness On Demand
Fitness On Demand
Expert comment from Ernst De Neef, CEO, Funxtion In just over two years, the fitness
Twenty Four, a new automated gym and sports facility, where all equipment is self-powered, has
Community benefit society Leisure in the Community (LITC) and 1Life Leisure Management Solutions (1Life) have
1 - 20 of 12,300
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
HCM People
“I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”
HCM Magazine
New launch
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM Magazine
Strength
Creators of strength-training kit have their finger on the pulse when it comes to delivering on consumer engagement. Frances Marcellin asks them to highlight emerging trends
HCM Magazine
Insight
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
HCM Magazine
Policy
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
HCM Magazine
Gym floor
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM Magazine
HCM magazine
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM magazine
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM magazine
HCM People

Grant Campbell

GM, Nobu Hotel London, Portman Square Portman Square
It was important to create a high-end gym that offers as much value to the local community as it does to hotel guests
HCM magazine
My experience in mobile gaming provided the perfect trajectory into the fitness world
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Doing the recommended amount of exercise during weekends is just as beneficial as spreading physical activity out across the week, a new study has found
HCM magazine
Martyn Allison reviews a recent National Audit Office report into grassroots participation in physical activity in the UK
HCM magazine
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
HCM magazine
For years the sector has used participation numbers as a measure of success, but policymakers are now calling for a change to measuring outcomes, so value can be established
HCM magazine
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcases
Supplier showcase - Myzone – Live Insights
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Myzone named official event delivery partner to NFG FitGames London
Myzone is proud to announce its position as official event delivery partner to NFG FitGames London, taking place 25-26 June, 2022.
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites