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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Surviving and thriving: a GWS masterclass from Cathy Feliciano-Chon

Being open to failure will help businesses survive in the Coronavirus landscape, according to Cathy Feliciano-Chon, founder of Hong Kong-based brand comms agency, CatchOn– a Finn Partners Company.

Speaking in a recent GWS Masterclass, Feliciano-Chon said that in order to be truly resilient, businesses have to be brave enough to take risks they know may lead to failure. She said successful brands will learn from these and become stronger.

Making mistakes is par for the course for any business – ultimately mistakes lay the foundations for long-term success and resilience. She quoted Disney’s Bob Iger: “If you want innovation, you need to grant permission to fail.”

“Resilience is a mindset – a practice honed by failure. This is not a time for perfection – we’re all tolerating imperfections in this crisis.

“Ingenuity is a willingness to work in less than ideal conditions within constraints. It means you’re willing to experience failures and not be self-conscious. It celebrates not getting it right and a certain scrappiness.”

Feliciano-Chon’s 30-year career has involved consulting with global luxury, hospitality and retail brands and during the webinar she shared insight into lessons to be learned from resilient brands to help businesses adapt and thrive in the face of the Coronavirus crisis.

“This pandemic has laid bare our vulnerabilities,” she said, “and it has shown that being resilient is far more important than any other qualities we associate with great brands today, even more so than relevance and innovation.”

Feliciano-Chon outlined qualities that are crucial for brands to be resilient, including agility and adaptability, community and ingenuity. She said combining these with digitisation is vital.

Deeper into digital

Businesses have got to act fast in the face of adversity in order to show operational resilience, and she believes the key to this is digitisation and data analytics.

“Have urgency and purpose,” she said, “don’t dwell, instead, act.”

The crisis has accelerated the shift to digital, said Feliciano-Chon, and brands that didn’t have an omnichannel strategy prior to the pandemic have little chance of surviving unless they develop one fast.

We’re moving into an age of telemedicine and digital wellness, she said, urging companies to review how they incorporate technology into their business to help them plan, run more efficiently and succeed.

Alternative revenue streams

Feliciano-Chon championed the qualities of agility and adaptability and underlined that they help businesses thrive. The key is being fast and flexible enough to look at alternative revenue streams.

“Resilient brands are able to adapt in the midst of adversity and some of them thrive off it. This is a period of immense creativity and there are many ways to take advantage of this time.”

She believes businesses must be flexible and look at their operation, break it down, think creatively about how to repackage their offering and make it marketable for a particular sector, in order to remain relevant and successful.

Feliciano-Chon also placed a large emphasis on the importance of ingenuity and being creative while working within constraints.

“The global crisis has laid bare the practices that need to be thought, rethought or taken away completely. Now is the time for businesses to be creative and rethink their operations.

“Yes there are restrictions we’re going to have to work around, but we’ll emerge from this with different business models.”

A new mission for wellness

In a recent interview with GWI’s Beth McGroarty Feliciano-Chon said: “This is a pivotal time for the wellness movement, which is being called to a greater mission. We need to work hard to pull the polarised worlds of big medicine and big pharma and the prevention and wellness worlds much more closely together.

“We simply can’t be working in two different swim-lanes now. That means working with public health institutions for real change and actually deserving a seat at the table, as opposed to just observing healthcare’s failures.”

“This crisis has validated and exposed what wellness is really about: demanding that we pause, reflect, reset; that we be proactive about our health – and that of our family and community – in ways we never have before.

She concluded by quoting AA Milnes’ Winnie the Pooh: “Always remember you’re braver than you believe, stronger than you seem and smarter than you think.”

Top 10 takeaways

  • Develop resilience, agility, creativity, ingenuity and adaptability
  • Don’t be afraid of failure
  • Take well-calculated risks and learn from them
  • Tolerate imperfections in striving for your goals
  • Focus on community
  • Be fast and flexible - don’t dwell – act
  • Look for alternative revenue streams
  • Have urgency and purpose
  • Communicate clearly with customers
  • Be innovative while working within constraints

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Being open to failure will help businesses survive in the Coronavirus landscape, according to Cathy Feliciano-Chon, founder of Hong Kong-based brand comms agency, CatchOn.
SAB,CPW,CAS,WCM
2020/THUMB345574_455716_710502.jpg
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Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
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Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
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Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
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Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Surviving and thriving: a GWS masterclass from Cathy Feliciano-Chon

Being open to failure will help businesses survive in the Coronavirus landscape, according to Cathy Feliciano-Chon, founder of Hong Kong-based brand comms agency, CatchOn– a Finn Partners Company.

Speaking in a recent GWS Masterclass, Feliciano-Chon said that in order to be truly resilient, businesses have to be brave enough to take risks they know may lead to failure. She said successful brands will learn from these and become stronger.

Making mistakes is par for the course for any business – ultimately mistakes lay the foundations for long-term success and resilience. She quoted Disney’s Bob Iger: “If you want innovation, you need to grant permission to fail.”

“Resilience is a mindset – a practice honed by failure. This is not a time for perfection – we’re all tolerating imperfections in this crisis.

“Ingenuity is a willingness to work in less than ideal conditions within constraints. It means you’re willing to experience failures and not be self-conscious. It celebrates not getting it right and a certain scrappiness.”

Feliciano-Chon’s 30-year career has involved consulting with global luxury, hospitality and retail brands and during the webinar she shared insight into lessons to be learned from resilient brands to help businesses adapt and thrive in the face of the Coronavirus crisis.

“This pandemic has laid bare our vulnerabilities,” she said, “and it has shown that being resilient is far more important than any other qualities we associate with great brands today, even more so than relevance and innovation.”

Feliciano-Chon outlined qualities that are crucial for brands to be resilient, including agility and adaptability, community and ingenuity. She said combining these with digitisation is vital.

Deeper into digital

Businesses have got to act fast in the face of adversity in order to show operational resilience, and she believes the key to this is digitisation and data analytics.

“Have urgency and purpose,” she said, “don’t dwell, instead, act.”

The crisis has accelerated the shift to digital, said Feliciano-Chon, and brands that didn’t have an omnichannel strategy prior to the pandemic have little chance of surviving unless they develop one fast.

We’re moving into an age of telemedicine and digital wellness, she said, urging companies to review how they incorporate technology into their business to help them plan, run more efficiently and succeed.

Alternative revenue streams

Feliciano-Chon championed the qualities of agility and adaptability and underlined that they help businesses thrive. The key is being fast and flexible enough to look at alternative revenue streams.

“Resilient brands are able to adapt in the midst of adversity and some of them thrive off it. This is a period of immense creativity and there are many ways to take advantage of this time.”

She believes businesses must be flexible and look at their operation, break it down, think creatively about how to repackage their offering and make it marketable for a particular sector, in order to remain relevant and successful.

Feliciano-Chon also placed a large emphasis on the importance of ingenuity and being creative while working within constraints.

“The global crisis has laid bare the practices that need to be thought, rethought or taken away completely. Now is the time for businesses to be creative and rethink their operations.

“Yes there are restrictions we’re going to have to work around, but we’ll emerge from this with different business models.”

A new mission for wellness

In a recent interview with GWI’s Beth McGroarty Feliciano-Chon said: “This is a pivotal time for the wellness movement, which is being called to a greater mission. We need to work hard to pull the polarised worlds of big medicine and big pharma and the prevention and wellness worlds much more closely together.

“We simply can’t be working in two different swim-lanes now. That means working with public health institutions for real change and actually deserving a seat at the table, as opposed to just observing healthcare’s failures.”

“This crisis has validated and exposed what wellness is really about: demanding that we pause, reflect, reset; that we be proactive about our health – and that of our family and community – in ways we never have before.

She concluded by quoting AA Milnes’ Winnie the Pooh: “Always remember you’re braver than you believe, stronger than you seem and smarter than you think.”

Top 10 takeaways

  • Develop resilience, agility, creativity, ingenuity and adaptability
  • Don’t be afraid of failure
  • Take well-calculated risks and learn from them
  • Tolerate imperfections in striving for your goals
  • Focus on community
  • Be fast and flexible - don’t dwell – act
  • Look for alternative revenue streams
  • Have urgency and purpose
  • Communicate clearly with customers
  • Be innovative while working within constraints

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Being open to failure will help businesses survive in the Coronavirus landscape, according to Cathy Feliciano-Chon, founder of Hong Kong-based brand comms agency, CatchOn.
SAB,CPW,CAS,WCM
2020/THUMB345574_455716_710502.jpg

News

Temporary measures brought in to support businesses in the UK from insolvency during the pandemic
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture
In a major move against the gym market, Apple has revealed a number of upgrades
Physical activity professionals in England will soon be able to access free, one-to-one learning with
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.
An award celebrating outstanding individuals in the fitness sector is to be named in honour
Miha Bodytec GmbH
Miha Bodytec GmbH
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David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a
3d Leisure has acquired franchised studio operator Yourzone45 from Elms Fitness Group for an undisclosed
A new, one-day conference will create a platform for a debate on how the global
The Gym Group says it intends to exploit "the most favourable property market in its
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the
New data from the ukactive Research Institute shows that for every 100,000 visits to UK
The basal metabolic rate at which a body burns calories peaks at a much earlier
Rainer Schaller's RSG Group has set 20 September as the opening date for its first
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Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong
Les Mills
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The best in class of the physical activity sector have been revealed at the ukactive
Johnson Health Tech (JHT) has acquired its distributor, Matrix Fitness South Africa. Following the deal,
A consultation has been launched to review the current provision of fitness and leisure facilities
FIBO Exhibition
FIBO Exhibition
1 - 20 of 12,019
HCM Magazine
Research
The beneficial changes to the brain – prompted by exercise – protect against the development of various diseases due to signals release by muscles into the bloodstream
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM Magazine
HCM magazine
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM magazine
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Colin Waggett

CEO, Third Space
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Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd