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fibodo Limited
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Digital gym floor - Funxtion

Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience

Published in Health Club Management 2020 issue 8
Funxtion has installed a digital circuit for Sporteve
Funxtion has installed a digital circuit for Sporteve

Sporteve, a growing chain of women-only workout spaces, with nearly 30 sites operating across Germany, decided to partner with FunXtion – experts in interactive digital fitness, to integrate digital capabilities onto the gym floor environment, enhancing the training experience for both members and instructors.

Detlef Garburg, executive director of Sporteve explains: “We identified a need to differentiate our offer in what is becoming an increasingly competitive market. We wanted to elevate our member experience to the next level and also optimise the level of coaching and support our gym floor trainers were providing. FunXtion’s MultiScreen Solution offered us the perfect solution.”

Adding digital circuits
“Digitalisation is impacting all aspects of life and we wanted to make sure we were aligned to consumer needs and demands. Our members are used to making purchases online, enjoying subscription based on-demand entertainment at home and having fingertip access to unlimited information from their mobile devices.

“Integrating a digital circuit into our training provision seemed like a natural progression.”

Depending on the space available at each site, the Sporteve team has positioned three of four FunXtion MultiScreen Solution units to create a digital workout circuit. Each screen demonstrates a unique exercise for a pre-programmed time frame. Once this comes to an end, members are promoted to move on to the next screen, or exercise station. This enables them to enjoy an effective circuit concurrently, ensuring a delivery of a social setting where varying abilities can all train safely alongside each other.

Instructor engagement
“The beauty of this setup is that instructors can focus their time with members who most need it, safe in the knowledge that the other participants are supported by the on-screen coaching,” says Garburg. “We installed this solution to enhance gym floor instruction, never to replace it. Members can also self-activate the digital circuit, allowing them to work out at times most convenient to them.

“The quality of the provision is second to none. All recorded exercise demonstrations are performed by real people, not animations and we felt this was important to promote a closer connection for our members, who are mostly busy seniors with limited or no previous gym experience, so it is key that any new introductions to our offering are simple and safe,” he explained.

Ernst De Neef, CEO, FunXtion adds: “This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members. They can now differentiate their product and the integration of digital circuits has provided a unique service to attract and retain members, whilst aiding staff.”

Find out more: www.funxtion.com

"This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members"
Ernst De Neef, FunXtion

"We wanted to elevate our member experience to the next level and also optimise the level of coaching on offer"
Detlef Garburg, Sporteve

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Instructors can spend more time with members
Instructors can spend more time with members
https://www.leisureopportunities.co.uk/images/2020/539468_292122.jpg
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
Funxtion, Sporteve, Ernst De Neef, Detlef Garburg, ,digital fitness,
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features

Supplier showcase: Digital gym floor - Funxtion

Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience

Published in Health Club Management 2020 issue 8
Funxtion has installed a digital circuit for Sporteve
Funxtion has installed a digital circuit for Sporteve

Sporteve, a growing chain of women-only workout spaces, with nearly 30 sites operating across Germany, decided to partner with FunXtion – experts in interactive digital fitness, to integrate digital capabilities onto the gym floor environment, enhancing the training experience for both members and instructors.

Detlef Garburg, executive director of Sporteve explains: “We identified a need to differentiate our offer in what is becoming an increasingly competitive market. We wanted to elevate our member experience to the next level and also optimise the level of coaching and support our gym floor trainers were providing. FunXtion’s MultiScreen Solution offered us the perfect solution.”

Adding digital circuits
“Digitalisation is impacting all aspects of life and we wanted to make sure we were aligned to consumer needs and demands. Our members are used to making purchases online, enjoying subscription based on-demand entertainment at home and having fingertip access to unlimited information from their mobile devices.

“Integrating a digital circuit into our training provision seemed like a natural progression.”

Depending on the space available at each site, the Sporteve team has positioned three of four FunXtion MultiScreen Solution units to create a digital workout circuit. Each screen demonstrates a unique exercise for a pre-programmed time frame. Once this comes to an end, members are promoted to move on to the next screen, or exercise station. This enables them to enjoy an effective circuit concurrently, ensuring a delivery of a social setting where varying abilities can all train safely alongside each other.

Instructor engagement
“The beauty of this setup is that instructors can focus their time with members who most need it, safe in the knowledge that the other participants are supported by the on-screen coaching,” says Garburg. “We installed this solution to enhance gym floor instruction, never to replace it. Members can also self-activate the digital circuit, allowing them to work out at times most convenient to them.

“The quality of the provision is second to none. All recorded exercise demonstrations are performed by real people, not animations and we felt this was important to promote a closer connection for our members, who are mostly busy seniors with limited or no previous gym experience, so it is key that any new introductions to our offering are simple and safe,” he explained.

Ernst De Neef, CEO, FunXtion adds: “This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members. They can now differentiate their product and the integration of digital circuits has provided a unique service to attract and retain members, whilst aiding staff.”

Find out more: www.funxtion.com

"This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members"
Ernst De Neef, FunXtion

"We wanted to elevate our member experience to the next level and also optimise the level of coaching on offer"
Detlef Garburg, Sporteve

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Instructors can spend more time with members
Instructors can spend more time with members
https://www.leisureopportunities.co.uk/images/2020/539468_292122.jpg
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
Funxtion, Sporteve, Ernst De Neef, Detlef Garburg, ,digital fitness,
Latest News
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months ...
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
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Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
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Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
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promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
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Zynk Design Consultants: Design consultants
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Comfort Zone - Davines S.p.A: Skincare
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Volution.fit: Software
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Servicesport UK Limited: Independent service & maintenance
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AskNicely: Member feedback software
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
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Diary dates
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Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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