GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

The Refinery harnesses augmented reality to launch avatar-based PT service

Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.

Utilising motion capture, 3D and augmented-reality (AR) technology, 'ALFI' is a virtual PT, created in partnership with Unicorn XP and Riverswave Developers.

The Refine with ALFI app has been designed to provide the "most inclusive, visually appealing, and movement-focused PT ever experienced" in the virtual and on demand fitness space.

The ALFI platform consists of two key phone applications, one to run on Apple's IoS and another on Android.

Both applications have a 3D engine embedded within a native app, which gives the user an experience similar to a top-quality video game.

Using an algorithm, the app then creates a unique fitness class of either HIIT or yoga, also offering a posture clinic for technical perfection.

The class is then presented by Alfi the avatar, using 3D motion clips to create the unique content, complete with synchronised music and voice-overs for a seamless user experience.

The app is run on the UNITY platform, using motion capture technology of experienced human coaches and includes 360-degree view of all poses and moves.

To increase engagement, the app has an in-built redeemable token system, allowing the user to give credits to friends, customise their avatar, redeem free classes or donate to charity via ALFI Tokens.

Each ALFI avatar can also be customised to suit the users preferences.

The launch of ALFI is a response to an increasing appetite for AR-based solutions – which overlay digital content onto the physical world.

It is estimated that AR-based apps, such as Pokemon Go and Snapchat, will have an estimated 2.5billion users by 2023.

Zoe Bertali, co-founder of ALFI said: "We wanted to create something fun, accessible and engaging.

"So many fitness apps have the same format, which can make the choice overwhelming and sometimes discouraging.

"We have created a visually striking, avatar led, algorithmic fitness app which allows us to create bespoke user led classes in seconds, compared to scrolling through hundreds of videos.

"The heart of the app is human and all regimes are created using motion capture – so the avatar moves like a human, but is run by the Unity gaming engine.

"The exciting thing about our app is that it is AR ready, which means that very soon, life size ALFI will be leading you through classes in your home not just on your screen!"

Get more Fit Tech news at FitTechglobal.com.

Sign up for the free Fit Tech ezine here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.
PTS,HAF,FIT,SAB,CAS,TEC
2020/THUMB346489_911843_406375.jpg
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
HCM Magazine
Sponsored
TVS was selected because of its dual ability to address acoustic requirements and specify, supply and install high quality sports flooring solutions
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Profile
The chair of énergie and vice chair of BMF talks to Kate Cracknell about creating an omnichannel approach that brings together indoor, outdoor, online and VR
HCM Magazine
HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
HCM magazine
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM magazine
HCM People

Harley Pasternak

Trainer and author
Having someone just feeling comfortable walking into the gym is important
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
TRX Training: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Fitness Software
FunXtion International BV: Fitness Software
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

The Refinery harnesses augmented reality to launch avatar-based PT service

Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.

Utilising motion capture, 3D and augmented-reality (AR) technology, 'ALFI' is a virtual PT, created in partnership with Unicorn XP and Riverswave Developers.

The Refine with ALFI app has been designed to provide the "most inclusive, visually appealing, and movement-focused PT ever experienced" in the virtual and on demand fitness space.

The ALFI platform consists of two key phone applications, one to run on Apple's IoS and another on Android.

Both applications have a 3D engine embedded within a native app, which gives the user an experience similar to a top-quality video game.

Using an algorithm, the app then creates a unique fitness class of either HIIT or yoga, also offering a posture clinic for technical perfection.

The class is then presented by Alfi the avatar, using 3D motion clips to create the unique content, complete with synchronised music and voice-overs for a seamless user experience.

The app is run on the UNITY platform, using motion capture technology of experienced human coaches and includes 360-degree view of all poses and moves.

To increase engagement, the app has an in-built redeemable token system, allowing the user to give credits to friends, customise their avatar, redeem free classes or donate to charity via ALFI Tokens.

Each ALFI avatar can also be customised to suit the users preferences.

The launch of ALFI is a response to an increasing appetite for AR-based solutions – which overlay digital content onto the physical world.

It is estimated that AR-based apps, such as Pokemon Go and Snapchat, will have an estimated 2.5billion users by 2023.

Zoe Bertali, co-founder of ALFI said: "We wanted to create something fun, accessible and engaging.

"So many fitness apps have the same format, which can make the choice overwhelming and sometimes discouraging.

"We have created a visually striking, avatar led, algorithmic fitness app which allows us to create bespoke user led classes in seconds, compared to scrolling through hundreds of videos.

"The heart of the app is human and all regimes are created using motion capture – so the avatar moves like a human, but is run by the Unity gaming engine.

"The exciting thing about our app is that it is AR ready, which means that very soon, life size ALFI will be leading you through classes in your home not just on your screen!"

Get more Fit Tech news at FitTechglobal.com.

Sign up for the free Fit Tech ezine here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.
PTS,HAF,FIT,SAB,CAS,TEC
2020/THUMB346489_911843_406375.jpg

News

The UK government has published its impact report for the three-tier COVID-19 alert system, which
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25
Up to 100k people will benefit from the free gym and physical activity sessions, thanks
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms,
TRP - The Retention People
TRP - The Retention People
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® –
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to
Gyms, health clubs and leisure centres will be able to open their doors when the
The University of Stirling has opened its new £20m sports and fitness centre. The building,
Gyms are right near the bottom of the list in terms of places people have
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November,
Miha Bodytec GmbH
Miha Bodytec GmbH
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding
Leisure management company 3d Leisure is introducing two new services across its corporate division, in
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity
Volution.fit
Volution.fit
1 - 15 of 11,696
HCM Magazine
Sponsored
TVS was selected because of its dual ability to address acoustic requirements and specify, supply and install high quality sports flooring solutions
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Profile
The chair of énergie and vice chair of BMF talks to Kate Cracknell about creating an omnichannel approach that brings together indoor, outdoor, online and VR
HCM Magazine
HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
HCM magazine
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM magazine
HCM People

Harley Pasternak

Trainer and author
Having someone just feeling comfortable walking into the gym is important
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM magazine
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM magazine
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM magazine
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM magazine
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM magazine
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM magazine
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM magazine
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
TRX Training: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Fitness Software
FunXtion International BV: Fitness Software
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
fibodo Limited
fibodo Limited