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30-minute Workout Express comes to the UK
The first Ladies Workout Express in Britain has opened in Harrogate.
The women-only exercise and slimming club is part of the Lady of America chain of franchised fitness centres. Unlike a typical gym, Ladies Workout Express only runs 30-minute workout circuits. The circuits, which are guided by an instructor, use hydraulic exercise equipment rather than weights, and are suitable for all fitness levels.
'Its simple formula has had unrivalled success in the UK,' said Harrogate franchisee, Tony Johnson. 'It tones and strengthens all muscle groups in just half an hour, making exercise as quick, simple and convenient as possible.'
Other Ladies Workout Express clubs are due to open in Stockport, Manchester, Nottingham, Sheffield and Ruislip, London later this year.
Lady of America has more than 300 clubs in the US. As well as Ladies Workout Express, the company franchises fitness and weight loss centres, which were introduced to the UK in 1999 by master franchisees Doug and Chris Young. Their pilot centre in Chatham, Kent is now up for sale to allow them to concentrate on franchising more clubs in Britain.