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FITNESS, HEALTH, WELLNESS

features

Software: Software update

From in-app communications to AI-created workout plans, health club management software providers tell Steph Eaves about their latest innovations

Published in Health Club Management 2023 issue 11
Software drives the health club experience for consumers / photo: Shutterstock/Dean Drobot
Software drives the health club experience for consumers / photo: Shutterstock/Dean Drobot
Emma Excell
Fisikal
Emma Excell

In response to industry reports that cite managing class cover as a continuing administrative nightmare for operators, Fisikal has integrated NetGym’s class cover and instructor communications functionality into its in-app and web-based ecosystem.

According to Active Insight’s Operator Report, a fifth of operators declare a daily need to spend time dealing with class cover issues. This not only puts pressure on studio managers, causing stress and anxiety, but failing to find cover also impacts the member experience, threatening income streams through cancellations.

Instructor communications have also proved to be challenging. A report by EMD UK found almost a quarter (24 per cent) of instructors are juggling up to seven different WhatsApp and social groups relating to the classes they teach at various venues.

Working with NetGym, Fisikal now offers a seamless digital solution that channels instructor class cover communications through the app, improving visibility and efficiency. In addition to cover scheduling and communications, the NetGym integration also enables managers to approve cover changes via the app or website, with automated schedule updates communicating changes directly to customers via the app.

Fisikal has built its ecosystem in a way that enables collaboration with other software providers. We place operator needs at the heart of our offer, working with partners to deliver solutions that alleviate pain points and optimise efficiencies.

www.fisikal.com

The Fisikal/NetGym integration enables managers to schedule, approve and communicate class cover changes via the app or website
Fisikal and NetGym are collaborating to fix class cover issues / photo: Shutterstock/Iryna Inshyna
Daniel Wischer
Magicline GmbH
Daniel Wischer / photo: Magicline

With the introduction of an Open API and new Magicline Marketplace, Magicline is delivering tools to enable operators to better manage their health clubs and studios.

Partner integrations enable operators to create customised management solutions to enhance efficiency and competitiveness.

Our Magicline ecosystem has 80 industry partners, such as Gympass, myFitApp and ClubPlanner, actively engaged in developing new workflows and use-cases via the Open API. This collaborative effort is redefining what’s possible in health club management, with innovative solutions emerging regularly.

The Magicline Marketplace offers customers a comprehensive overview of available integrations, including information about benefits, functions and how the integration works. With a growing number of partners joining the ecosystem daily, customers can select tools and services that best align with their business needs and aspirations.

Members demand more than just a physical workout, they seek a holistic digital experience that includes easy booking, personalised fitness plans and seamless interactions with their club. We’re committed to delivering on these expectations, ensuring customers have an exceptional digital journey.

The Marketplace is currently focusing on German-speaking markets, but will be available to international clients soon.

www.magicline.com/en

The Magicline Marketplace enables health club owners to create customised management solutions
Members expect a more holistic digital experience / photo: Shutterstock/Jacob Lund
Magicline Marketplace has an Open API and integrations with 80 partners / photo: Magicline
Dave Alstead
Xplor Gym
Dave Alstead / photo: Xplor Gym

Xplor Gym now includes tools to help operators acquire new members.

Clubs can track sales activity, assign follow-up tasks to team members, and categorise leads by likelihood of conversion.

To scale, operators need to automate sales processes, so we’ve enabled them to create automated prospect nurture communication flows.

To increase conversion rates, they can take a targeted approach to these nurture flows, so prospects get the right messages based on their age, goals and more.

To take advantage of seasonal opportunities, they can create promotion codes and add these to marketing campaigns, and because many members want to join online, Xplor Gym enables operators to add a joining widget to their website.

As soon as a new member joins, operators can see this in the software, making it easy to track sales performance in real time.

An ‘abandoned basket’ function captures details of prospects who drop out during the joining process, so clubs can follow up with messages to encourage sign-up.

