GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Servicesport UK Limited
Servicesport UK Limited
Servicesport UK Limited
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

PureGym to acquire European operator Fitness World

Like PureGym, we are passionate about making fitness more affordable and accessible
– Steen Albrechtslund
Credit: Fitness World

PureGym is set to become the second largest fitness operator in Europe, after revealing plans to acquire Danish chain Fitness World.

Fitness World is the largest fitness provider in Denmark and also has operations in Switzerland and Poland.

Founded in 2005, it has grown to become one of Europe’s leading value-based fitness providers, with more than 230 gyms and around 600,000 members. It has increased its market share of the European low-cost market both organically and through the acquisition of Condizione in Poland in 2015 and then Basefit in Switzerland in 2018.

In addition to its international estate of gyms, Fitness World also has its own sports nutrition brand, Functional Nutrition, and a bespoke member fitness app.

In 2018 Fitness World had revenues of £175m and EBITDA of £38m.

The deal will give PureGym significant scale in continental Europe and rapidly accelerate its international expansion, which includes plans for trial sites in the US.

PureGym has opened more than 70 sites since being acquired by funds controlled by Leonard Green & Partners (LGP) in 2017 and currently has 263 sites in the UK.

The combined PureGym/Fitness World group will be trading from more than 500 sites – second only in size to Basic Fit in the European market.

“This transaction brings together two well matched, successful market-leading businesses and the combination creates a powerful platform from which to accelerate growth and deliver on our purpose of getting even more people, more active, more often," said Humphrey Cobbold, CEO of PureGym.

"The acquisition of Fitness World is a transformational deal for PureGym and will support our long-held ambition to become a leading international gym and fitness operator.

"Fitness World is a business we know well and have long admired. The team there have done an outstanding job in building unparalleled leadership in the highly attractive Danish market with exciting growth positions in Switzerland and Poland.

"My management team and I are genuinely excited to welcome Steen and all his colleagues in Denmark, Switzerland and Poland to our ‘fitness family’. We firmly believe that there is a great future ahead for all of us.”

Steen Albrechtslund, CEO of Fitness World, added: “PureGym's decision to invest in Fitness World is testament to the business we have built, which is the overwhelming market leader in Denmark and a growing player in Switzerland and Poland.

"Like PureGym, we are passionate about making fitness more affordable and accessible. We believe that the combined business will create an even more impactful business, enabling us to take our attractive proposition to more people across Europe."

The transaction is expected to be completed in early 2020 subject to standard completion conditions.

PureGym is set to become the second largest fitness operator in Europe, after revealing plans to acquire Danish chain Fitness World.
HAF,FIT,IND,PTS
imagesX/THUMB343985_176470_798481.jpg
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
HCM Magazine
Editor's letter
Some supermarket operators transact with energy suppliers, turning off freezers for short periods in exchange for rebates
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Flooring
Time for a flooring upgrade? Experts share their latest insights to inspire flooring projects of all types
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
HCM magazine
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
HCM magazine
Despite industry challenges, there’s a fresh air of positivity
HCM magazine
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Mindbody, Inc
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Magicline GmbH
or over 30 years, Magicline has been driving the digitalization of the fitness industry with ...
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

PureGym to acquire European operator Fitness World

Like PureGym, we are passionate about making fitness more affordable and accessible
– Steen Albrechtslund
Credit: Fitness World

PureGym is set to become the second largest fitness operator in Europe, after revealing plans to acquire Danish chain Fitness World.

Fitness World is the largest fitness provider in Denmark and also has operations in Switzerland and Poland.

Founded in 2005, it has grown to become one of Europe’s leading value-based fitness providers, with more than 230 gyms and around 600,000 members. It has increased its market share of the European low-cost market both organically and through the acquisition of Condizione in Poland in 2015 and then Basefit in Switzerland in 2018.

In addition to its international estate of gyms, Fitness World also has its own sports nutrition brand, Functional Nutrition, and a bespoke member fitness app.

In 2018 Fitness World had revenues of £175m and EBITDA of £38m.

The deal will give PureGym significant scale in continental Europe and rapidly accelerate its international expansion, which includes plans for trial sites in the US.

PureGym has opened more than 70 sites since being acquired by funds controlled by Leonard Green & Partners (LGP) in 2017 and currently has 263 sites in the UK.

The combined PureGym/Fitness World group will be trading from more than 500 sites – second only in size to Basic Fit in the European market.

“This transaction brings together two well matched, successful market-leading businesses and the combination creates a powerful platform from which to accelerate growth and deliver on our purpose of getting even more people, more active, more often," said Humphrey Cobbold, CEO of PureGym.

"The acquisition of Fitness World is a transformational deal for PureGym and will support our long-held ambition to become a leading international gym and fitness operator.

"Fitness World is a business we know well and have long admired. The team there have done an outstanding job in building unparalleled leadership in the highly attractive Danish market with exciting growth positions in Switzerland and Poland.

"My management team and I are genuinely excited to welcome Steen and all his colleagues in Denmark, Switzerland and Poland to our ‘fitness family’. We firmly believe that there is a great future ahead for all of us.”

Steen Albrechtslund, CEO of Fitness World, added: “PureGym's decision to invest in Fitness World is testament to the business we have built, which is the overwhelming market leader in Denmark and a growing player in Switzerland and Poland.

"Like PureGym, we are passionate about making fitness more affordable and accessible. We believe that the combined business will create an even more impactful business, enabling us to take our attractive proposition to more people across Europe."

The transaction is expected to be completed in early 2020 subject to standard completion conditions.

PureGym is set to become the second largest fitness operator in Europe, after revealing plans to acquire Danish chain Fitness World.
HAF,FIT,IND,PTS
imagesX/THUMB343985_176470_798481.jpg

News

The best in the business from across the physical activity sector were honoured last night
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head
HCM understands researchers are moving closer to creating a pill to mimic some of the
Establishing new data and insight services and strengthening relationships with both government and the NHS
More than one in five (27 per cent) Americans belonged to a health club or
Ultimate Performance (UP) – the private gym chain and PT business – has opened a
Crown Sports Lockers
Crown Sports Lockers
It’s a known fact that gamification is an effective method to make everyday activities and
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June
A new report by Deloitte, outlining the social and economic value of the global health
Barry’s has entered the world of retail, opening a studio in the new Flannels flagship
The London 2012 Olympic legacy investment designed to improve physical education at primary schools has
A special task force has been established to boost physical activity opportunities for people with
Les Mills
Les Mills
It’s now just days to go until your leading trade show for the fitness, physical
F45 will be launching its first studio in a hotel in Q3 2022, following a
Premier Global NASM, which is owned by US-based Ascend Learning, has announced it's winding up
David Lloyd has introduced a small-group training programme called Delta to the range of classes
Post-operative heart surgery patients could begin their road to fitness recovery much earlier than previously
Mike Farrar has been announced as the new chair at UK Active. His tenure will
Oliver Lee OBE will be taking the position of CEO at Places Leisure from July.
Innovatise UK Ltd
Innovatise UK Ltd
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the
Basic-Fit has opened its 600th club in France in Sablé-sur-Sarthe, in the Pays de la
According to The World Health Organization's recently-released research study, WHO European Regional Obesity Report 2022,
Fitness On Demand
Fitness On Demand
1 - 20 of 12,238
HCM Magazine
Editor's letter
Some supermarket operators transact with energy suppliers, turning off freezers for short periods in exchange for rebates
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Flooring
Time for a flooring upgrade? Experts share their latest insights to inspire flooring projects of all types
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
HCM magazine
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
HCM magazine
Despite industry challenges, there’s a fresh air of positivity
HCM magazine
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM magazine
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM magazine
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM magazine
HCM People

Jeremy McCarthy

Group director of spa, Mandarin Oriental
HCM magazine
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
HCM magazine
We were one of the first operators to use a cloud-based data lake – Snowflake – that now underpins the rollout of our Business Intelligence work
HCM magazine
7 in 10 girls actively avoid activity during their period. This can lead to long-term absences and habits that are difficult to reverse
HCM magazine
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Mindbody, Inc
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Magicline GmbH
or over 30 years, Magicline has been driving the digitalization of the fitness industry with ...
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Servicesport UK Limited
Servicesport UK Limited
Partner sites