An exclusive new health and fitness club is set to launch in Hanover Square, Mayfair, London, later this year.

Called 25 Club, the members-only site will make no more than 250 memberships available – at £4,000 a year – and aims to provide each client with unique protocols to create a individual, tailored approach to health, wellbeing and performance.

The £0.75m, 2,000sq ft club will offer a private assessment area and therapy room, as well as the capacity for members to work privately with their personal coach.

Members will also be offered access to fitness, nutrition and holistic experts in order to provide personalized nutrition plans, movement assessments and health screens.

Shane Westley, owner of the club, says one of 25 Club’s unique selling points will be the Energetic concept – an assessment of chakra and energy field patterns. As part of the service, therapies such as homeopathy and acupuncture will also be provided to complement the physical exercise.

The club also plans to provide on-site workshops for personal trainers as well as introduce the MAT certification programme, a muscle activation technique that has been well received in the US.

“I believe that the 25 Club is breaking the mould of traditional health clubs to become an all encompassing holistic hub for personal wellbeing," said Westley.

“The team and I are looking forward to developing a whole new outlook to people’s perceptions of what it is to be a healthy individual by focusing on our member’s mental as well as physical needs.”