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Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

ukactive: A new age

The 2017 ukactive Flame Awards and conference brought key industry players together. CEO Steven Ward shares the event’s main take-home messages

By Steven Ward, ukactive | Published in Health Club Management 2017 issue 8
The industry must create a world class workforce / SHUTTERSTOCK.COM
The industry must create a world class workforce / SHUTTERSTOCK.COM
Where once we competed with the local leisure centre, today we must contend with start-ups scattered across the globe

For a sector that has so much to reflect on given its sizeable growth in the past decade, perhaps the most pleasing aspect of the 2017 Flame Awards and Conference was the unanimous focus on the future.

Thanks largely to the 800 sector leaders who were in the room, we’ve created a thriving industry that has gone from a niche lifestyle sector to a £7.7bn behemoth acknowledged by the government as being integral to the future health of our nation and economy.

We’re seeing a global confluence of technology, health, fashion, music and social media around physical activity, presenting unprecedented opportunities for growth.

But this is far from a fait accompli. There remain key challenges that we must all overcome if we’re to truly turn the tide of inactivity, and there were several key learnings from Flame on areas in which we must move forward at greater pace:

Tear up the rulebook
Huge opportunities are within our reach, but the ability to seize them will require new ways of thinking. We have to adopt an open mindset, embrace new ideas and be dedicated to disruption if we are to really thrive and flourish in a fast-changing market.

Embracing big data
Meaningful data – once our biggest weakness – is fast becoming one of our biggest strengths. Sharing of data and insight is the bedrock of a successful mature industry and an area where greater commitment will reap even greater rewards. Innovations like the DataHub offer us greater insight than ever, meaning we can mine data from more than 250 million customer visits to identify the trends and behaviours shaping our sector.

A wiser workforce
To make the most of these opportunities, we need to stimulate a world-class workforce of forward-thinking individuals. As a result, we’re developing a stream of new learning and development programmes hand-in-hand with CIMSPA for all levels of staff to nurture the very best talent, informed by the insights we’ve gained from the Future Leaders programme. Ignite was the start of this, but we’re greatly accelerating these opportunities, with more announcements to come shortly.

Thinking global
The rules of engagement in our sector have been flipped on their head. Where once we competed with the local leisure centre, today we must contend with start-ups that are scattered across the globe.

We are now playing an international game and we can only win by adjusting accordingly. That means looking abroad for inspiration and innovation, but also being ambitious and migrating what we do onto the world stage.

Be bolder
Our sector’s future will be determined by how bold we are willing to be in our thinking. Imagine aggregating current exercise referral systems into one comprehensive national therapy service – a true preventative frontline for the NHS – treating over 500,000 patients with physical activity. Imagine a global ActiveLab network of physical activity innovators attracting billions in private investment back into our sector. Imagine taking our vital place as the backbone of Sport England’s national strategy for an Active Nation.

These are things we can and must do. With an open mindset, collaborative working and a healthy dose of ambition, these are things we will do.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/813193_548646.jpg
ukactive CEO Steven Ward looks at the take-home messages from the 2017 Flame Awards and Conference
Steven Ward, CEO, ukactive,Flame Awards, data,
HCM magazine
HCM People

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Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
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Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
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People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
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A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
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The UK government should encourage – and make it easier – for doctors and other ...
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Sport Alliance GmbH
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
On demand
Fitness On Demand: On demand
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

ukactive: A new age

The 2017 ukactive Flame Awards and conference brought key industry players together. CEO Steven Ward shares the event’s main take-home messages

By Steven Ward, ukactive | Published in Health Club Management 2017 issue 8
The industry must create a world class workforce / SHUTTERSTOCK.COM
The industry must create a world class workforce / SHUTTERSTOCK.COM
Where once we competed with the local leisure centre, today we must contend with start-ups scattered across the globe

For a sector that has so much to reflect on given its sizeable growth in the past decade, perhaps the most pleasing aspect of the 2017 Flame Awards and Conference was the unanimous focus on the future.

Thanks largely to the 800 sector leaders who were in the room, we’ve created a thriving industry that has gone from a niche lifestyle sector to a £7.7bn behemoth acknowledged by the government as being integral to the future health of our nation and economy.

We’re seeing a global confluence of technology, health, fashion, music and social media around physical activity, presenting unprecedented opportunities for growth.

But this is far from a fait accompli. There remain key challenges that we must all overcome if we’re to truly turn the tide of inactivity, and there were several key learnings from Flame on areas in which we must move forward at greater pace:

Tear up the rulebook
Huge opportunities are within our reach, but the ability to seize them will require new ways of thinking. We have to adopt an open mindset, embrace new ideas and be dedicated to disruption if we are to really thrive and flourish in a fast-changing market.

Embracing big data
Meaningful data – once our biggest weakness – is fast becoming one of our biggest strengths. Sharing of data and insight is the bedrock of a successful mature industry and an area where greater commitment will reap even greater rewards. Innovations like the DataHub offer us greater insight than ever, meaning we can mine data from more than 250 million customer visits to identify the trends and behaviours shaping our sector.

A wiser workforce
To make the most of these opportunities, we need to stimulate a world-class workforce of forward-thinking individuals. As a result, we’re developing a stream of new learning and development programmes hand-in-hand with CIMSPA for all levels of staff to nurture the very best talent, informed by the insights we’ve gained from the Future Leaders programme. Ignite was the start of this, but we’re greatly accelerating these opportunities, with more announcements to come shortly.

Thinking global
The rules of engagement in our sector have been flipped on their head. Where once we competed with the local leisure centre, today we must contend with start-ups that are scattered across the globe.

We are now playing an international game and we can only win by adjusting accordingly. That means looking abroad for inspiration and innovation, but also being ambitious and migrating what we do onto the world stage.

Be bolder
Our sector’s future will be determined by how bold we are willing to be in our thinking. Imagine aggregating current exercise referral systems into one comprehensive national therapy service – a true preventative frontline for the NHS – treating over 500,000 patients with physical activity. Imagine a global ActiveLab network of physical activity innovators attracting billions in private investment back into our sector. Imagine taking our vital place as the backbone of Sport England’s national strategy for an Active Nation.

These are things we can and must do. With an open mindset, collaborative working and a healthy dose of ambition, these are things we will do.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/813193_548646.jpg
ukactive CEO Steven Ward looks at the take-home messages from the 2017 Flame Awards and Conference
Steven Ward, CEO, ukactive,Flame Awards, data,
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
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4 Global – a partner in the Moving Communities initiative – has completed an initial public ...
Latest News
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a ...
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Sport Alliance GmbH
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
On demand
Fitness On Demand: On demand
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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