GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

2.8 Hours Later zombie experience reveals international expansion plans

Interactive games company Slingshot has revealed plans to expand its highly successful 2.8 Hours Later zombie experience into the US and Europe after performing strongly in the UK in 2014.

With many UK dates for 2015’s version of 2.8 Hours Later – known as Asylum – already sold out, Slingshot is looking at Germany and a city on the east coast of the US to host its first zombie chase events abroad.

“It’s essentially a pedestrian roller coaster,” Simon Evans, director of Slingshot, told AM2. “It’s a route that’s 2 1/2 to 3 miles long covering public highways, private property, shopping centres, dark warehouses and more.

Starting from a secret location, participants will be chased across the city by hordes of “zombies”, attempting to survive long enough to make it to the end location without being infected. Once there, there is a ‘Zombie Disco’ where guests can relax after running for their lives.

“It’s a bunch of permissions we need to seek,” continued Evans. “We’re experts on the UK. One of the things that has held up our overseas expansion is the idea of permissions. We don’t need special licenses but we do need road closures and a licence for our after party to sell alcohol. We work very closely with local councils to make sure they know what we’re doing. Moving abroad it becomes a whole new ballgame.

“When we go to the US, we’ll be choosing the major cities and probably one which isn’t too far away from the UK. In Europe, we’re starting out with Germany, but if it proves successful we’ll expand further into the continent.

Aside from the international expansion of the attraction, the success of 2.8 Hours Later is leading to further dates and locations in the UK in 2015.

“In 2014 we had eight cities and we did five events per city,” Evans continued. “This year we’re doing 11 cities with five nights in each city - all in the UK.

“In the new foreign locations we’re going to do one in each to serve as a tester and if it goes well, we’ll move ahead with more locations and more dates.”

Slingshot also recently revealed to AM2 its plans for a unique bio-activated horror maze to debut in the UK in 2015. Themed around Robert Louis Stevenson's novel Jekyll and Hyde, the Jekyll 2.0 indoor horror maze is part of a long-term aim for the company to build a boutique theme park in the UK.

Related news

Bio-activated horror maze planned for UK in 2015

22 Dec 2014
Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has ...
Interactive games company Slingshot has revealed plans to expand its highly successful 2.8 Hours Later zombie experience into the US and Europe after performing strongly in the UK in 2014.
VAT
481305_917976.jpg
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Latest News
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
Latest News
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan ...
Latest News
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who ...
Latest News
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural ...
Latest News
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, ...
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Wellhub
Wellhub acts as a corporate sales channel, bringing new, highquality members to your business, by ...
Company profiles
Company profile: GLL
GLL
As the UK’s leading provider of both leisure centres and libraries we operate 379 locations ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
Featured press releases
CoverMe Ltd press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

2.8 Hours Later zombie experience reveals international expansion plans

Interactive games company Slingshot has revealed plans to expand its highly successful 2.8 Hours Later zombie experience into the US and Europe after performing strongly in the UK in 2014.

With many UK dates for 2015’s version of 2.8 Hours Later – known as Asylum – already sold out, Slingshot is looking at Germany and a city on the east coast of the US to host its first zombie chase events abroad.

“It’s essentially a pedestrian roller coaster,” Simon Evans, director of Slingshot, told AM2. “It’s a route that’s 2 1/2 to 3 miles long covering public highways, private property, shopping centres, dark warehouses and more.

Starting from a secret location, participants will be chased across the city by hordes of “zombies”, attempting to survive long enough to make it to the end location without being infected. Once there, there is a ‘Zombie Disco’ where guests can relax after running for their lives.

“It’s a bunch of permissions we need to seek,” continued Evans. “We’re experts on the UK. One of the things that has held up our overseas expansion is the idea of permissions. We don’t need special licenses but we do need road closures and a licence for our after party to sell alcohol. We work very closely with local councils to make sure they know what we’re doing. Moving abroad it becomes a whole new ballgame.

“When we go to the US, we’ll be choosing the major cities and probably one which isn’t too far away from the UK. In Europe, we’re starting out with Germany, but if it proves successful we’ll expand further into the continent.

Aside from the international expansion of the attraction, the success of 2.8 Hours Later is leading to further dates and locations in the UK in 2015.

“In 2014 we had eight cities and we did five events per city,” Evans continued. “This year we’re doing 11 cities with five nights in each city - all in the UK.

“In the new foreign locations we’re going to do one in each to serve as a tester and if it goes well, we’ll move ahead with more locations and more dates.”

Slingshot also recently revealed to AM2 its plans for a unique bio-activated horror maze to debut in the UK in 2015. Themed around Robert Louis Stevenson's novel Jekyll and Hyde, the Jekyll 2.0 indoor horror maze is part of a long-term aim for the company to build a boutique theme park in the UK.

Related news

Bio-activated horror maze planned for UK in 2015

22 Dec 2014
Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has ...
Interactive games company Slingshot has revealed plans to expand its highly successful 2.8 Hours Later zombie experience into the US and Europe after performing strongly in the UK in 2014.
VAT
481305_917976.jpg

Latest news

People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London,
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a
Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200
A new report from Your Personal Training (YPT) suggests UK gym operators could be missing
Eighty-four per cent of consumers now say wellness is a top priority in their lives,
Elevate Arena is underway at London's Excel and the hot topic of AI was the
PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the
Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members.
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
International industry lobbying associations are calling for physical activity and strength training to be deeply
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout
1 - 20 of 12,300
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
New insight from Deloitte and Grant Thornton shows record growth, but the real shift is towards identity and perceived value, revealing opportunities to deepen engagement with members
HCM magazine
Researchers have long known that the brain changes as a result of exercise. Now researchers believe this process is actually driven by the brain
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Wellhub
Wellhub acts as a corporate sales channel, bringing new, highquality members to your business, by ...
Company profiles
Company profile: GLL
GLL
As the UK’s leading provider of both leisure centres and libraries we operate 379 locations ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
Featured press releases
CoverMe Ltd press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites