Latest
issue
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Sponsored: Funxtion unveils new Portal

Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef

Published in Health Club Management 2022 issue 3

Funxtion is enhancing its platform with an emphasis on making it easier for brands to attract and retain members using customer-generated data and content.

The pandemic has accelerated the need for operators to understand the needs and wishes of customers across all channels in order to provide real added value. Despite operators working hard to create enough content to satisfy their customers, they’re still missing the data and insights to deliver a personalised service that reflects their members’ unique preferences and interests.

Data-driven content
Funxtion’s new direction will make use of the full potential of smart data to help operators compete against challenging fitness competition online.

All Funxtion, third party and client-created content that’s uploaded to the platform will be combined into one structure and measured in the same way, regardless of whether it’s an on-demand class, workout, training plan, or single exercise.

This will unlock the potential for operators to access a wealth of data they can use to determine what content matches their customer demands and what will increase the chances of their members returning.

In light of constantly changing customer demands, Funxtion’s vision is to open up the potential for predictive modelling that helps operators quickly react to what their customers are going to request and in what quantities. To facilitate this, Funxtion will focus on allowing operators to combine on-demand classes and workouts to create specific training plans, as well as uploading and creating other user-driven materials, such as new member onboarding programmes.

Easy integration
Funxtion’s enhanced platform allows operators to access and play data-driven content via an enhanced API that supports SDK, mobile, web and in-club applications. This pivot amplifies Funxtion’s 360º vision by facilitating intelligent content across all platforms, opening up the opportunity for existing partners in the fitness industry and new markets that need smart content.

More: www.funxtion.com

"Smart content is the future of fitness, with the potential to impact exercisers in the same way that targeted ads revolutionised the online advertising industry" – Ernst de Neef, CEO

The new Funxtion system gives high level consumer insights / PHOTO: Jacob Lund/shutterstock
The new Funxtion system gives high level consumer insights / PHOTO: Jacob Lund/shutterstock
The Portal 
enables operators to access a wealth of data
The Portal enables operators to access a wealth of data
https://www.leisureopportunities.co.uk/images/2022/738359_315277.jpg
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
HCM magazine
HCM People

Jamie Groves

MD, Denbighshire Leisure
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
Our experts believe love is the best foundation on which to build a business. Kath Hudson finds out why
HCM magazine
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
HCM promotional features
Sponsored
On opening night, our attendees pushed their limits during a team- centred workout
HCM promotional features
Sponsored
Ridgeway has created a series of luxury spaces for the new Third Space in Wimbledon, designing, making and installing furniture in key areas of the club
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Latest News
In the same week as tennis legend, Andre Agassi, was appointed to the board of ...
Latest News
According to a pilot study by Yale School of Medicine, exercise can not only slow ...
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
Latest News
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Company profiles
Company profile: Inspace Fitness
Inspace Fitness is an exciting, fast growing, fitness equipment, gym design and equipment service supplier ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex enables every participant to train at their own preferred intensity, offering a completely personalised ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Sponsored: Funxtion unveils new Portal

Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef

Published in Health Club Management 2022 issue 3

Funxtion is enhancing its platform with an emphasis on making it easier for brands to attract and retain members using customer-generated data and content.

The pandemic has accelerated the need for operators to understand the needs and wishes of customers across all channels in order to provide real added value. Despite operators working hard to create enough content to satisfy their customers, they’re still missing the data and insights to deliver a personalised service that reflects their members’ unique preferences and interests.

Data-driven content
Funxtion’s new direction will make use of the full potential of smart data to help operators compete against challenging fitness competition online.

All Funxtion, third party and client-created content that’s uploaded to the platform will be combined into one structure and measured in the same way, regardless of whether it’s an on-demand class, workout, training plan, or single exercise.

This will unlock the potential for operators to access a wealth of data they can use to determine what content matches their customer demands and what will increase the chances of their members returning.

In light of constantly changing customer demands, Funxtion’s vision is to open up the potential for predictive modelling that helps operators quickly react to what their customers are going to request and in what quantities. To facilitate this, Funxtion will focus on allowing operators to combine on-demand classes and workouts to create specific training plans, as well as uploading and creating other user-driven materials, such as new member onboarding programmes.

Easy integration
Funxtion’s enhanced platform allows operators to access and play data-driven content via an enhanced API that supports SDK, mobile, web and in-club applications. This pivot amplifies Funxtion’s 360º vision by facilitating intelligent content across all platforms, opening up the opportunity for existing partners in the fitness industry and new markets that need smart content.

More: www.funxtion.com

"Smart content is the future of fitness, with the potential to impact exercisers in the same way that targeted ads revolutionised the online advertising industry" – Ernst de Neef, CEO

The new Funxtion system gives high level consumer insights / PHOTO: Jacob Lund/shutterstock
The new Funxtion system gives high level consumer insights / PHOTO: Jacob Lund/shutterstock
The Portal 
enables operators to access a wealth of data
The Portal enables operators to access a wealth of data
https://www.leisureopportunities.co.uk/images/2022/738359_315277.jpg
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
Latest News
In the same week as tennis legend, Andre Agassi, was appointed to the board of ...
Latest News
According to a pilot study by Yale School of Medicine, exercise can not only slow ...
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
Latest News
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
Latest News
As Planet Fitness announces strong year-end results there are reports the company is planning a ...
Latest News
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data ...
Latest News
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a ...
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Company profiles
Company profile: Inspace Fitness
Inspace Fitness is an exciting, fast growing, fitness equipment, gym design and equipment service supplier ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex enables every participant to train at their own preferred intensity, offering a completely personalised ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites