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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Brrrn goes digital with launch of at-home fitness offering, the Brrrn Board

Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market with a full digital offering based on the 'Brrrn Board' – a slideboard workout.

The board comes complete with programming, a variety of workout genres, recovery and 'brrreathwork' content.

As part of plans to tap into the booming at-home market and to create a new, affordable category within the sector, the Brrrn Board will be made available for US$399 (€349, £316), with a monthly content subscription of US$19.99.

Brrrn has partnered with UltraSlide to manufacture the branded, 6ft x 19.75-inch slideboard.

The subscription service will give members access to eight categories of total-body, on-demand workout videos – Slide, Core, Cardio Sculpt, Bootcamp, Recovery, Brrreath and Brrrnouts (do-it-yourself daily challenges).

Videos are categorised by 10-, 20- and 30-minute workouts to fit any schedule and new content will be added to the library on a regular basis. Brrrn has also partnered with Silicon Valley-based start-up, Feed.fm, to stream popular music for their workout videos.

Brrrn, which offers group exercise classes in a fridge-like environment, launched its flagship studio in New York City in May 2018. Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

The brand is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic.

"We hope the benefits of the Brrrn Board appeals to a broader base of exercisers, as we've seen its popularity grow in our studio," said Jimmy T. Martin, co-founder.

"Our high-quality content will provide the community aspect of group fitness with premiere instructors and programming designed for anyone, regardless of fitness level."

• To read an interview with the founders, Martin and Adamic, click here for HCM Issue 9 2019.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market.
TEC,HAF,FIT,IND,PTS
2020/THUMB345909_621686_860994.jpg
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
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Insight
Gyms have been going to great lengths to show how they are separating workout areas and adding social distancing, however, members have been reflecting on how busy the gym was before
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Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
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Although the show has been rescheduled, the six winners of the FIBO Innovation and Trend Awards 2020 have still been announced. We take a look at the companies whose developments help motivate people to live healthier lives
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IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
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Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
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The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power
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People
We offer career progression and decent pay and retain 85–90% of staff each year
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Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
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Operators should start with the home fitness journey, working out how to gain a competitive advantage here, before working out how to dovetail physical visits into this
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Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
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Click on a catalogue to view it online
Directory
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Spa software
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03-06 Jun 2021
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Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

News

Brrrn goes digital with launch of at-home fitness offering, the Brrrn Board

Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market with a full digital offering based on the 'Brrrn Board' – a slideboard workout.

The board comes complete with programming, a variety of workout genres, recovery and 'brrreathwork' content.

As part of plans to tap into the booming at-home market and to create a new, affordable category within the sector, the Brrrn Board will be made available for US$399 (€349, £316), with a monthly content subscription of US$19.99.

Brrrn has partnered with UltraSlide to manufacture the branded, 6ft x 19.75-inch slideboard.

The subscription service will give members access to eight categories of total-body, on-demand workout videos – Slide, Core, Cardio Sculpt, Bootcamp, Recovery, Brrreath and Brrrnouts (do-it-yourself daily challenges).

Videos are categorised by 10-, 20- and 30-minute workouts to fit any schedule and new content will be added to the library on a regular basis. Brrrn has also partnered with Silicon Valley-based start-up, Feed.fm, to stream popular music for their workout videos.

Brrrn, which offers group exercise classes in a fridge-like environment, launched its flagship studio in New York City in May 2018. Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

The brand is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic.

"We hope the benefits of the Brrrn Board appeals to a broader base of exercisers, as we've seen its popularity grow in our studio," said Jimmy T. Martin, co-founder.

"Our high-quality content will provide the community aspect of group fitness with premiere instructors and programming designed for anyone, regardless of fitness level."

• To read an interview with the founders, Martin and Adamic, click here for HCM Issue 9 2019.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market.
TEC,HAF,FIT,IND,PTS
2020/THUMB345909_621686_860994.jpg

News

Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym
Planet Fitness' share price on the New York Stock Exchange has remained steady at between
Two of the largest health club operators in the US have announced that members and
If you're a personal trainer working in the UK, you can now get online PT
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans
fibodo Limited
fibodo Limited
In response to the pandemic, TRX, the global leader in functional training equipment, world-class training
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio.
The American Council on Exercise (ACE) is urging US Congress to pass a new law
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has
Global spa consultancy and contract management company, Resense, is set to unveil Asia’s first boutique
Gyms, health clubs and swimming pools in Scotland have finally been given an "indicative" time
Global Wellness Summit
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Zynk Design Consultants
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Features
Insight
Gyms have been going to great lengths to show how they are separating workout areas and adding social distancing, however, members have been reflecting on how busy the gym was before
Features
Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
Features
FIBO Awards
Although the show has been rescheduled, the six winners of the FIBO Innovation and Trend Awards 2020 have still been announced. We take a look at the companies whose developments help motivate people to live healthier lives
Features
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IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
Features
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Fitness enthusiasts are on the hunt for new ways to elevate their workouts. Fusion fitness is fitting the bill by making strength training more accessible
Features
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The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power
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We offer career progression and decent pay and retain 85–90% of staff each year
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Dan Bond

Owner, CrossFit Fort Ashton
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Operators should start with the home fitness journey, working out how to gain a competitive advantage here, before working out how to dovetail physical visits into this
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Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
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Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
The level of tension in the business around continually pushing things on to another level again is energising, and sometimes exhausting. That tallies with me. I don’t like to sit back
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
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Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Design consultants
Zynk Design Consultants: Design consultants
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
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