MyZone
MyZone
MyZone
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Tech: Virtual worlds

Things are moving fast in the world of virtual. HCM checks in for an update

Published in Health Club Management 2019 issue 5
Rachel Young
Head of training and education
Supplier: Escape Fitness
Product: MARS
Rachel Young

Escape just launched MARS (short for Multi-Activity Resource Station), which gives touchscreen access to a library of exercise videos and pre-loaded workouts for people of any ability and demographic.

MARS gives basic instruction on every Escape product, as they launch, along with a range of workout options, so even if there’s no one available to help, gym-goers will have the inspiration and guidance to safely and effectively do their workout.

It instructs on a range of equipment, including balls, bags, barbells and dumbbells, as well as aerobics, strength, upper, lower and full body activity.

The MARS screen features workout inspiration and exercise options. Gym-goers can get started immediately, with clear instructions and on-screen video.

"Escape has launched into the virtual market with MARS – Multi-Activity Resource Station – which gives instruction on how to work out with every Escape product"

Gyms just need a power socket and the internet to offer MARS. The system is also suitable for unsupervised gyms, enabling them to stay up-to-date with the latest functional training offerings.

There are three options: MARS Rack Pack consists of a Rack5, stocked with Escape equipment with the MARS screen as the centrepiece; MARS on a Frame can be mounted on any Octagon frame leg with a separate bracket 1.5m from the floor, so it’s easily visible and; Mars on the Wall is available with a wall bracket to create a consistent branded look with Escape’s equipment.

Why should health and fitness operators choose your service?
MARS bridges the gap between education and exercise, provides ROI for both operator and members and is ideal for everyone from members who don’t know how to use functional equipment to experienced trainers learning about the newest Escape products.

The system reduces the confusion that can prohibit people from joining gyms – the ‘intimidation barriers’ that Paul Bedford talks about in our Escape Your Limits podcast.

It also helps members exercise safely, getting the most benefit and reducing the chance of injury. Navigation is easy, so anyone can use it.

MARS bridges the gap between education and exercise
Jen Zygmunt
VP sales and marketing
Supplier: Wellbeats
Product: Running and Recovery channels
Jen Zygmunt

Wellbeats continues to add new content, for example, we’re launching a new running channel featuring Olympian Carrie Tollefson, and a Recovery channel that focuses on stretching, which is an important, but often overlooked element of fitness for many people.

In December, we launched a consumer app that is available in the Apple App Store and in late 2018, we also introduced our platform to the employer market for use in workplace wellbeing initiatives.

What are the biggest trends in virtual fitness?
The ability to access different types and levels of fitness at any time, from any location continues to be a dominant trend. This market is projected to reach US$2.6bn by 2022.

In addition, as our knowledge of behaviour change increases, there’s more of a demand for “Fitness that fits.” This is what we strive for with our programming – to meet people at all ages and stages of life with fitness that allows them to be active anywhere, doing things that interest them.

"The ability to access different types and levels of fitness at any time, from any location continues to be a dominant trend. This market is projected to reach US$2.6bn by 2022"

Why should operators choose you?
Wellbeats makes it easier for health and fitness clubs to extend the member experience and to keep people engaged well beyond the four walls of their club.

In 2018 Wellbeats launched a consumer app, and entered the workplace wellbeing arena

By integrating with the Wellbeats virtual fitness platform in a variety of ways, operators can create membership continuity and free up staff to focus on acquisition and retention.

Wellbeats content is also a perfect complement to group exercise programmes and is a cost-effective way for clubs to expand their class offerings.

Clubs can pay a licensing fee to offer Wellbeats content in the club via a per-site subscription fee and charge a per-member, per-month fee to offer the Wellbeats app to their members.

Wellbeats content is an ideal complement to group exercise programmes
Wendy Coulson
CEO UK & Ireland
Supplier: Les Mills
Product: Les Mills Virtual
Wendy Coulson

Les Mills Virtual allows clubs to offer convenient, accessible workouts for time poor members and exercise newbies at off-peak times. Our research shows that three in five members are influenced to join a club based on the number of exercise classes available. This is where virtual really shines, allowing clubs to maximise studio space and provide high-quality service throughout the day.

Timetables with both virtual and live classes ensure members can find a class that suits their schedule. Research shows there's a 12 per cent average increase in attendance at live classes when virtual is available and 75 per cent of virtual users also attend live classes.

We suspect that this is because virtual helps people overcome the initial intimidation they feel by being new in an exercise class. Having the option to attend virtual classes has a positive impact on the number of times people work out each week and how long they stay as club members.

What are the biggest trends in virtual fitness?
As technology evolves, and more virtual features become available, members' expectations increase. To answer this demand, we've developed an immersive cycling experience called The Trip, which combines a 40-minute multi-peak cycling workout with a journey through digitally-created worlds, inspired by cinema, live concert experiences and interactive gaming.

"Research shows there's a 12 per cent average increase in attendance at live classes when virtual is available and 75 per cent of virtual users also attend live classes"

Clubs have the option to run The Trip as a virtual class with a voiceover, as well as a live class with an instructor. It's been shown that immersive experiences like this increase satisfaction and decrease the rate of perceived exertion for new exercisers, meaning they find the intensity of exercise more sustainable and easier – even if it isn't.

Why should operators choose you?
Empty studios are a drain on ROI, especially for cycle studios. The average studio is idle for 50-80 per cent of the day and can mean up to £120,000 per year in lost revenue.

Virtual helps maximise studio assets and lighten the load on peak periods. Considering 40 per cent of people say they'll join a club when virtual is on offer, it can make an immediate impact.

Les Mills Virtual builds on the fresh music, scientifically proven workouts and trained instructors that make our live classes so widely loved.

Virtual can offer a greater range of workout options throughout the day
David Packman
Marketing director
Supplier: Wexer
Product: Wexer Web Player
David Packman

The Wexer Web Player allows clubs to create a club-quality, 24/7 group exercise experience, from club to home, giving members access to on-demand virtual classes when they can’t make it to their club.

All they need is a log-in and an internet-enabled device and the password-protected web portal allows them to stream their choice of workout from Wexer’s library of 500 pre-recorded virtual group exercise classes. There are also workouts in multiple languages.

Wexer’s library offers 500 pre-recorded group classes

For members, the Wexer Web Player offers an online experience that mirrors the quality of programming they expect from their health club. It also provides another source of workout inspiration for those training on their own in the club. For non-members, it’s a chance to test-drive a club via a quality-guaranteed online product – a first step towards full membership.

"The new Wexer Web Player offers members a 24/7 online experience that mirrors the quality of programming they expect from their health club"

What are the biggest trends in virtual?
With so much competition, it can be very hard for health club operators to ‘own’ a member’s entire fitness journey, from in-club to at-home and elsewhere. Yet that ownership is important to maintaining their loyalty.

Operators must recognise that fitness has moved beyond just bricks and mortar. Members enjoy the in-person gym experience, but they also want elements of that experience and expertise to be available to them outside the club too.

Wexer’s library offers 500 pre-recorded group classes
http://www.leisureopportunities.com/images/imagesX/HCM2019_5virtual.jpg
There are no limits to where virtual can take the health and fitness industry. We take a look at the latest directions...
People
Human beings were designed to run, jump, lift and carry things. Unfortunately, society has evolved in a way that promotes a sedentary lifestyle, which is creating massive physical, emotional and mental dysfunction on a global scale
People
HCM people

Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
feature
‘TRX® for Yoga’ education fuses suspension training and yoga, says Julian Woolley
Features
Supplier showcase
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
Features
Social responsibility
A year after the launch of its first outdoor gym made from melted down, confiscated knives, Steel Warriors has won the support of the Co-op, which has pledged to fund the roll-out of a further 20 calisthenics gyms, as Kath Hudson reports
Features
feature
EMS training is having a major impact on the studio and gym market and being used by athletes, celebrities and also for rehabilitation. We talk to a select group of studio owners to hear how they’re maximising the versatility of this type of training
Features
India
Partnering with established local chain, Talwalkars, David Lloyd Leisure is set to take its luxury, family-oriented clubs to India, with the first location opening in Pune this summer. Steph Eaves spoke to Bruce Gardner and Prashant Talwalkar to find out more
Features
Body scanning
Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
Features
Latest News
Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up ...
Latest News
Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new ...
Latest News
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
Latest News
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
Latest News
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across ...
Latest News
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand ...
Latest News
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
Latest News
Thousands of people at risk of Type 2 diabetes will be given digital support – ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Member access schemes
Move GB: Member access schemes
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
Deloitte UK: Professional services
Exercise equipment
Eleiko Sport AB: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

features

Tech: Virtual worlds

Things are moving fast in the world of virtual. HCM checks in for an update

Published in Health Club Management 2019 issue 5
Rachel Young
Head of training and education
Supplier: Escape Fitness
Product: MARS
Rachel Young

Escape just launched MARS (short for Multi-Activity Resource Station), which gives touchscreen access to a library of exercise videos and pre-loaded workouts for people of any ability and demographic.

MARS gives basic instruction on every Escape product, as they launch, along with a range of workout options, so even if there’s no one available to help, gym-goers will have the inspiration and guidance to safely and effectively do their workout.

It instructs on a range of equipment, including balls, bags, barbells and dumbbells, as well as aerobics, strength, upper, lower and full body activity.

The MARS screen features workout inspiration and exercise options. Gym-goers can get started immediately, with clear instructions and on-screen video.

"Escape has launched into the virtual market with MARS – Multi-Activity Resource Station – which gives instruction on how to work out with every Escape product"

Gyms just need a power socket and the internet to offer MARS. The system is also suitable for unsupervised gyms, enabling them to stay up-to-date with the latest functional training offerings.

There are three options: MARS Rack Pack consists of a Rack5, stocked with Escape equipment with the MARS screen as the centrepiece; MARS on a Frame can be mounted on any Octagon frame leg with a separate bracket 1.5m from the floor, so it’s easily visible and; Mars on the Wall is available with a wall bracket to create a consistent branded look with Escape’s equipment.

Why should health and fitness operators choose your service?
MARS bridges the gap between education and exercise, provides ROI for both operator and members and is ideal for everyone from members who don’t know how to use functional equipment to experienced trainers learning about the newest Escape products.

The system reduces the confusion that can prohibit people from joining gyms – the ‘intimidation barriers’ that Paul Bedford talks about in our Escape Your Limits podcast.

It also helps members exercise safely, getting the most benefit and reducing the chance of injury. Navigation is easy, so anyone can use it.

MARS bridges the gap between education and exercise
Jen Zygmunt
VP sales and marketing
Supplier: Wellbeats
Product: Running and Recovery channels
Jen Zygmunt

Wellbeats continues to add new content, for example, we’re launching a new running channel featuring Olympian Carrie Tollefson, and a Recovery channel that focuses on stretching, which is an important, but often overlooked element of fitness for many people.

In December, we launched a consumer app that is available in the Apple App Store and in late 2018, we also introduced our platform to the employer market for use in workplace wellbeing initiatives.

What are the biggest trends in virtual fitness?
The ability to access different types and levels of fitness at any time, from any location continues to be a dominant trend. This market is projected to reach US$2.6bn by 2022.

In addition, as our knowledge of behaviour change increases, there’s more of a demand for “Fitness that fits.” This is what we strive for with our programming – to meet people at all ages and stages of life with fitness that allows them to be active anywhere, doing things that interest them.

"The ability to access different types and levels of fitness at any time, from any location continues to be a dominant trend. This market is projected to reach US$2.6bn by 2022"

Why should operators choose you?
Wellbeats makes it easier for health and fitness clubs to extend the member experience and to keep people engaged well beyond the four walls of their club.

In 2018 Wellbeats launched a consumer app, and entered the workplace wellbeing arena

By integrating with the Wellbeats virtual fitness platform in a variety of ways, operators can create membership continuity and free up staff to focus on acquisition and retention.

Wellbeats content is also a perfect complement to group exercise programmes and is a cost-effective way for clubs to expand their class offerings.

Clubs can pay a licensing fee to offer Wellbeats content in the club via a per-site subscription fee and charge a per-member, per-month fee to offer the Wellbeats app to their members.

Wellbeats content is an ideal complement to group exercise programmes
Wendy Coulson
CEO UK & Ireland
Supplier: Les Mills
Product: Les Mills Virtual
Wendy Coulson

Les Mills Virtual allows clubs to offer convenient, accessible workouts for time poor members and exercise newbies at off-peak times. Our research shows that three in five members are influenced to join a club based on the number of exercise classes available. This is where virtual really shines, allowing clubs to maximise studio space and provide high-quality service throughout the day.

Timetables with both virtual and live classes ensure members can find a class that suits their schedule. Research shows there's a 12 per cent average increase in attendance at live classes when virtual is available and 75 per cent of virtual users also attend live classes.

We suspect that this is because virtual helps people overcome the initial intimidation they feel by being new in an exercise class. Having the option to attend virtual classes has a positive impact on the number of times people work out each week and how long they stay as club members.

What are the biggest trends in virtual fitness?
As technology evolves, and more virtual features become available, members' expectations increase. To answer this demand, we've developed an immersive cycling experience called The Trip, which combines a 40-minute multi-peak cycling workout with a journey through digitally-created worlds, inspired by cinema, live concert experiences and interactive gaming.

"Research shows there's a 12 per cent average increase in attendance at live classes when virtual is available and 75 per cent of virtual users also attend live classes"

Clubs have the option to run The Trip as a virtual class with a voiceover, as well as a live class with an instructor. It's been shown that immersive experiences like this increase satisfaction and decrease the rate of perceived exertion for new exercisers, meaning they find the intensity of exercise more sustainable and easier – even if it isn't.

Why should operators choose you?
Empty studios are a drain on ROI, especially for cycle studios. The average studio is idle for 50-80 per cent of the day and can mean up to £120,000 per year in lost revenue.

Virtual helps maximise studio assets and lighten the load on peak periods. Considering 40 per cent of people say they'll join a club when virtual is on offer, it can make an immediate impact.

Les Mills Virtual builds on the fresh music, scientifically proven workouts and trained instructors that make our live classes so widely loved.

Virtual can offer a greater range of workout options throughout the day
David Packman
Marketing director
Supplier: Wexer
Product: Wexer Web Player
David Packman

The Wexer Web Player allows clubs to create a club-quality, 24/7 group exercise experience, from club to home, giving members access to on-demand virtual classes when they can’t make it to their club.

All they need is a log-in and an internet-enabled device and the password-protected web portal allows them to stream their choice of workout from Wexer’s library of 500 pre-recorded virtual group exercise classes. There are also workouts in multiple languages.

Wexer’s library offers 500 pre-recorded group classes

For members, the Wexer Web Player offers an online experience that mirrors the quality of programming they expect from their health club. It also provides another source of workout inspiration for those training on their own in the club. For non-members, it’s a chance to test-drive a club via a quality-guaranteed online product – a first step towards full membership.

"The new Wexer Web Player offers members a 24/7 online experience that mirrors the quality of programming they expect from their health club"

What are the biggest trends in virtual?
With so much competition, it can be very hard for health club operators to ‘own’ a member’s entire fitness journey, from in-club to at-home and elsewhere. Yet that ownership is important to maintaining their loyalty.

Operators must recognise that fitness has moved beyond just bricks and mortar. Members enjoy the in-person gym experience, but they also want elements of that experience and expertise to be available to them outside the club too.

Wexer’s library offers 500 pre-recorded group classes
http://www.leisureopportunities.com/images/imagesX/HCM2019_5virtual.jpg
There are no limits to where virtual can take the health and fitness industry. We take a look at the latest directions...
Latest News
Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up ...
Latest News
Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new ...
Latest News
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
Latest News
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
Latest News
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across ...
Latest News
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand ...
Latest News
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
Latest News
Thousands of people at risk of Type 2 diabetes will be given digital support – ...
Latest News
New research has provided a possible explanation for the perceived decrease in endurance musculature as ...
Latest News
Ten Health and Fitness has opened its ninth studio in an office building in central ...
Latest News
German wellness operator Lanserhof has opened its first UK location at the historic Arts Club ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Member access schemes
Move GB: Member access schemes
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
Deloitte UK: Professional services
Exercise equipment
Eleiko Sport AB: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
Search news, features & products:
Find a supplier:
MyZone
MyZone