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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

1Rebel snaps up Core Collective in pre-pack administration deal – reveals international growth plans

1Rebel has acquired two Core Collective studios and one Sweat It location out of pre-pack and liquidation
The acquisitions take 1Rebel’s portfolio from nine to 12 clubs in London
1Rebel is also building two wholly-owned locations in Dubai, including a 12,000sq ft club with a large gym floor
Australian subsidiary, 1R, has a second Melbourne studio under construction
I’m delighted to announce growth on all fronts as we emerge from the pandemic.
– James Balfour, CEO of 1Rebel

1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along with London studio Sweat It which it bought from liquidators in February.

The Core Collective clubs, located in High Street Kensington and St John’s Wood, London, will continue to operate under their current brand for the time being, but with updates being implemented to "improve the customer experience".

1Rebel founder, James Balfour, told HCM the brands will merge soon, with the Core Collective clubs taking the 1Rebel name.

The deal will significantly expand Balfour's team, as 1Rebel is taking on Core Collective’s experienced group of trainers.

Sweat It, a single studio club based in Covent Garden, London, is currently being refurbished as a 38-spot 1Rebel-branded Reshape studio, joining the operator's existing Reshape roster.

These acquisitions increase the company's portfolio in London from nine to 12 clubs.

“I’m delighted to announce growth on all fronts as we emerge from the pandemic," Balfour told HCM. "The 1Rebel team keeps going from strength to strength and the next couple of years will be an exciting chapter for the business.”

In addition to growing the UK portfolio, the company is also expanding its international presence in Australia and the Middle East.

1R, the Australian subsidiary of 1Rebel, has a new studio under construction in Industry Lanes, Melbourne, a second location for the city, where it opened a club in South Yarra in 2021 offering its Reshape, Rumble and Reformer programmes.

Expansion in the Middle East is underway, with two new clubs being built in Dubai, including a 12,000 square foot flagship site in partnership with property developer, Brookfield.

This club, in the ICD Brookfield Tower in Dubai's International Finance Centre, will be 1Rebel’s "first foray into the open gym floor space" according to Balfour, marking a departure from the company's usual full-studio configuration.

The two wholly-owned clubs in Dubai will be run alongside 1Rebel's franchised clubs in Israel and Saudi Arabia.

Balfour said key strategies have enabled the company to move forward in what have been the "most challenging years" for the industry. These have seen 1Rebel "adapting its strategy and moving quickly to ensure a recovery following the pandemic"; the launch and rapid rollout of a new Reformer programme and; a focus on improving its membership proposition which has included "reducing prices for all customers".

He also said the company's climate programme – One Shake One Tree – where a mangrove tree is planted in Madagascar for every shake bought at 1Rebel clubs, is continuing its philosophy of giving back to society.

One Shake One Tree follows the company's campaign to remove single-use plastic from its operation as part of its 'Rebel against plastic' campaign.

To date 22,273 trees have been planted in Madagascar – it's estimated that each removes around 308kg of CO2 from the atmosphere over the course of its 25-year life.

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News

1Rebel snaps up Core Collective in pre-pack administration deal – reveals international growth plans

1Rebel has acquired two Core Collective studios and one Sweat It location out of pre-pack and liquidation
The acquisitions take 1Rebel’s portfolio from nine to 12 clubs in London
1Rebel is also building two wholly-owned locations in Dubai, including a 12,000sq ft club with a large gym floor
Australian subsidiary, 1R, has a second Melbourne studio under construction
I’m delighted to announce growth on all fronts as we emerge from the pandemic.
– James Balfour, CEO of 1Rebel

1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along with London studio Sweat It which it bought from liquidators in February.

The Core Collective clubs, located in High Street Kensington and St John’s Wood, London, will continue to operate under their current brand for the time being, but with updates being implemented to "improve the customer experience".

1Rebel founder, James Balfour, told HCM the brands will merge soon, with the Core Collective clubs taking the 1Rebel name.

The deal will significantly expand Balfour's team, as 1Rebel is taking on Core Collective’s experienced group of trainers.

Sweat It, a single studio club based in Covent Garden, London, is currently being refurbished as a 38-spot 1Rebel-branded Reshape studio, joining the operator's existing Reshape roster.

These acquisitions increase the company's portfolio in London from nine to 12 clubs.

“I’m delighted to announce growth on all fronts as we emerge from the pandemic," Balfour told HCM. "The 1Rebel team keeps going from strength to strength and the next couple of years will be an exciting chapter for the business.”

In addition to growing the UK portfolio, the company is also expanding its international presence in Australia and the Middle East.

1R, the Australian subsidiary of 1Rebel, has a new studio under construction in Industry Lanes, Melbourne, a second location for the city, where it opened a club in South Yarra in 2021 offering its Reshape, Rumble and Reformer programmes.

Expansion in the Middle East is underway, with two new clubs being built in Dubai, including a 12,000 square foot flagship site in partnership with property developer, Brookfield.

This club, in the ICD Brookfield Tower in Dubai's International Finance Centre, will be 1Rebel’s "first foray into the open gym floor space" according to Balfour, marking a departure from the company's usual full-studio configuration.

The two wholly-owned clubs in Dubai will be run alongside 1Rebel's franchised clubs in Israel and Saudi Arabia.

Balfour said key strategies have enabled the company to move forward in what have been the "most challenging years" for the industry. These have seen 1Rebel "adapting its strategy and moving quickly to ensure a recovery following the pandemic"; the launch and rapid rollout of a new Reformer programme and; a focus on improving its membership proposition which has included "reducing prices for all customers".

He also said the company's climate programme – One Shake One Tree – where a mangrove tree is planted in Madagascar for every shake bought at 1Rebel clubs, is continuing its philosophy of giving back to society.

One Shake One Tree follows the company's campaign to remove single-use plastic from its operation as part of its 'Rebel against plastic' campaign.

To date 22,273 trees have been planted in Madagascar – it's estimated that each removes around 308kg of CO2 from the atmosphere over the course of its 25-year life.

Related news

1Rebel launches Labs Studio concept for PTs

26 Oct 2021
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...

1Rebel pivots to open first local studio with new RIG workout concept

19 Aug 2021
1Rebel, which has been partly dependent on commuter business in its central London locations, has ...

1Rebel enters Middle East with two club in Riyadh, Saudi Arabia

06 Jan 2021
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The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
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We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
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We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
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In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
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The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
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In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
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Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
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According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
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Video Gallery
Mindbody, Inc
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Salt therapy products
Saltability: Salt therapy products
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
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Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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