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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Apple launches its 'game changer' Fitness+ platform – includes 200 on-demand workouts

Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to offer consumers a personalised exercise experience.

Called Apple Fitness+, the new service will deliver studio-style workouts to iPhone, iPad, and Apple TV products, while incorporating workout metrics from Apple Watch.

Apple says that by dynamically integrating metrics from Apple Watches, Fitness+ will be able to offer a more immersive experience – including the possibility to animate users on the screen during key moments in the workout. The feature will allow interactions in which the trainer can, for example, ask the user to check their heart rate, with the rate then being shown on the screen, or a countdown timer to appear during tough intervals to help users get through to the last seconds.

At launch, the platform will include more than 200 workouts across 10 popular workout types – from HIIT, strength, yoga and dance to core, cycling and treadmill. There are also "Mindful Cooldown" sessions, led by a team of specialist trainers.

Cycling, treadmill, and rowing workouts can be done using equipment from any manufacturer and most workouts range in increments of 10, 20, 30, and 45 minutes.

Music will play a central role too, as it will be weaved throughout the design of every workout. For each workout, users can choose from nine different styles of music to suit their tastes.

Fitness+ will be available as a subscription service for US$9.99 per month or US$79.99 per year.

“Being more active is one of the most important things we can do for our health, but we know choosing to work out can often be a challenge whether you’re very active or just getting started,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.

“We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team — in a uniquely simple, easy-to-access way across Apple devices — to encourage our users to get fit and stay healthy.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple has launched its long-awaited on demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to offer consumers a personalised exercise experience.
TEC,HAF,FIT,IND,PTS,SAM
2020/THUMB346815_691659_707943.jpg
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News

Apple launches its 'game changer' Fitness+ platform – includes 200 on-demand workouts

Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to offer consumers a personalised exercise experience.

Called Apple Fitness+, the new service will deliver studio-style workouts to iPhone, iPad, and Apple TV products, while incorporating workout metrics from Apple Watch.

Apple says that by dynamically integrating metrics from Apple Watches, Fitness+ will be able to offer a more immersive experience – including the possibility to animate users on the screen during key moments in the workout. The feature will allow interactions in which the trainer can, for example, ask the user to check their heart rate, with the rate then being shown on the screen, or a countdown timer to appear during tough intervals to help users get through to the last seconds.

At launch, the platform will include more than 200 workouts across 10 popular workout types – from HIIT, strength, yoga and dance to core, cycling and treadmill. There are also "Mindful Cooldown" sessions, led by a team of specialist trainers.

Cycling, treadmill, and rowing workouts can be done using equipment from any manufacturer and most workouts range in increments of 10, 20, 30, and 45 minutes.

Music will play a central role too, as it will be weaved throughout the design of every workout. For each workout, users can choose from nine different styles of music to suit their tastes.

Fitness+ will be available as a subscription service for US$9.99 per month or US$79.99 per year.

“Being more active is one of the most important things we can do for our health, but we know choosing to work out can often be a challenge whether you’re very active or just getting started,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.

“We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team — in a uniquely simple, easy-to-access way across Apple devices — to encourage our users to get fit and stay healthy.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple has launched its long-awaited on demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to offer consumers a personalised exercise experience.
TEC,HAF,FIT,IND,PTS,SAM
2020/THUMB346815_691659_707943.jpg

News

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Undertaking regular physical activity could cut the risk of dying from infectious diseases – such
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HCM Magazine
Ask an expert
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HCM Magazine
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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HCM People

Colin Grant

CEO, Pure Group
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
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Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
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Featured supplier news
Featured supplier news: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
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Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Diary dates
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Diary dates
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Online,
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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Locations worldwide,
Diary dates
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Technogym
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