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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Digital gym floor - Funxtion

Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience

Published in Health Club Management 2020 issue 8
Funxtion has installed a digital circuit for Sporteve
Funxtion has installed a digital circuit for Sporteve

Sporteve, a growing chain of women-only workout spaces, with nearly 30 sites operating across Germany, decided to partner with FunXtion – experts in interactive digital fitness, to integrate digital capabilities onto the gym floor environment, enhancing the training experience for both members and instructors.

Detlef Garburg, executive director of Sporteve explains: “We identified a need to differentiate our offer in what is becoming an increasingly competitive market. We wanted to elevate our member experience to the next level and also optimise the level of coaching and support our gym floor trainers were providing. FunXtion’s MultiScreen Solution offered us the perfect solution.”

Adding digital circuits
“Digitalisation is impacting all aspects of life and we wanted to make sure we were aligned to consumer needs and demands. Our members are used to making purchases online, enjoying subscription based on-demand entertainment at home and having fingertip access to unlimited information from their mobile devices.

“Integrating a digital circuit into our training provision seemed like a natural progression.”

Depending on the space available at each site, the Sporteve team has positioned three of four FunXtion MultiScreen Solution units to create a digital workout circuit. Each screen demonstrates a unique exercise for a pre-programmed time frame. Once this comes to an end, members are promoted to move on to the next screen, or exercise station. This enables them to enjoy an effective circuit concurrently, ensuring a delivery of a social setting where varying abilities can all train safely alongside each other.

Instructor engagement
“The beauty of this setup is that instructors can focus their time with members who most need it, safe in the knowledge that the other participants are supported by the on-screen coaching,” says Garburg. “We installed this solution to enhance gym floor instruction, never to replace it. Members can also self-activate the digital circuit, allowing them to work out at times most convenient to them.

“The quality of the provision is second to none. All recorded exercise demonstrations are performed by real people, not animations and we felt this was important to promote a closer connection for our members, who are mostly busy seniors with limited or no previous gym experience, so it is key that any new introductions to our offering are simple and safe,” he explained.

Ernst De Neef, CEO, FunXtion adds: “This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members. They can now differentiate their product and the integration of digital circuits has provided a unique service to attract and retain members, whilst aiding staff.”

Find out more: www.funxtion.com

"This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members"
Ernst De Neef, FunXtion

"We wanted to elevate our member experience to the next level and also optimise the level of coaching on offer"
Detlef Garburg, Sporteve

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Instructors can spend more time with members
Instructors can spend more time with members
https://www.leisureopportunities.co.uk/images/2020/539468_292122.jpg
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
Funxtion, Sporteve, Ernst De Neef, Detlef Garburg, ,digital fitness,
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features

Supplier showcase: Digital gym floor - Funxtion

Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience

Published in Health Club Management 2020 issue 8
Funxtion has installed a digital circuit for Sporteve
Funxtion has installed a digital circuit for Sporteve

Sporteve, a growing chain of women-only workout spaces, with nearly 30 sites operating across Germany, decided to partner with FunXtion – experts in interactive digital fitness, to integrate digital capabilities onto the gym floor environment, enhancing the training experience for both members and instructors.

Detlef Garburg, executive director of Sporteve explains: “We identified a need to differentiate our offer in what is becoming an increasingly competitive market. We wanted to elevate our member experience to the next level and also optimise the level of coaching and support our gym floor trainers were providing. FunXtion’s MultiScreen Solution offered us the perfect solution.”

Adding digital circuits
“Digitalisation is impacting all aspects of life and we wanted to make sure we were aligned to consumer needs and demands. Our members are used to making purchases online, enjoying subscription based on-demand entertainment at home and having fingertip access to unlimited information from their mobile devices.

“Integrating a digital circuit into our training provision seemed like a natural progression.”

Depending on the space available at each site, the Sporteve team has positioned three of four FunXtion MultiScreen Solution units to create a digital workout circuit. Each screen demonstrates a unique exercise for a pre-programmed time frame. Once this comes to an end, members are promoted to move on to the next screen, or exercise station. This enables them to enjoy an effective circuit concurrently, ensuring a delivery of a social setting where varying abilities can all train safely alongside each other.

Instructor engagement
“The beauty of this setup is that instructors can focus their time with members who most need it, safe in the knowledge that the other participants are supported by the on-screen coaching,” says Garburg. “We installed this solution to enhance gym floor instruction, never to replace it. Members can also self-activate the digital circuit, allowing them to work out at times most convenient to them.

“The quality of the provision is second to none. All recorded exercise demonstrations are performed by real people, not animations and we felt this was important to promote a closer connection for our members, who are mostly busy seniors with limited or no previous gym experience, so it is key that any new introductions to our offering are simple and safe,” he explained.

Ernst De Neef, CEO, FunXtion adds: “This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members. They can now differentiate their product and the integration of digital circuits has provided a unique service to attract and retain members, whilst aiding staff.”

Find out more: www.funxtion.com

"This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members"
Ernst De Neef, FunXtion

"We wanted to elevate our member experience to the next level and also optimise the level of coaching on offer"
Detlef Garburg, Sporteve

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Instructors can spend more time with members
Instructors can spend more time with members
https://www.leisureopportunities.co.uk/images/2020/539468_292122.jpg
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
Funxtion, Sporteve, Ernst De Neef, Detlef Garburg, ,digital fitness,
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The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
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Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
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The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
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Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
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Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Find a supplier:
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd