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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Published in Health Club Management 2021 issue 1
The River Bourne club is creating online sessions for different demographics
The River Bourne club is creating online sessions for different demographics

The Health Club Collection, a group of boutique health clubs operating in and around London since the early 1990s, has collaborated with Venueserve Fitness to develop its live streamed and pre-recorded online content to fulfil its long-term strategy of delivering clubs without walls.

The Health Club Collection includes the Bankside Fit Hub, the River Bourne Club and Rize. Each club has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.

Heidi Blackburn, operations director at The Health Club Collection says: “We introduced the online platform as a way to connect with our members during lockdown. However, we always had the belief that online wellness was something we wanted to provide; it was inevitable for the leisure sector.

Fast to market
“The pandemic simply sped up our implementation of this strategy. We needed to be fast to market with our virtual offer, and the content had to be authentic, meaningful and ensure our instructors had online security built in. We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire.”

The Health Club Collection’s River Bourne Club in Chertsey has a suburban demographic, and is now creating bespoke training schedules for some of its niche markets, as Blackburn explains: “We have a lot of members who are retired. We can provide comprehensive, bespoke training plans for this group online; something that’s costly in person. For our prime-time customers aged 65+, our inspirational instructor Dee, who is 70 years old herself, has created some fantastic lower impact, age-specific sessions.

Creating content
“At first we wondered if this age group would engage with the online technology, and we filmed some short ‘How to’ instructional videos, but they’ve tuned-in and turned up. Now we’re creating more content for other demographics, including post and pre-natal.

“The fantastic thing about virtual wellness is we can provide a vast range of content cost-effectively. We’re also considering online teenage/youth sessions, prehab and rehab sessions, weight loss with nutrition programmes and long-Covid recovery support.”

The platform creates an opportunity to grow the business, according to the Health Club Collection’s group sales and marketing manager, Ian Hassett, who says: “Virtual provision naturally creates flexibility and extends our membership offer. As the Venueserve Fitness platform is white-label, we can customise it to look and feel like our own brands, so our customers feel connected to our clubs.

Customer engagement
“Brand loyalty is important for customer retention. Members can use the online platforms should they be working from home, away with business, on holiday or too busy to get to the club itself. The reports created by the platform show both pre-recorded and live streamed sessions are popular. What we’ve learned is that choice and convenience is important to customers.”

“We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire” – Heidi Blackburn, The Health Club Collection

https://www.leisureopportunities.co.uk/images/2021/79539_840502.jpg
The Health Club Collection on its collaboration with Venueserve Fitness
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Click on a catalogue to view it online
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Diary dates
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Locations worldwide,
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28-29 Sep 2021
ExCeL London, London, United Kingdom
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04-07 Nov 2021
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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features

Supplier showcase: Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Published in Health Club Management 2021 issue 1
The River Bourne club is creating online sessions for different demographics
The River Bourne club is creating online sessions for different demographics

The Health Club Collection, a group of boutique health clubs operating in and around London since the early 1990s, has collaborated with Venueserve Fitness to develop its live streamed and pre-recorded online content to fulfil its long-term strategy of delivering clubs without walls.

The Health Club Collection includes the Bankside Fit Hub, the River Bourne Club and Rize. Each club has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.

Heidi Blackburn, operations director at The Health Club Collection says: “We introduced the online platform as a way to connect with our members during lockdown. However, we always had the belief that online wellness was something we wanted to provide; it was inevitable for the leisure sector.

Fast to market
“The pandemic simply sped up our implementation of this strategy. We needed to be fast to market with our virtual offer, and the content had to be authentic, meaningful and ensure our instructors had online security built in. We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire.”

The Health Club Collection’s River Bourne Club in Chertsey has a suburban demographic, and is now creating bespoke training schedules for some of its niche markets, as Blackburn explains: “We have a lot of members who are retired. We can provide comprehensive, bespoke training plans for this group online; something that’s costly in person. For our prime-time customers aged 65+, our inspirational instructor Dee, who is 70 years old herself, has created some fantastic lower impact, age-specific sessions.

Creating content
“At first we wondered if this age group would engage with the online technology, and we filmed some short ‘How to’ instructional videos, but they’ve tuned-in and turned up. Now we’re creating more content for other demographics, including post and pre-natal.

“The fantastic thing about virtual wellness is we can provide a vast range of content cost-effectively. We’re also considering online teenage/youth sessions, prehab and rehab sessions, weight loss with nutrition programmes and long-Covid recovery support.”

The platform creates an opportunity to grow the business, according to the Health Club Collection’s group sales and marketing manager, Ian Hassett, who says: “Virtual provision naturally creates flexibility and extends our membership offer. As the Venueserve Fitness platform is white-label, we can customise it to look and feel like our own brands, so our customers feel connected to our clubs.

Customer engagement
“Brand loyalty is important for customer retention. Members can use the online platforms should they be working from home, away with business, on holiday or too busy to get to the club itself. The reports created by the platform show both pre-recorded and live streamed sessions are popular. What we’ve learned is that choice and convenience is important to customers.”

“We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire” – Heidi Blackburn, The Health Club Collection

https://www.leisureopportunities.co.uk/images/2021/79539_840502.jpg
The Health Club Collection on its collaboration with Venueserve Fitness
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
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Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
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Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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