GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Precor UK
Precor UK
Precor UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Time to step up

Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 11
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector

In the summer of 2006, I had an important conversation with Cliff Collins, who was then running the Register of Exercise Professionals (REPs). We discussed an initiative being devised to raise awareness among consumers of important quality control work being done within the sector to ensure all exercise professionals were registered and qualified.

The plan was to run a consumer-facing campaign under the strapline “Our REPutation is your guarantee”, with health clubs displaying the quality mark.

Although the initiative was absolutely necessary and could have given the industry a massive boost, the sector was simply not ready for this level of scrutiny or mature enough to be able to deliver on the vision and so the campaign didn’t generate the level of impact needed to land it.

Fast forward 15 years and today, the time has finally come to realise this vision, with the launch of the new Europe-wide industry accreditation scheme, Fitcert.eu, which has been led by Cliff Collins and developed in partnership between Europe Active and the European Committee for Standardisation.

With a pilot already underway, Fitcert.eu is giving operators the opportunity to register their facilities and be assessed on a quality scale to achieve levels of accreditation that can be publicly displayed in every club.

The aim is for Fitcert.eu to act as a quality mark, giving consumers confidence in health clubs and studios, so they can see the sector is taking standards seriously.

Writing in this issue of HCM (page 54), Collins says: “We have standards mainly because they reduce risk, and in the case of the fitness sector they’re all about risk reduction for our customers, for our employees, and for operators themselves.”

This is absolutely the right time to bring this initiative to market – it’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation in the corridors of power and a very significant part of this will be demonstrating that we’re a professional and credible sector.

We urge all operators across Europe to take Fitcert.eu seriously and to sign up to the scheme, so we have a new industry-wide standard to gather around and promote to consumers and policymakers.

We’re extremely fortunate that Cliff Collins has continued to champion this work and that he’s still helming this initiative all these years later.

The complexities involved in establishing this kind of scheme are vast and require diligent work and endless rounds of diplomacy, for which we owe him a huge debt of gratitude.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/13218_354154.jpg
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
HCM magazine
People will increasingly adopt digital as a way to interact with physical clubs, which means we can be in contact wherever they are
HCM magazine
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM magazine
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM Magazine
Statistics
Operators are adding new services, with the top five being wellness, nutrition, massage therapy, physical therapy and meditation
HCM Magazine
HCM People
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Opinion
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM Magazine
Interview
SATS is on a mission to help people of all ages become healthier and happier, with a focus on creating a product where the barriers to entry are low and the value to society high. Its CEO speaks to Kate Cracknell
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Research
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM Magazine
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness are a recognised leader in functional fitness, specialising in premium quality yet value ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Time to step up

Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 11
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector

In the summer of 2006, I had an important conversation with Cliff Collins, who was then running the Register of Exercise Professionals (REPs). We discussed an initiative being devised to raise awareness among consumers of important quality control work being done within the sector to ensure all exercise professionals were registered and qualified.

The plan was to run a consumer-facing campaign under the strapline “Our REPutation is your guarantee”, with health clubs displaying the quality mark.

Although the initiative was absolutely necessary and could have given the industry a massive boost, the sector was simply not ready for this level of scrutiny or mature enough to be able to deliver on the vision and so the campaign didn’t generate the level of impact needed to land it.

Fast forward 15 years and today, the time has finally come to realise this vision, with the launch of the new Europe-wide industry accreditation scheme, Fitcert.eu, which has been led by Cliff Collins and developed in partnership between Europe Active and the European Committee for Standardisation.

With a pilot already underway, Fitcert.eu is giving operators the opportunity to register their facilities and be assessed on a quality scale to achieve levels of accreditation that can be publicly displayed in every club.

The aim is for Fitcert.eu to act as a quality mark, giving consumers confidence in health clubs and studios, so they can see the sector is taking standards seriously.

Writing in this issue of HCM (page 54), Collins says: “We have standards mainly because they reduce risk, and in the case of the fitness sector they’re all about risk reduction for our customers, for our employees, and for operators themselves.”

This is absolutely the right time to bring this initiative to market – it’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation in the corridors of power and a very significant part of this will be demonstrating that we’re a professional and credible sector.

We urge all operators across Europe to take Fitcert.eu seriously and to sign up to the scheme, so we have a new industry-wide standard to gather around and promote to consumers and policymakers.

We’re extremely fortunate that Cliff Collins has continued to champion this work and that he’s still helming this initiative all these years later.

The complexities involved in establishing this kind of scheme are vast and require diligent work and endless rounds of diplomacy, for which we owe him a huge debt of gratitude.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/13218_354154.jpg
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness are a recognised leader in functional fitness, specialising in premium quality yet value ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Precor UK
Precor UK
Partner sites