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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Published in Health Club Management 2021 issue 1
The River Bourne club is creating online sessions for different demographics
The River Bourne club is creating online sessions for different demographics

The Health Club Collection, a group of boutique health clubs operating in and around London since the early 1990s, has collaborated with Venueserve Fitness to develop its live streamed and pre-recorded online content to fulfil its long-term strategy of delivering clubs without walls.

The Health Club Collection includes the Bankside Fit Hub, the River Bourne Club and Rize. Each club has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.

Heidi Blackburn, operations director at The Health Club Collection says: “We introduced the online platform as a way to connect with our members during lockdown. However, we always had the belief that online wellness was something we wanted to provide; it was inevitable for the leisure sector.

Fast to market
“The pandemic simply sped up our implementation of this strategy. We needed to be fast to market with our virtual offer, and the content had to be authentic, meaningful and ensure our instructors had online security built in. We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire.”

The Health Club Collection’s River Bourne Club in Chertsey has a suburban demographic, and is now creating bespoke training schedules for some of its niche markets, as Blackburn explains: “We have a lot of members who are retired. We can provide comprehensive, bespoke training plans for this group online; something that’s costly in person. For our prime-time customers aged 65+, our inspirational instructor Dee, who is 70 years old herself, has created some fantastic lower impact, age-specific sessions.

Creating content
“At first we wondered if this age group would engage with the online technology, and we filmed some short ‘How to’ instructional videos, but they’ve tuned-in and turned up. Now we’re creating more content for other demographics, including post and pre-natal.

“The fantastic thing about virtual wellness is we can provide a vast range of content cost-effectively. We’re also considering online teenage/youth sessions, prehab and rehab sessions, weight loss with nutrition programmes and long-Covid recovery support.”

The platform creates an opportunity to grow the business, according to the Health Club Collection’s group sales and marketing manager, Ian Hassett, who says: “Virtual provision naturally creates flexibility and extends our membership offer. As the Venueserve Fitness platform is white-label, we can customise it to look and feel like our own brands, so our customers feel connected to our clubs.

Customer engagement
“Brand loyalty is important for customer retention. Members can use the online platforms should they be working from home, away with business, on holiday or too busy to get to the club itself. The reports created by the platform show both pre-recorded and live streamed sessions are popular. What we’ve learned is that choice and convenience is important to customers.”

“We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire” – Heidi Blackburn, The Health Club Collection

https://www.leisureopportunities.co.uk/images/2021/79539_840502.jpg
The Health Club Collection on its collaboration with Venueserve Fitness
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Diary dates

features

Supplier showcase: Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Published in Health Club Management 2021 issue 1
The River Bourne club is creating online sessions for different demographics
The River Bourne club is creating online sessions for different demographics

The Health Club Collection, a group of boutique health clubs operating in and around London since the early 1990s, has collaborated with Venueserve Fitness to develop its live streamed and pre-recorded online content to fulfil its long-term strategy of delivering clubs without walls.

The Health Club Collection includes the Bankside Fit Hub, the River Bourne Club and Rize. Each club has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.

Heidi Blackburn, operations director at The Health Club Collection says: “We introduced the online platform as a way to connect with our members during lockdown. However, we always had the belief that online wellness was something we wanted to provide; it was inevitable for the leisure sector.

Fast to market
“The pandemic simply sped up our implementation of this strategy. We needed to be fast to market with our virtual offer, and the content had to be authentic, meaningful and ensure our instructors had online security built in. We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire.”

The Health Club Collection’s River Bourne Club in Chertsey has a suburban demographic, and is now creating bespoke training schedules for some of its niche markets, as Blackburn explains: “We have a lot of members who are retired. We can provide comprehensive, bespoke training plans for this group online; something that’s costly in person. For our prime-time customers aged 65+, our inspirational instructor Dee, who is 70 years old herself, has created some fantastic lower impact, age-specific sessions.

Creating content
“At first we wondered if this age group would engage with the online technology, and we filmed some short ‘How to’ instructional videos, but they’ve tuned-in and turned up. Now we’re creating more content for other demographics, including post and pre-natal.

“The fantastic thing about virtual wellness is we can provide a vast range of content cost-effectively. We’re also considering online teenage/youth sessions, prehab and rehab sessions, weight loss with nutrition programmes and long-Covid recovery support.”

The platform creates an opportunity to grow the business, according to the Health Club Collection’s group sales and marketing manager, Ian Hassett, who says: “Virtual provision naturally creates flexibility and extends our membership offer. As the Venueserve Fitness platform is white-label, we can customise it to look and feel like our own brands, so our customers feel connected to our clubs.

Customer engagement
“Brand loyalty is important for customer retention. Members can use the online platforms should they be working from home, away with business, on holiday or too busy to get to the club itself. The reports created by the platform show both pre-recorded and live streamed sessions are popular. What we’ve learned is that choice and convenience is important to customers.”

“We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire” – Heidi Blackburn, The Health Club Collection

https://www.leisureopportunities.co.uk/images/2021/79539_840502.jpg
The Health Club Collection on its collaboration with Venueserve Fitness
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
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The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
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PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
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Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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