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Supplier showcase: Matrix Fitness: Radical transformation
Matrix Fitness has transformed Salt Ayre leisure centre and boosted membership with a radical refurbishment
Salt Ayre Leisure Centre, run by Lancaster City Council, underwent a full refurbishment, delivering two brand new training areas for members – a gym and a training zone.
Both have been equipped with a full suite of the latest Matrix Fitness equipment, making Salt Ayre a flagship site showcasing the very best of what Matrix Fitness has to offer.
On the decision behind the refurbishment, Rachel Williams, general manager of Salt Ayre Leisure Centre, explains: “We had a rapidly-growing membership base and more ambitious income targets to meet, so to accommodate this, we needed to provide a state-of-the-art offering.
“Since the refurbishment, our member engagement has dramatically increased and our membership numbers have rocketed by 200 (net gain) since re-opening.”
The installation included the new Matrix Fitness Performance and Endurance Cardio range with touch-screen consoles, items from the Versa Strength range, the Magnum Dual Mega Rack equipped with functional training accessories and the pioneering Glute Trainer.
The refurbishment also included a Connexus Perimeter rack, which optimises underutilised wall space. Using this equipment, the team has introduced the Matrix Fitness MX4 and MX4 Active group training programming into its class schedule.
New cycle studio
Also new is an impressive 3D cycle studio housing the Matrix Fitness CXC Indoor Cycles which give the feel of a real outdoor ride.
“The Matrix Fitness equipment fits perfectly with the vision we had for the engaging training space we wanted to create.” gym manager, Kyle Lewis, adds. “It adds a whole new dimension to both our aesthetic and the offering.
“The support we received from the Matrix team has been second to none. They went above and beyond to advise on equipment, branding, layout and programming. They also provided additional behind-the-scenes staff training to upskill our team.”
The installation of the Matrix Fitness equipment, with considered layout and design to maximise the space, has enabled the centre to increase its training stations and exercise options for members, providing a more inclusive and impressive training zone.
More: www.matrixfitness.co.uk
"Member engagement has dramatically increased and membership has rocketed " – Rachel Williams, Salt Ayre Leisure Centre
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