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Brentwood looks to realise potential
By Tim Nash
Brentwood Leisure Trust, which operates the Brentwood Centre, has agreed a three-year deal with Alliance Leisure to help realise the site's potential with a view to redevelopment.
Alliance is currently revising Brentwood's brand to create a highly visual membership package as well as re-launching the membership scheme with a simple awareness campaign to drive all enquiries through the new sales process.
Staff at the leisure centre have also undertaken Alliance Leisure's REPs-accredited Professional Sales Process training course, which aims to create a sales and commercial culture within the site with the objective of increasing direct debit memberships.
Roger Davinson, chief executive at Brentwood Leisure Trust said: "We have the capacity to cater for up to 1,000 members at the leisure centre and with Alliance Leisure's expertise hope to see a steady rise from our current 300 membership over the coming months."
John Leaver, partnership manager at Alliance Leisure said: "We have already put a number of changes in place to assist in creating a sales culture within the site and drive new direct debit memberships. However, alterations are also planned for the gym layout, entrance and reception area to support this process."
Brentwood Leisure Trust, which operates the Brentwood Centre, has agreed a three-year deal with Alliance Leisure to help realise the site's potential with a view to redevelopment.
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