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Visit England appoints first chief executive
By Caroline Wilkinson
Visit England has appointed James Berresford as its first chief executive.
The announcement about Berresford, currently director of tourism at the Northwest Development Agency, comes ahead of the body's re-launch and a nationwide advertising campaign which will air on television in May. The campaign is designed to make viewer recognise the value of holidaying in England for day visits and short breaks as opposed to travelling abroad.
Visit England has appointed James Berresford as its first chief executive.
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