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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Boutique operator Solidcore accelerates expansion plans

US-based boutique fitness operator Solidcore has revealed plans for five new clubs the booming New York market.

Adding to its existing NY flagship studio in Chelsea, the new locations will be located in SoHo, NoMad (North of Madison Square Park), Williamsburg, Hell's Kitchen and NoLIta (North of Little Italy).

The SoHo club is set to open this week, followed by the NoMad location in June. The last one to open will be Solidcore NoLITa in November 2019.

In total, the five new locations will add 12,733sq ft of floorspace to the operator's estate.

The openings are part of Solidcore's commitment to open 100 studios in US markets by the end of 2020. It currently has 46 studios in 15 states.

Solidcore offers members a mix of pilates and bootcamp-style fitness classes.

The 50-minute, high-intensity, full-body workout looks to utilise a patented machine created specifically for the training.

The studio, concept and machine are the creation of Anne Mahlum, an entrepreneur, philanthropist and athlete who founded [solidcore] and serves as its CEO.

Mahlum said the chain has looked to establish sites in smaller markets – including Bismarck, Pittsburgh, Madison, and Ann Arbor – which are generally ignored by what she described as the "hip, cool brands".

"In New York and across the country, our expanding clientele have fallen in love with our rigorous fitness programme, commitment to quality and their customer experience," Mahlum said.

"We are thrilled to be expanding our presence in the New York market."

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US-based boutique fitness operator Solidcore has revealed plans for five new clubs the booming New York market.
CLD,HAF,FIT,IND,DEV,INV,OPB,PHR
imagesX/THUMB341906_705892_75086.jpg
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News

Boutique operator Solidcore accelerates expansion plans

US-based boutique fitness operator Solidcore has revealed plans for five new clubs the booming New York market.

Adding to its existing NY flagship studio in Chelsea, the new locations will be located in SoHo, NoMad (North of Madison Square Park), Williamsburg, Hell's Kitchen and NoLIta (North of Little Italy).

The SoHo club is set to open this week, followed by the NoMad location in June. The last one to open will be Solidcore NoLITa in November 2019.

In total, the five new locations will add 12,733sq ft of floorspace to the operator's estate.

The openings are part of Solidcore's commitment to open 100 studios in US markets by the end of 2020. It currently has 46 studios in 15 states.

Solidcore offers members a mix of pilates and bootcamp-style fitness classes.

The 50-minute, high-intensity, full-body workout looks to utilise a patented machine created specifically for the training.

The studio, concept and machine are the creation of Anne Mahlum, an entrepreneur, philanthropist and athlete who founded [solidcore] and serves as its CEO.

Mahlum said the chain has looked to establish sites in smaller markets – including Bismarck, Pittsburgh, Madison, and Ann Arbor – which are generally ignored by what she described as the "hip, cool brands".

"In New York and across the country, our expanding clientele have fallen in love with our rigorous fitness programme, commitment to quality and their customer experience," Mahlum said.

"We are thrilled to be expanding our presence in the New York market."

Sign up for FREE ezines & magazines
US-based boutique fitness operator Solidcore has revealed plans for five new clubs the booming New York market.
CLD,HAF,FIT,IND,DEV,INV,OPB,PHR
imagesX/THUMB341906_705892_75086.jpg

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Talking point
Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
Features
Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
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New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
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Promotional feature
When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest
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Video Gallery
Optimum Nutrition for Health and Performance.
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Optimum Nutrition for Health and Performance is an Association for Nutrition (AfN) certified nutrition course & approved for CPD points from REPs and CIMSPA. Read more
More videos:
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Governing body
EMD UK: Governing body
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
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Professional services
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
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Diary dates
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23-26 Sep 2019
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