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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Fisikal – Added value

Third Space members embrace new digital app, viewing 75,000 workouts in just three months

Published in Health Club Management 2021 issue 1
Fisikal’s app for Third Space’s offers access to more than 100 workouts
Fisikal’s app for Third Space’s offers access to more than 100 workouts

In 2020, while the UK was still locked down, Third Space launched an app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“Since the on-demand platform went live in March 2020, we’ve recorded 65,000 views, with a further 10,000 views of our live streamed classes.”

Explains Richard Carroll, senior brand manager at Third Space. “While digital provision was in the planning long before COVID-19, the imposed closure of our facilities fast-tracked the launch, providing our community with a means of maintaining a connection to our services and support, despite physical restrictions. I’m pleased to say, Fisikal was able to respond to our new, critical timeline and worked tirelessly to get the app up and running.”

“When restrictions eased, the app continued to serve as a vital service, not only providing added-value to members who returned to our clubs to train but also to members who were ‘on freeze’.

Despite the mounting evidence that gyms are safe, not everyone was ready to return. We maintained a connection to ‘frozen’ members through the provision of our digital workout programme. Access was free, enabling members to remain a part of our community until they were able to return to the gym.”

Third Space commission
Third Space commissioned Fisikal to develop the fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access.

In addition to class content and bookings, the app enables the scheduling of and payment for PT, with access to 350 exercise demos and 100 workouts.

Carroll continues: “Digitalising our bookings has not only enhanced the experience for our members, it has also provided better user flow analytics, giving clarity on member habits and behaviours, enabling us to make programming and operational adjustments to better align to needs. This has resulted in evidence-based decisions which have had a profoundly positive commercial effect.

“This new app enables us to understand the habits and behaviours of members better, removes geographical barriers and enables us to extend our luxury brand influence into the lives of members wherever they happen to be in the world.

This is not the end. In our next development phase, we intend to refresh the front end design and work with Fisikal to create an in-app two-way communications channel. Our ambition is to provide members with an intuitive, single access point for all information, coaching and training support. We’ll continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

Rob Lander, Fisikal CEO comments: “Having recognised the importance of a digital provision, the Third Space team were primed for the rapid digitalisation turnaround we delivered.

“Now, months on, the app continues to deliver vital exercise content to members, a means of connectivity with the club and feedback for the Third Space team to analyse what members are enjoying most. We look forward to working with Third Space on the next phase of its digital innovation journey.”

“Digitalising our PT and class bookings has resulted in evidence-based decisions which have had a profoundly positive commercial effect” – Richard Carroll, Third Space

“The app delivers vital exercise content to members – a means of connectivity with the club and feedback for the Third Space team” – Rob Lander, Fisikal

https://www.leisureopportunities.co.uk/images/2021/639066_590271.jpg
Third Space has been working with tech specialist, Fisikal, to build out its digital offering for members
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features

Supplier showcase: Fisikal – Added value

Third Space members embrace new digital app, viewing 75,000 workouts in just three months

Published in Health Club Management 2021 issue 1
Fisikal’s app for Third Space’s offers access to more than 100 workouts
Fisikal’s app for Third Space’s offers access to more than 100 workouts

In 2020, while the UK was still locked down, Third Space launched an app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“Since the on-demand platform went live in March 2020, we’ve recorded 65,000 views, with a further 10,000 views of our live streamed classes.”

Explains Richard Carroll, senior brand manager at Third Space. “While digital provision was in the planning long before COVID-19, the imposed closure of our facilities fast-tracked the launch, providing our community with a means of maintaining a connection to our services and support, despite physical restrictions. I’m pleased to say, Fisikal was able to respond to our new, critical timeline and worked tirelessly to get the app up and running.”

“When restrictions eased, the app continued to serve as a vital service, not only providing added-value to members who returned to our clubs to train but also to members who were ‘on freeze’.

Despite the mounting evidence that gyms are safe, not everyone was ready to return. We maintained a connection to ‘frozen’ members through the provision of our digital workout programme. Access was free, enabling members to remain a part of our community until they were able to return to the gym.”

Third Space commission
Third Space commissioned Fisikal to develop the fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access.

In addition to class content and bookings, the app enables the scheduling of and payment for PT, with access to 350 exercise demos and 100 workouts.

Carroll continues: “Digitalising our bookings has not only enhanced the experience for our members, it has also provided better user flow analytics, giving clarity on member habits and behaviours, enabling us to make programming and operational adjustments to better align to needs. This has resulted in evidence-based decisions which have had a profoundly positive commercial effect.

“This new app enables us to understand the habits and behaviours of members better, removes geographical barriers and enables us to extend our luxury brand influence into the lives of members wherever they happen to be in the world.

This is not the end. In our next development phase, we intend to refresh the front end design and work with Fisikal to create an in-app two-way communications channel. Our ambition is to provide members with an intuitive, single access point for all information, coaching and training support. We’ll continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

Rob Lander, Fisikal CEO comments: “Having recognised the importance of a digital provision, the Third Space team were primed for the rapid digitalisation turnaround we delivered.

“Now, months on, the app continues to deliver vital exercise content to members, a means of connectivity with the club and feedback for the Third Space team to analyse what members are enjoying most. We look forward to working with Third Space on the next phase of its digital innovation journey.”

“Digitalising our PT and class bookings has resulted in evidence-based decisions which have had a profoundly positive commercial effect” – Richard Carroll, Third Space

“The app delivers vital exercise content to members – a means of connectivity with the club and feedback for the Third Space team” – Rob Lander, Fisikal

https://www.leisureopportunities.co.uk/images/2021/639066_590271.jpg
Third Space has been working with tech specialist, Fisikal, to build out its digital offering for members
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
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PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
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Featured supplier news
Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
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Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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