Jordan Fitness is excited to welcome Aran Pennick to lead its global sales operations as head of sales.

Pennick joins Jordan Fitness at a key time in the company’s latest cycle of growth, bringing with him more than 11 years of multi-national experience managing sales teams in the fitness and retail industries.

Gaining valuable insights and skills from his time with big players in the industry such as Technogym, Fitness Superstore and Nautilus, Pennick is keen to make his mark at Jordan Fitness and brings with him a solid work ethic to deliver what customers want and a dedication to build relationships that last.

He said: “I’m thrilled to be joining such an aspirational brand. I’ve long admired Jordan Fitness’ position in our market – it offers such a strong value proposition in a crowded marketplace.

“With a dynamic approach, the business has always shown great agility to perform with the right strategy. I’m excited to see the value we can bring to homes and facilities across the world.”

Zak Pitt, Jordan Fitness MD, adds: “This is an exciting time for all of us at Jordan Fitness. Coming off the back of returning to exhibit at FIBO this year, welcoming new distributors in the East, and having launched more than 150 new products in 2024 already, we look forward to tapping Aran’s wealth of sales experience.

“We’re already impressed with his attitude in how he treats customers and deals with operations which perfectly matches our company culture of putting the customer first, above everything else.”

Known for its strength and functional equipment solutions Jordan Fitness has been expanding its sales team with two additional hires in the past 12 months and looks forward to continuing to grow further.

Pennick concludes: “I already know many people in the fitness industry and look forward to seeing you all again very soon, but for those that don’t know me or Jordan Fitness yet, please get in touch and I’d love to find out more about what you’re trying to achieve right now for your business and see how we can support you to realise those objectives.”

Visit Jordan Fitness' official website to find out more about the current team and stay up to date with all of the brand’s latest product launches.