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Floors 4 Gyms / TVS Sports Surfaces
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Floors 4 Gyms / TVS Sports Surfaces
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Apple moves into the group exercise market

Apple has revealed upgrades to its Fitness+ platform
Among the major additions is a new Group Workouts feature
Powered by Share Play, the feature will allow up to 32 people to exercise together at once
Fitness+ will also be made available in 15 new countries this year

In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its new Apple Watch Series 7 and iPhone 13 products.

Among the additions is a new Group Workouts feature, which will enable subscribers to exercise alongside their friends via FaceTime or a group message thread.

Powered by Share Play, the feature will allow up to 32 people to exercise together at once.

Users will be able to start a Group Workout from a group message thread or FaceTime call on iPhone, iPad, and Apple TV with AirPlay.

From there, they will navigate to the Fitness app, select a workout, see their friends and family onscreen and get started.

During a Group Workout users will see their metrics and progress toward closing their Activity rings, while also seeing and hearing friends as they work out.

With Group Workouts, when someone moves ahead on the Burn Bar or closes their Activity ring, users will be notified so they can celebrate together — or even trade some friendly smack talk to keep each other going.

Other new features on the Fitness+ app will see the introduction of guided Meditation sessions and Pilates workouts.

Apple will also significantly expand the app's reach geographically.

Currently available in six countries, the US$9.99/month service will make its debut in 15 new countries this year – Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates.

Jay Blahnik, Apple’s senior director of Fitness Technologies, said: “We're excited to be introducing new workouts that bring Fitness+ users more options to stay active and motivated, plus immersive guided Meditation experiences that are approachable for all and easy to fit into your day.

"With new ways to work out together or alone — and coming to more countries later this year — we can’t wait to welcome even more people to experience Fitness+.”

While accessible from most Apple devices and hardware, Fitness+ is built entirely around Apple Watch.

The additions to Fitness+ was coupled with the launch of ​Apple Watch Series 7, featuring a re-engineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever.

Series 7 is being marketed as the most durable Apple Watch ever, with a stronger, more crack-resistant front crystal.

It is the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.

Jeff Williams, Apple’s chief operating officer, said: "Apple Watch Series 7 delivers significant improvements — from our largest and most advanced display to enhanced durability and faster charging — making the world’s best smartwatch better than ever before."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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HCM Magazine
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In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
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Diary dates
01-03 Feb 2022
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07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Apple moves into the group exercise market

Apple has revealed upgrades to its Fitness+ platform
Among the major additions is a new Group Workouts feature
Powered by Share Play, the feature will allow up to 32 people to exercise together at once
Fitness+ will also be made available in 15 new countries this year

In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its new Apple Watch Series 7 and iPhone 13 products.

Among the additions is a new Group Workouts feature, which will enable subscribers to exercise alongside their friends via FaceTime or a group message thread.

Powered by Share Play, the feature will allow up to 32 people to exercise together at once.

Users will be able to start a Group Workout from a group message thread or FaceTime call on iPhone, iPad, and Apple TV with AirPlay.

From there, they will navigate to the Fitness app, select a workout, see their friends and family onscreen and get started.

During a Group Workout users will see their metrics and progress toward closing their Activity rings, while also seeing and hearing friends as they work out.

With Group Workouts, when someone moves ahead on the Burn Bar or closes their Activity ring, users will be notified so they can celebrate together — or even trade some friendly smack talk to keep each other going.

Other new features on the Fitness+ app will see the introduction of guided Meditation sessions and Pilates workouts.

Apple will also significantly expand the app's reach geographically.

Currently available in six countries, the US$9.99/month service will make its debut in 15 new countries this year – Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates.

Jay Blahnik, Apple’s senior director of Fitness Technologies, said: “We're excited to be introducing new workouts that bring Fitness+ users more options to stay active and motivated, plus immersive guided Meditation experiences that are approachable for all and easy to fit into your day.

"With new ways to work out together or alone — and coming to more countries later this year — we can’t wait to welcome even more people to experience Fitness+.”

While accessible from most Apple devices and hardware, Fitness+ is built entirely around Apple Watch.

The additions to Fitness+ was coupled with the launch of ​Apple Watch Series 7, featuring a re-engineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever.

Series 7 is being marketed as the most durable Apple Watch ever, with a stronger, more crack-resistant front crystal.

It is the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.

Jeff Williams, Apple’s chief operating officer, said: "Apple Watch Series 7 delivers significant improvements — from our largest and most advanced display to enhanced durability and faster charging — making the world’s best smartwatch better than ever before."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

Life Time embraces new Apple Fitness+

26 Dec 2020
Life Time says it’s the first US health & fitness club company to embrace Apple ...

Apple launches its 'game changer' Fitness+ platform – includes 200 on-demand workouts

15 Dec 2020
Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem ...

Apple unveils two new smartwatch models and a virtual workout service

16 Sep 2020
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Fitness First UK has changed its pricing structure and is now offering a flexible membership
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn.
The Local Government Association (LGA) has called on the UK government to invest £875m in
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment
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The Retention Guru
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HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
Mental health
Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
HCM Magazine
Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM Magazine
Active ageing
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
HCM Magazine
HCM People
Our vision is a future with ethnic diversity in aquatics
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM magazine
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
HCM magazine
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
HCM magazine
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
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Our equipment doesn't consume power but does generate it, recycling human energy
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Our competition need to fasten their seatbelts
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
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Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
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Wearable technology solutions
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Architects/designers
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01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
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