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FITNESS, HEALTH, WELLNESS

features

Software: Software update

From in-app communications to AI-created workout plans, health club management software providers tell Steph Eaves about their latest innovations

Published in Health Club Management 2023 issue 11
Software drives the health club experience for consumers / photo: Shutterstock/Dean Drobot
Software drives the health club experience for consumers / photo: Shutterstock/Dean Drobot
Emma Excell
Fisikal
Emma Excell

In response to industry reports that cite managing class cover as a continuing administrative nightmare for operators, Fisikal has integrated NetGym’s class cover and instructor communications functionality into its in-app and web-based ecosystem.

According to Active Insight’s Operator Report, a fifth of operators declare a daily need to spend time dealing with class cover issues. This not only puts pressure on studio managers, causing stress and anxiety, but failing to find cover also impacts the member experience, threatening income streams through cancellations.

Instructor communications have also proved to be challenging. A report by EMD UK found almost a quarter (24 per cent) of instructors are juggling up to seven different WhatsApp and social groups relating to the classes they teach at various venues.

Working with NetGym, Fisikal now offers a seamless digital solution that channels instructor class cover communications through the app, improving visibility and efficiency. In addition to cover scheduling and communications, the NetGym integration also enables managers to approve cover changes via the app or website, with automated schedule updates communicating changes directly to customers via the app.

Fisikal has built its ecosystem in a way that enables collaboration with other software providers. We place operator needs at the heart of our offer, working with partners to deliver solutions that alleviate pain points and optimise efficiencies.

www.fisikal.com

The Fisikal/NetGym integration enables managers to schedule, approve and communicate class cover changes via the app or website
Fisikal and NetGym are collaborating to fix class cover issues / photo: Shutterstock/Iryna Inshyna
Daniel Wischer
Magicline GmbH
Daniel Wischer / photo: Magicline

With the introduction of an Open API and new Magicline Marketplace, Magicline is delivering tools to enable operators to better manage their health clubs and studios.

Partner integrations enable operators to create customised management solutions to enhance efficiency and competitiveness.

Our Magicline ecosystem has 80 industry partners, such as Gympass, myFitApp and ClubPlanner, actively engaged in developing new workflows and use-cases via the Open API. This collaborative effort is redefining what’s possible in health club management, with innovative solutions emerging regularly.

The Magicline Marketplace offers customers a comprehensive overview of available integrations, including information about benefits, functions and how the integration works. With a growing number of partners joining the ecosystem daily, customers can select tools and services that best align with their business needs and aspirations.

Members demand more than just a physical workout, they seek a holistic digital experience that includes easy booking, personalised fitness plans and seamless interactions with their club. We’re committed to delivering on these expectations, ensuring customers have an exceptional digital journey.

The Marketplace is currently focusing on German-speaking markets, but will be available to international clients soon.

www.magicline.com/en

The Magicline Marketplace enables health club owners to create customised management solutions
Members expect a more holistic digital experience / photo: Shutterstock/Jacob Lund
Magicline Marketplace has an Open API and integrations with 80 partners / photo: Magicline
Dave Alstead
Xplor Gym
Dave Alstead / photo: Xplor Gym

Xplor Gym now includes tools to help operators acquire new members.

Clubs can track sales activity, assign follow-up tasks to team members, and categorise leads by likelihood of conversion.

To scale, operators need to automate sales processes, so we’ve enabled them to create automated prospect nurture communication flows.

To increase conversion rates, they can take a targeted approach to these nurture flows, so prospects get the right messages based on their age, goals and more.

To take advantage of seasonal opportunities, they can create promotion codes and add these to marketing campaigns, and because many members want to join online, Xplor Gym enables operators to add a joining widget to their website.

As soon as a new member joins, operators can see this in the software, making it easy to track sales performance in real time.

An ‘abandoned basket’ function captures details of prospects who drop out during the joining process, so clubs can follow up with messages to encourage sign-up.

Operators can also add forms to their website so prospects can request a tour or more information.

www.xplorgym.co.uk

Clubs can track sales activities, assign follow- up tasks to team members, and categorise leads by likelihood of conversion
Xplor Gym has upgraded its customer acquistion functionality
Alex von Hagen
Virtuagym
Alex von Hagen / photo: Virtuagym

This year we’ve launched Virtuagym’s first AI product: AI Coach. This solution provides personalised workout plans based on an individual’s statements given on a virtual chat. These can be for single workouts or for weekly or monthly training plans.

AI Coach is a fully integrated part of Virtuagym’s mobile app ecosystem; combining with tools such as progress tracking, challenges and nutrition coaching. In due course, AI Coach will also be available to clubs as part of our white label solution.

We’ve also just released the latest version of our fitness app. This includes updates such as a redesign of our challenges feature and enhancements to our community solution, both of which help fuel motivation and a sense of belonging for users.

We’ve also added a suite of automated products to our payment system that enable operators to process online and offline payments, removing hassle for club owners and trainers.

Finally, we’ve launched our first strength-cardio integration with Matrix Fitness, so members can track sets, reps and weight between strength equipment and Virtuagym’s coaching platform. Supplementing our cardio integration, this delivers a 360-degree connected training experience.

www.virtuagym.com

AI Coach provides instant, personalised workout plans based on an individual’s statements and questions in a virtual chat
https://www.leisureopportunities.co.uk/images/2023/257275_329007.jpg
From in-app communications to AI-created workout plans, health club management software providers discuss their latest innovations
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features

Software: Software update

From in-app communications to AI-created workout plans, health club management software providers tell Steph Eaves about their latest innovations

Published in Health Club Management 2023 issue 11
Software drives the health club experience for consumers / photo: Shutterstock/Dean Drobot
Software drives the health club experience for consumers / photo: Shutterstock/Dean Drobot
Emma Excell
Fisikal
Emma Excell

In response to industry reports that cite managing class cover as a continuing administrative nightmare for operators, Fisikal has integrated NetGym’s class cover and instructor communications functionality into its in-app and web-based ecosystem.

According to Active Insight’s Operator Report, a fifth of operators declare a daily need to spend time dealing with class cover issues. This not only puts pressure on studio managers, causing stress and anxiety, but failing to find cover also impacts the member experience, threatening income streams through cancellations.

Instructor communications have also proved to be challenging. A report by EMD UK found almost a quarter (24 per cent) of instructors are juggling up to seven different WhatsApp and social groups relating to the classes they teach at various venues.

Working with NetGym, Fisikal now offers a seamless digital solution that channels instructor class cover communications through the app, improving visibility and efficiency. In addition to cover scheduling and communications, the NetGym integration also enables managers to approve cover changes via the app or website, with automated schedule updates communicating changes directly to customers via the app.

Fisikal has built its ecosystem in a way that enables collaboration with other software providers. We place operator needs at the heart of our offer, working with partners to deliver solutions that alleviate pain points and optimise efficiencies.

www.fisikal.com

The Fisikal/NetGym integration enables managers to schedule, approve and communicate class cover changes via the app or website
Fisikal and NetGym are collaborating to fix class cover issues / photo: Shutterstock/Iryna Inshyna
Daniel Wischer
Magicline GmbH
Daniel Wischer / photo: Magicline

With the introduction of an Open API and new Magicline Marketplace, Magicline is delivering tools to enable operators to better manage their health clubs and studios.

Partner integrations enable operators to create customised management solutions to enhance efficiency and competitiveness.

Our Magicline ecosystem has 80 industry partners, such as Gympass, myFitApp and ClubPlanner, actively engaged in developing new workflows and use-cases via the Open API. This collaborative effort is redefining what’s possible in health club management, with innovative solutions emerging regularly.

The Magicline Marketplace offers customers a comprehensive overview of available integrations, including information about benefits, functions and how the integration works. With a growing number of partners joining the ecosystem daily, customers can select tools and services that best align with their business needs and aspirations.

Members demand more than just a physical workout, they seek a holistic digital experience that includes easy booking, personalised fitness plans and seamless interactions with their club. We’re committed to delivering on these expectations, ensuring customers have an exceptional digital journey.

The Marketplace is currently focusing on German-speaking markets, but will be available to international clients soon.

www.magicline.com/en

The Magicline Marketplace enables health club owners to create customised management solutions
Members expect a more holistic digital experience / photo: Shutterstock/Jacob Lund
Magicline Marketplace has an Open API and integrations with 80 partners / photo: Magicline
Dave Alstead
Xplor Gym
Dave Alstead / photo: Xplor Gym

Xplor Gym now includes tools to help operators acquire new members.

Clubs can track sales activity, assign follow-up tasks to team members, and categorise leads by likelihood of conversion.

To scale, operators need to automate sales processes, so we’ve enabled them to create automated prospect nurture communication flows.

To increase conversion rates, they can take a targeted approach to these nurture flows, so prospects get the right messages based on their age, goals and more.

To take advantage of seasonal opportunities, they can create promotion codes and add these to marketing campaigns, and because many members want to join online, Xplor Gym enables operators to add a joining widget to their website.

As soon as a new member joins, operators can see this in the software, making it easy to track sales performance in real time.

An ‘abandoned basket’ function captures details of prospects who drop out during the joining process, so clubs can follow up with messages to encourage sign-up.

Operators can also add forms to their website so prospects can request a tour or more information.

www.xplorgym.co.uk

Clubs can track sales activities, assign follow- up tasks to team members, and categorise leads by likelihood of conversion
Xplor Gym has upgraded its customer acquistion functionality
Alex von Hagen
Virtuagym
Alex von Hagen / photo: Virtuagym

This year we’ve launched Virtuagym’s first AI product: AI Coach. This solution provides personalised workout plans based on an individual’s statements given on a virtual chat. These can be for single workouts or for weekly or monthly training plans.

AI Coach is a fully integrated part of Virtuagym’s mobile app ecosystem; combining with tools such as progress tracking, challenges and nutrition coaching. In due course, AI Coach will also be available to clubs as part of our white label solution.

We’ve also just released the latest version of our fitness app. This includes updates such as a redesign of our challenges feature and enhancements to our community solution, both of which help fuel motivation and a sense of belonging for users.

We’ve also added a suite of automated products to our payment system that enable operators to process online and offline payments, removing hassle for club owners and trainers.

Finally, we’ve launched our first strength-cardio integration with Matrix Fitness, so members can track sets, reps and weight between strength equipment and Virtuagym’s coaching platform. Supplementing our cardio integration, this delivers a 360-degree connected training experience.

www.virtuagym.com

AI Coach provides instant, personalised workout plans based on an individual’s statements and questions in a virtual chat
https://www.leisureopportunities.co.uk/images/2023/257275_329007.jpg
From in-app communications to AI-created workout plans, health club management software providers discuss their latest innovations
Latest News
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' to create a ...
Latest News
In the same week as tennis legend, Andre Agassi, was appointed to the board of ...
Latest News
According to a pilot study by Yale School of Medicine, exercise can not only slow ...
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
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Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Company profiles
Company profile: MECOTEC GmbH
Innovation is in our DNA: Founded in 2006 by CEO Enrico Klauer, MECOTEC has grown ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
salt therapy products
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Lockers
Crown Sports Lockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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