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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Brooklyn Boulders to 'aggressively expand' its BKBX fitness concept

We are opening new gyms, including in new markets, and plan for one or two new BKBX launches a year
– Paul Juris

US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept BKBX across the country.

Speaking to HCM magazine, Paul Juris, the company's director of sports science – and part of the team behind the development of BKBX – said the plan is to rapidly expand the concept.

"We are opening new gyms, including in new markets," he said.

"We’re putting a second club in Chicago and we’re looking at Washington DC and Miami and looking to aggressively expand, with plans for one or two new BKBX openings a year."

The first – and so far only – BKBX site opened in March 2019 in Boston, Massachusetts, adjacent to the Harvard University campus.

It offers three distinct spaces. The first is a 2,000sq ft studio that plays host to an adaptable, multi-modality, interval-based fitness class with traditional elements – such as a rig, free weights, and CV equipment – mixed with interactive components.

There is also a deconstructed climbing zone, taking the elements of climbing and making a fitness application of it.

"You don’t have to get into special gear and it’s all done in an enclosed space, but it gets people off the ground, swinging around and moving around on walls," Juris explains. "It’s like a really sophisticated jungle gym, or monkey bars in the playground."

The other two areas are a 90ft bouldering wall and a 1,500sq ft recovery space featuring cryotherapy, an infra-red sauna, compression sleeves and vibrating rollers.

According to Juris – who was executive director of the Cybex Research Institute before joining Brooklyn Boulders in 2017 – BKBX also has a heavy focus on tech.

"We also use some very advanced technology that nobody else has, including proprietary analytics software," he adds.

"Nowadays everyone wears some type of activity monitor, but my question is always: so what? How are we using that information? Do we understand not just what people have done, but how well they’ve done it and what they should therefore do tomorrow?"

The first Brooklyn Boulders site – offering a cavernous space for climbing – opened in 2009 and there are now four locations in New York, Chicago and Boston.

To read the entire interview with Paul Juris, click here for the October issue of HCM magazine.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept BKBX across the country.
HAF,FIT,IND,PTS
imagesX/THUMB343680_764484_848899.jpg
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News

Brooklyn Boulders to 'aggressively expand' its BKBX fitness concept

We are opening new gyms, including in new markets, and plan for one or two new BKBX launches a year
– Paul Juris

US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept BKBX across the country.

Speaking to HCM magazine, Paul Juris, the company's director of sports science – and part of the team behind the development of BKBX – said the plan is to rapidly expand the concept.

"We are opening new gyms, including in new markets," he said.

"We’re putting a second club in Chicago and we’re looking at Washington DC and Miami and looking to aggressively expand, with plans for one or two new BKBX openings a year."

The first – and so far only – BKBX site opened in March 2019 in Boston, Massachusetts, adjacent to the Harvard University campus.

It offers three distinct spaces. The first is a 2,000sq ft studio that plays host to an adaptable, multi-modality, interval-based fitness class with traditional elements – such as a rig, free weights, and CV equipment – mixed with interactive components.

There is also a deconstructed climbing zone, taking the elements of climbing and making a fitness application of it.

"You don’t have to get into special gear and it’s all done in an enclosed space, but it gets people off the ground, swinging around and moving around on walls," Juris explains. "It’s like a really sophisticated jungle gym, or monkey bars in the playground."

The other two areas are a 90ft bouldering wall and a 1,500sq ft recovery space featuring cryotherapy, an infra-red sauna, compression sleeves and vibrating rollers.

According to Juris – who was executive director of the Cybex Research Institute before joining Brooklyn Boulders in 2017 – BKBX also has a heavy focus on tech.

"We also use some very advanced technology that nobody else has, including proprietary analytics software," he adds.

"Nowadays everyone wears some type of activity monitor, but my question is always: so what? How are we using that information? Do we understand not just what people have done, but how well they’ve done it and what they should therefore do tomorrow?"

The first Brooklyn Boulders site – offering a cavernous space for climbing – opened in 2009 and there are now four locations in New York, Chicago and Boston.

To read the entire interview with Paul Juris, click here for the October issue of HCM magazine.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept BKBX across the country.
HAF,FIT,IND,PTS
imagesX/THUMB343680_764484_848899.jpg

News

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The UK's fitness industry can finally get back to business on Saturday 25 July, following
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Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
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Features
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BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
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People
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Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
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We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
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Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
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Dr Jonathan Leary

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Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Fisikal: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness software
Go Do.Fitness: Fitness software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
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Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Online,
Diary dates
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Hedgehog Concept Ltd
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