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4D theatre is launchpad for Angry Birds Land’s success
Simworx has created the world’s first Angry Birds 4D experience theatre as part of the new themed area based on the popular game at Thorpe Park Resort.
The 326-seat theatre was designed to emphasise the high-impact special effects that accompany a 10-minute film, which is produced by Los Angeles film company Pure Imagination. A range of light and sound effects also immerse visitors in the experience.
Effects include air gusts, water jets, leg ticklers, bubbles and smoke as well as a unique ‘catapult’ chair movement. When the angry birds are pulled back into a catapult on the film, the viewers’ seats also go back slowly until the birds are fired from the catapult. The seats are then propelled forwards very quickly to simulate the catapult firing movement.
The new 4D experience is part of a partnership deal signed by Thorpe Park operator Merlin Entertainments and Finland-based Rovio Entertainment, creator of the Angry Birds franchise. The theatre forms the centrepiece of the new 4,000sq m Angry Birds Land based on the popular game, which also features themed dodgem cars, a drop tower ride and interactive games.
Simworx is involved in product design, development, manufacturing and service support, film content, motion programming and the creation of complete themed attractions. The company offers clients a genuine turnkey service, with an unparalleled after-sales support service.
Our key customers are primarily in the theme park, museum, zoo, aquarium, space and science centre, corporate promotion, family entertainment centre and cinema sectors. Simworx sells its attractions to countries worldwide, with installations across every continent. Key market regions currently include Asia and the Middle East.
Pensnett Trading Estate
Kingswinford
DY6 7UL
UK







