Operators can also add forms to their website so prospects can request a tour or more information.

www.xplorgym.co.uk

Clubs can track sales activities, assign follow- up tasks to team members, and categorise leads by likelihood of conversion
Xplor Gym has upgraded its customer acquistion functionality
Alex von Hagen
Virtuagym
Alex von Hagen / photo: Virtuagym

This year we’ve launched Virtuagym’s first AI product: AI Coach. This solution provides personalised workout plans based on an individual’s statements given on a virtual chat. These can be for single workouts or for weekly or monthly training plans.

AI Coach is a fully integrated part of Virtuagym’s mobile app ecosystem; combining with tools such as progress tracking, challenges and nutrition coaching. In due course, AI Coach will also be available to clubs as part of our white label solution.

We’ve also just released the latest version of our fitness app. This includes updates such as a redesign of our challenges feature and enhancements to our community solution, both of which help fuel motivation and a sense of belonging for users.

We’ve also added a suite of automated products to our payment system that enable operators to process online and offline payments, removing hassle for club owners and trainers.

Finally, we’ve launched our first strength-cardio integration with Matrix Fitness, so members can track sets, reps and weight between strength equipment and Virtuagym’s coaching platform. Supplementing our cardio integration, this delivers a 360-degree connected training experience.

www.virtuagym.com

AI Coach provides instant, personalised workout plans based on an individual’s statements and questions in a virtual chat
https://www.leisureopportunities.co.uk/images/2023/257275_329007.jpg
From in-app communications to AI-created workout plans, health club management software providers discuss their latest innovations
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features

Software: Software update

From in-app communications to AI-created workout plans, health club management software providers tell Steph Eaves about their latest innovations

Published in Health Club Management 2023 issue 11
Software drives the health club experience for consumers / photo: Shutterstock/Dean Drobot
Software drives the health club experience for consumers / photo: Shutterstock/Dean Drobot
Emma Excell
Fisikal
Emma Excell

In response to industry reports that cite managing class cover as a continuing administrative nightmare for operators, Fisikal has integrated NetGym’s class cover and instructor communications functionality into its in-app and web-based ecosystem.

According to Active Insight’s Operator Report, a fifth of operators declare a daily need to spend time dealing with class cover issues. This not only puts pressure on studio managers, causing stress and anxiety, but failing to find cover also impacts the member experience, threatening income streams through cancellations.

Instructor communications have also proved to be challenging. A report by EMD UK found almost a quarter (24 per cent) of instructors are juggling up to seven different WhatsApp and social groups relating to the classes they teach at various venues.

Working with NetGym, Fisikal now offers a seamless digital solution that channels instructor class cover communications through the app, improving visibility and efficiency. In addition to cover scheduling and communications, the NetGym integration also enables managers to approve cover changes via the app or website, with automated schedule updates communicating changes directly to customers via the app.

Fisikal has built its ecosystem in a way that enables collaboration with other software providers. We place operator needs at the heart of our offer, working with partners to deliver solutions that alleviate pain points and optimise efficiencies.

www.fisikal.com

The Fisikal/NetGym integration enables managers to schedule, approve and communicate class cover changes via the app or website
Fisikal and NetGym are collaborating to fix class cover issues / photo: Shutterstock/Iryna Inshyna
Daniel Wischer
Magicline GmbH
Daniel Wischer / photo: Magicline

With the introduction of an Open API and new Magicline Marketplace, Magicline is delivering tools to enable operators to better manage their health clubs and studios.

Partner integrations enable operators to create customised management solutions to enhance efficiency and competitiveness.

Our Magicline ecosystem has 80 industry partners, such as Gympass, myFitApp and ClubPlanner, actively engaged in developing new workflows and use-cases via the Open API. This collaborative effort is redefining what’s possible in health club management, with innovative solutions emerging regularly.

The Magicline Marketplace offers customers a comprehensive overview of available integrations, including information about benefits, functions and how the integration works. With a growing number of partners joining the ecosystem daily, customers can select tools and services that best align with their business needs and aspirations.

Members demand more than just a physical workout, they seek a holistic digital experience that includes easy booking, personalised fitness plans and seamless interactions with their club. We’re committed to delivering on these expectations, ensuring customers have an exceptional digital journey.

The Marketplace is currently focusing on German-speaking markets, but will be available to international clients soon.

www.magicline.com/en

The Magicline Marketplace enables health club owners to create customised management solutions
Members expect a more holistic digital experience / photo: Shutterstock/Jacob Lund
Magicline Marketplace has an Open API and integrations with 80 partners / photo: Magicline
Dave Alstead
Xplor Gym
Dave Alstead / photo: Xplor Gym

Xplor Gym now includes tools to help operators acquire new members.

Clubs can track sales activity, assign follow-up tasks to team members, and categorise leads by likelihood of conversion.

To scale, operators need to automate sales processes, so we’ve enabled them to create automated prospect nurture communication flows.

To increase conversion rates, they can take a targeted approach to these nurture flows, so prospects get the right messages based on their age, goals and more.

To take advantage of seasonal opportunities, they can create promotion codes and add these to marketing campaigns, and because many members want to join online, Xplor Gym enables operators to add a joining widget to their website.

As soon as a new member joins, operators can see this in the software, making it easy to track sales performance in real time.

An ‘abandoned basket’ function captures details of prospects who drop out during the joining process, so clubs can follow up with messages to encourage sign-up.

Operators can also add forms to their website so prospects can request a tour or more information.

www.xplorgym.co.uk

Clubs can track sales activities, assign follow- up tasks to team members, and categorise leads by likelihood of conversion
Xplor Gym has upgraded its customer acquistion functionality
Alex von Hagen
Virtuagym
Alex von Hagen / photo: Virtuagym

This year we’ve launched Virtuagym’s first AI product: AI Coach. This solution provides personalised workout plans based on an individual’s statements given on a virtual chat. These can be for single workouts or for weekly or monthly training plans.

AI Coach is a fully integrated part of Virtuagym’s mobile app ecosystem; combining with tools such as progress tracking, challenges and nutrition coaching. In due course, AI Coach will also be available to clubs as part of our white label solution.

We’ve also just released the latest version of our fitness app. This includes updates such as a redesign of our challenges feature and enhancements to our community solution, both of which help fuel motivation and a sense of belonging for users.

We’ve also added a suite of automated products to our payment system that enable operators to process online and offline payments, removing hassle for club owners and trainers.

Finally, we’ve launched our first strength-cardio integration with Matrix Fitness, so members can track sets, reps and weight between strength equipment and Virtuagym’s coaching platform. Supplementing our cardio integration, this delivers a 360-degree connected training experience.

www.virtuagym.com

AI Coach provides instant, personalised workout plans based on an individual’s statements and questions in a virtual chat
https://www.leisureopportunities.co.uk/images/2023/257275_329007.jpg
From in-app communications to AI-created workout plans, health club management software providers discuss their latest innovations
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The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
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The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
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UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
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Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
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Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
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Company profile: Places Leisure
Places Leisure aims to enlighten our communities about the benefits of a healthy lifestyle in ...
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Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
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Catalogue Gallery
Click on a catalogue to view it online
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Greenwich Leisure Limited press release: Pioneering project boosts business in Basingstoke
A sports complex might not be your first thought when you’re looking for a peaceful and comfortable, drop-in workspace. However, that could soon change thanks to an innovative new project at Basingstoke Leisure Centre.
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The Health & Fitness Institute press release: The future of fitness education: The Health and Fitness Institute champions digital learning
The Health and Fitness Institute (THFI) is leading a revolutionary paradigm shift in fitness education by fully embracing digital learning.
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Art of Cryo: Cryotherapy
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Grantham, Leicestershire
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Diary dates
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China Import & Export Fair Complex, Guangzhou, China
Diary dates
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
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Diary dates
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Diary dates
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Raffles City Convention Centre, Singapore, Singapore
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
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The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
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REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
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Diary dates
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In person, St Andrews, United Kingdom
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