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Les Mills
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Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
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features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
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Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
Latest News
Excess body fat and obesity are likely to have contributed to more deaths in England ...
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The financial performance of health club operator SATS in the last quarter of 2020 was ...
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FIBO has announced that its Chinese event next month will be held as a hybrid ...
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Placing gyms and leisure centres at the front of the queue for reopening would be ...
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Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
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Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
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Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
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Supplier showcase - Egym: Game changer
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Member feedback software
AskNicely: Member feedback software
Exercise equipment
Matrix Fitness: Exercise equipment
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
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tbc, Dunedin, New Zealand
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Les Mills
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