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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Bear Grylls and Downton Abbey star in new VisitBritain tourism magazine

VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.

Grylls and Downton Abbey setting Highclere Castle star in the first issue of Imagination – Make Britain Your Own magazine, which aims to showcase why Britain is an ideal place in which to holiday, study and do business. Grylls talks about the benefits of studying in the UK, while there are also profiles on shopping, food and the adventures that await visitors to the British Isles.

The 86-page magazine is available in print and digital formats and has been translated into 10 languages (Arabic, Chinese, English, French, German, Italian, Japanese, Brazilian-Portuguese, Russian, Spanish) giving it a combined global reach in the tens of millions as VisitBritain bids to continue raising Britain’s profile around the world.

“Everything we do is motivated by the goal to add value to the tourism industry, maximising the taxpayers’ investment in tourism and driving economic growth across the nations and regions ensuring that the economic benefits of tourism are felt across the whole of Britain,” said VisitBritain marketing director Joss Croft.

“This magazine provides a valuable marketing tool for VisitBritain and its partners because it puts the spotlight on Britain as a diverse destination that offers something for everyone, from international tourists and students, to investors and international businesses.”

GREAT Britain campaign partners – the British Council, the Foreign and Commonwealth Office and UK Trade and Investment – are promoting the magazine in emerging tourism markets including South Korea, Singapore and Mexico, which show strong tourism growth potential but where VisitBritain currently has no physical presence.

International visits to Britain for the first nine months of 2015 have broken previous records according to latest figures from the Office for National Statistics. There were 27.1m visits to Britain from January to September this year, a 3 per cent increase compared to the same period in 2014.

Spending by international visitors in September was £2.2bn, equalling last year's record spend for the same month. Overall, spending by visitors for the first nine months of 2015 was £16.5bn.

VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.
HHR,HOT,RST,TOU,TVL,SAM,PHR,PUB
924600_653527.jpg
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We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
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Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
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01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Bear Grylls and Downton Abbey star in new VisitBritain tourism magazine

VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.

Grylls and Downton Abbey setting Highclere Castle star in the first issue of Imagination – Make Britain Your Own magazine, which aims to showcase why Britain is an ideal place in which to holiday, study and do business. Grylls talks about the benefits of studying in the UK, while there are also profiles on shopping, food and the adventures that await visitors to the British Isles.

The 86-page magazine is available in print and digital formats and has been translated into 10 languages (Arabic, Chinese, English, French, German, Italian, Japanese, Brazilian-Portuguese, Russian, Spanish) giving it a combined global reach in the tens of millions as VisitBritain bids to continue raising Britain’s profile around the world.

“Everything we do is motivated by the goal to add value to the tourism industry, maximising the taxpayers’ investment in tourism and driving economic growth across the nations and regions ensuring that the economic benefits of tourism are felt across the whole of Britain,” said VisitBritain marketing director Joss Croft.

“This magazine provides a valuable marketing tool for VisitBritain and its partners because it puts the spotlight on Britain as a diverse destination that offers something for everyone, from international tourists and students, to investors and international businesses.”

GREAT Britain campaign partners – the British Council, the Foreign and Commonwealth Office and UK Trade and Investment – are promoting the magazine in emerging tourism markets including South Korea, Singapore and Mexico, which show strong tourism growth potential but where VisitBritain currently has no physical presence.

International visits to Britain for the first nine months of 2015 have broken previous records according to latest figures from the Office for National Statistics. There were 27.1m visits to Britain from January to September this year, a 3 per cent increase compared to the same period in 2014.

Spending by international visitors in September was £2.2bn, equalling last year's record spend for the same month. Overall, spending by visitors for the first nine months of 2015 was £16.5bn.

VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.
HHR,HOT,RST,TOU,TVL,SAM,PHR,PUB
924600_653527.jpg

News

The US fitness industry lost around 58 per cent of its revenues during 2020, due
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
Innovatise UK Ltd
Innovatise UK Ltd
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo,
Further research into the levels of positive COVID-19 cases among those to have visited fitness
Planning approval has been granted to what is set to become one of the first
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from
Miha Bodytec GmbH
Miha Bodytec GmbH
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members
A large health club plays a major role in tech giant Microsoft’s recently opened R&D
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered
Vulnerable young people will be given opportunities to take part in sport and physical activity
Organisers of the Elevate event – scheduled to be held at London’s ExCeL on 28
Health clubs and fitness studios in South Korean capital city Seoul have been told to
Life Fitness (UK) Ltd
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A new study claims that being physically active for 30 minutes a day, five days
Crown Sport Lockers (UK) Ltd
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1 - 20 of 11,974
HCM Magazine
HCM People
We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Training
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Interview
Urban Health Club is a key element of the collaborative, future-facing, urban regeneration development that is Urban Harbor. Its founder and CEO tells Kate Cracknell about his desire to create something new, extraordinary and beautiful, while at the same time improving people’s health
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
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The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
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Where Gold’s Gym has always been associated with bodybuilding and heavy weights, our new extended concept embraces all facets of fitness training
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With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
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Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
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A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
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Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
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HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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