Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
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Health Club Management

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News

Brooklyn Boulders to 'aggressively expand' its BKBX fitness concept

We are opening new gyms, including in new markets, and plan for one or two new BKBX launches a year
– Paul Juris

US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept BKBX across the country.

Speaking to HCM magazine, Paul Juris, the company's director of sports science – and part of the team behind the development of BKBX – said the plan is to rapidly expand the concept.

"We are opening new gyms, including in new markets," he said.

"We’re putting a second club in Chicago and we’re looking at Washington DC and Miami and looking to aggressively expand, with plans for one or two new BKBX openings a year."

The first – and so far only – BKBX site opened in March 2019 in Boston, Massachusetts, adjacent to the Harvard University campus.

It offers three distinct spaces. The first is a 2,000sq ft studio that plays host to an adaptable, multi-modality, interval-based fitness class with traditional elements – such as a rig, free weights, and CV equipment – mixed with interactive components.

There is also a deconstructed climbing zone, taking the elements of climbing and making a fitness application of it.

"You don’t have to get into special gear and it’s all done in an enclosed space, but it gets people off the ground, swinging around and moving around on walls," Juris explains. "It’s like a really sophisticated jungle gym, or monkey bars in the playground."

The other two areas are a 90ft bouldering wall and a 1,500sq ft recovery space featuring cryotherapy, an infra-red sauna, compression sleeves and vibrating rollers.

According to Juris – who was executive director of the Cybex Research Institute before joining Brooklyn Boulders in 2017 – BKBX also has a heavy focus on tech.

"We also use some very advanced technology that nobody else has, including proprietary analytics software," he adds.

"Nowadays everyone wears some type of activity monitor, but my question is always: so what? How are we using that information? Do we understand not just what people have done, but how well they’ve done it and what they should therefore do tomorrow?"

The first Brooklyn Boulders site – offering a cavernous space for climbing – opened in 2009 and there are now four locations in New York, Chicago and Boston.

To read the entire interview with Paul Juris, click here for the October issue of HCM magazine.

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News

Brooklyn Boulders to 'aggressively expand' its BKBX fitness concept

We are opening new gyms, including in new markets, and plan for one or two new BKBX launches a year
– Paul Juris

US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept BKBX across the country.

Speaking to HCM magazine, Paul Juris, the company's director of sports science – and part of the team behind the development of BKBX – said the plan is to rapidly expand the concept.

"We are opening new gyms, including in new markets," he said.

"We’re putting a second club in Chicago and we’re looking at Washington DC and Miami and looking to aggressively expand, with plans for one or two new BKBX openings a year."

The first – and so far only – BKBX site opened in March 2019 in Boston, Massachusetts, adjacent to the Harvard University campus.

It offers three distinct spaces. The first is a 2,000sq ft studio that plays host to an adaptable, multi-modality, interval-based fitness class with traditional elements – such as a rig, free weights, and CV equipment – mixed with interactive components.

There is also a deconstructed climbing zone, taking the elements of climbing and making a fitness application of it.

"You don’t have to get into special gear and it’s all done in an enclosed space, but it gets people off the ground, swinging around and moving around on walls," Juris explains. "It’s like a really sophisticated jungle gym, or monkey bars in the playground."

The other two areas are a 90ft bouldering wall and a 1,500sq ft recovery space featuring cryotherapy, an infra-red sauna, compression sleeves and vibrating rollers.

According to Juris – who was executive director of the Cybex Research Institute before joining Brooklyn Boulders in 2017 – BKBX also has a heavy focus on tech.

"We also use some very advanced technology that nobody else has, including proprietary analytics software," he adds.

"Nowadays everyone wears some type of activity monitor, but my question is always: so what? How are we using that information? Do we understand not just what people have done, but how well they’ve done it and what they should therefore do tomorrow?"

The first Brooklyn Boulders site – offering a cavernous space for climbing – opened in 2009 and there are now four locations in New York, Chicago and Boston.

To read the entire interview with Paul Juris, click here for the October issue of HCM magazine.

Sign up for FREE ezines & magazines
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Arrowstreet design adventure gym with first-of-its-kind recovery centre

09 May 2019
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José Teixeira

SC Fitness, Portugal: head of customer experience
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People
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Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
People
I was seeing a lot of bad pad work and poor teaching in gyms, which broke my heart but spurred me on to develop a dedicated course for boxing technique
People
We’re trying to help people understand exactly how much effort they need to apply in order to get the best outcome, so they can do it over a long period of time and not burn out. The overall training effect is then much better
People
you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
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Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
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Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
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Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Featured supplier news
Featured supplier: Pulse Fitness modernises Leiston Leisure Centre in £4m redevelopment
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab