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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
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Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
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To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
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Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
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The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: The Shredquarters partners with Physical Company to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
TRX Training: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Member feedback software
AskNicely: Member feedback software
Skincare
Sothys: Skincare
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Software
Volution.fit: Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Latest News
Leisure management company 3d Leisure is introducing two new services across its corporate division, in ...
Latest News
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: The Shredquarters partners with Physical Company to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
TRX Training: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Member feedback software
AskNicely: Member feedback software
Skincare
Sothys: Skincare
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Software
Volution.fit: Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Core Health & Fitness
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