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Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Apple hints at virtual fitness launch

Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.

Citing sources "familiar with the plans", financial news service Bloomberg said the tech giant is looking to join the virtual exercise revolution with a service delivered through an app for iPhone, iPad and Apple TV.

It's believed the new fitness element will be part of a range of products made available in bundles, allowing customers to subscribe at lower monthly rates.

The bundles, offered as part of a new “Apple One” service, could launch as early as October – coinciding with the introduction of the next iPhone.

The Apple Activity app – designed for the Apple Watch – will be renamed Apple Fitness when iOS 14, launches later this year.

The app keeps track of the user's movement throughout the day encouraging them to meet their fitness goals. It tracks how often they stand, the amount of movement and how many minutes of exercise the user does.

Rumours emerge just months after Apple ventured into the fitness space by launching the Apple Watch Connected programme, which is designed to reward gym members for wearing the device during exercise sessions.

The service is built around an "Earn with Watch" incentive programme, allowing users to receive rewards by being active.

While the virtual fitness sector has been dominated by a combination of specialised fitness companies and celebrity-driven offerings, larger tech firms are increasingly looking at the market.

In November 2019, Google revealed its plans to acquire Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn), althoug this deal is currently being held up by regulators.

Some fitness content companies have expressed their concerns about Apple's move into fitness, saying it may have the potential to impact their app store distribution if Apple becomes a competitor.

This issue has surfaced since Apple took on gaming software company, Epic in a row over its popular game, Fortnite, which has been banned from the App Store.

Apple objected to Epic inserting payment functionality into the Fortnight app that circumvented its 30 per cent App Store fee – a service which earned the tech giant US$18.3 billion, or nearly 40 per cent of its total service revenues, in 2019.

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Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.
TEC,HAF
2020/THUMB346093_801531_748624.jpg
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Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
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Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
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Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
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HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
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Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
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Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
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We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
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Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
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Architects/designers
Zynk Design Consultants: Architects/designers
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Independent service & maintenance
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Spa software
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Apple hints at virtual fitness launch

Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.

Citing sources "familiar with the plans", financial news service Bloomberg said the tech giant is looking to join the virtual exercise revolution with a service delivered through an app for iPhone, iPad and Apple TV.

It's believed the new fitness element will be part of a range of products made available in bundles, allowing customers to subscribe at lower monthly rates.

The bundles, offered as part of a new “Apple One” service, could launch as early as October – coinciding with the introduction of the next iPhone.

The Apple Activity app – designed for the Apple Watch – will be renamed Apple Fitness when iOS 14, launches later this year.

The app keeps track of the user's movement throughout the day encouraging them to meet their fitness goals. It tracks how often they stand, the amount of movement and how many minutes of exercise the user does.

Rumours emerge just months after Apple ventured into the fitness space by launching the Apple Watch Connected programme, which is designed to reward gym members for wearing the device during exercise sessions.

The service is built around an "Earn with Watch" incentive programme, allowing users to receive rewards by being active.

While the virtual fitness sector has been dominated by a combination of specialised fitness companies and celebrity-driven offerings, larger tech firms are increasingly looking at the market.

In November 2019, Google revealed its plans to acquire Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn), althoug this deal is currently being held up by regulators.

Some fitness content companies have expressed their concerns about Apple's move into fitness, saying it may have the potential to impact their app store distribution if Apple becomes a competitor.

This issue has surfaced since Apple took on gaming software company, Epic in a row over its popular game, Fortnite, which has been banned from the App Store.

Apple objected to Epic inserting payment functionality into the Fortnight app that circumvented its 30 per cent App Store fee – a service which earned the tech giant US$18.3 billion, or nearly 40 per cent of its total service revenues, in 2019.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.
TEC,HAF
2020/THUMB346093_801531_748624.jpg

News

People with depression should be prescribed exercise and then monitored for the first 12 weeks
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing
Operating a further four weeks at reduced capacity will place serious pressure on English fitness
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council.
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry
JP Lennard
JP Lennard
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the
The government needs to urgently set out its plans to support physical activity and fitness
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time,
A £30m luxury leisure development scheme which has been more than a decade in the
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with
The number of health club members returning to gyms since lockdown has beaten all expectations,
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of
David Lloyd Clubs has enrolled former Labour Party deputy leader Tom Watson to help raise
FIBO Exhibition
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Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
TRIB3 has secured a franchise deal which will see it open 20 studios across Belgium,
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fibodo Limited
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HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Facilities
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Profile
Kath Hudson talks to the thought-leader and trailblazer
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
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Research
Physical activity gives structure and meaning to people’s lives, according to new research
HCM Magazine
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Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM magazine
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM magazine
HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
HCM magazine
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
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We’re about to launch Thrive, a class-leading co-living platform and we’ll continue our growth by developing world-class branded hotels. We love to explore anything that has a roof
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Safe Space Lockers has extended its partnership with boutique fitness franchise TRIB3, in a new 10-site supplier agreement, following the recent installation at TRIB3 Edinburgh
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CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
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As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
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HCM People

Ben Alderton

Founder, Solo 60
We see a world where every major city has access to Solo 60
HCM magazine
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Octane Fitness: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Technogym
Technogym