Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Core Health and Fitness
Core Health and Fitness
Core Health and Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Wattbike Promotion: Industry forced to recognise a new, health-focused consumer

Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy

Published in Health Club Management 2020 issue 8
Consumers are increasingly concerned about building resilience to guard against COVID-19
Consumers are increasingly concerned about building resilience to guard against COVID-19
The CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention

A global pandemic affects how we all look at our own health and fitness. The COVID-19 crisis has highlighted the increased risks that being obese, overweight and sedentary can bring to a person’s immune system and its ability to protect against viruses. Studies also show that patients who have Type 2 diabetes or other metabolic syndromes are ten times more at risk of dying from COVID-19.

Lack of exercise is even argued to be as deadly as smoking when it comes to morbidity statistics, and it’s estimated that low physical activity levels could be responsible for around 1 in 10 cases of heart disease and just under 1 in 5 cases of colon cancer in the UK alone.

According to research collated by the NHS, exercise can reduce the risk of major illnesses by up to 50 per cent, and lower your risk of early death by 30 per cent.

As people return to their fitness facilities, the industry needs to be ready to provide for a new consumer focus. Gone are the days where aesthetic fitness ambitions will be the most-sought after goals. In its place will be the new health-orientated consumer.

Therefore, the industry needs effective ways of testing, benchmarking and improving health markers, as well as providing options that appeal to both those new to fitness facilities, as well as regular gym goers.

It’s a tough ask, but Wattbike has the answer: the Wattbike Health Assessment.

The Wattbike Health Assessment
Scientific research on the benefits of exercise has identified cardiorespiratory fitness (CRF) as an accurate way to measure someone’s physical health. In simple terms, CRF tells you how effective your body is at transporting oxygen to the places where it’s needed the most.

Although not a diagnostic test, the CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention to determine if an individual is at risk of developing cardiorespiratory or metabolic disorders, based on their CRF score.  

Recognising the importance of measuring CRF, Wattbike has created a simple, accessible and accurate health assessment, which is available via the free Wattbike Hub app. This gives each individual their CRF score and predicted VO2max, to show their current health and fitness benchmarks.

Importantly, from this score, each person is then assigned a personalised training plan, as well as individual training zones, so they can work to increase their score by the end of the training block – improving their health and extending their active life.

Wattbike Training Plans
After each improved score, the assigned training programme becomes more advanced, to ensure a continued progression without plateau. These training plans are programmed by sport scientists to offer individuals structure, consistency, and motivation for optimum fitness improvement.

Crucially, the plans safeguard the correct, individualised levels of exercise intensity and recovery, based on each CRF score in order to promote effective training and continued improvement.

Government Strategy highlights weight loss – but what about physical activity?
Richard Baker, Wattbike CEO

The urgency of tackling the obesity time bomb has been highlighted by evidence of the link to an increased risk of COVID-19 complications and death. A major new campaign, unveiled as part of the government’s new obesity strategy, aims to encourage millions of adults to kick start their health, lose weight and reduce their risk of serious illness, including COVID-19.

Commenting on this agenda, Richard Baker, Wattbike CEO says: “It’s good to see the government taking a stronger stand against obesity, but disappointing to see their campaign focusing on losing weight, with no mention whatsoever about physical exercise.

“Greater awareness of what we consume is an essential factor in weight loss but not the only factor. We know that to win the battle in the long-term, there need to be maintained lifestyle changes, of which exercise is an essential behaviour to incorporate into everyday life.

“Obesity is closely related to inflammatory diseases such as type 2 diabetes and cardiorespiratory disease and we know that exercise is the medicine that can mitigate against these risks, so it’s disappointing that there’s no mention of exercise within this campaign.”

“It’s good to see the government taking a stronger stand against obesity, but disappointing there’s no mention whatsoever in their campaign about physical exercise”

Huw Edwards, CEO at ukactive, said: “We’re in a health crisis and the COVID-19 pandemic is exacerbating the long-term health problems we have in this country, that stem from not being active enough.

“Being physically active can improve people’s resilience and outcomes in relation to disease, as well as benefitting their overall physical and mental health.

“The government needs to look beyond a campaign based on weight loss and also focus on how exercise can make people healthier, happier and stronger.”

Taking the Wattbike test
Lead sport scientist, Eddie Fletcher

• Wattbike sampled a user who had taken the Wattbike Health Submax Test (the CRF test).

• The person tested was a 51-year-old man, weighing 92kg and with a CRF score on the 10th percentile.

• The results indicated the participant was at a high risk of CVD, hypertension and type 2 diabetes.

• As well as indicating an increased risk for a number of illnesses, a low CRF score will also dramatically impact recovery time.

• Following the Wattbike Health Assessment test, the participant followed a 13-week Wattbike Health Plan, which included 50 sessions in total, including the initial and final assessments, across low, moderate and high intensity workouts, with rest days prescribed.

• The outcomes included a 9kg weight loss to 83kg and a move to the 80th percentile (+70 percentile).

• Their VO2 max increased, extending their active life by 1.62 years and they were deemed to be at significantly lower risk of CVD, hypertension and type 2 diabetes.

• In terms of Maximum Minute Power, there was an increase of 31 per cent, and they also achieved a 17 per cent increase in survival benefits in their measure of Metabolic Equivalents (METs).

Find out more: www.wattbike.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Wattbike test sets the parameters for improvements to fitness and performance
The Wattbike test sets the parameters for improvements to fitness and performance
https://www.leisureopportunities.co.uk/images/2020/60219_411863.jpg
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Wattbike, Eddie Fletcher, Richard Baker,health-focused consumers, health assessments, gyms, health clubs
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
HCM magazine
HCM People

Belinda Steward

MD of leisure, health and wellbeing, Places Leisure Places Leisure
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM magazine
Fitstop is growing well. In 2023 it added 45 locations and launched in New Zealand, Singapore and the US. It has grown sustainably and has great founder-led energy
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
Latest News
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
Latest News
Peloton Interactive Inc is believed to be working to get its costs under control in ...
Latest News
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
Latest News
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 ...
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Company profiles
Company profile: BLK BOX
BLK BOX is recognised as a trusted authority in strength equipment and facility design. Through ...
Company profiles
Company profile: IndigoFitness
At IndigoFitness, we're not just about providing equipment; we're about delivering exceptional training spaces. We ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: £26 Million Investment Paves The Way For Health and Wellbeing Hub At Lincolnshire Sport Complex
South Holland District Council has bolstered its successful £20 million UK Government, Levelling Up Fund bid with a £6 million investment to see the Castle Sports Complex in Spalding transformed into a health and wellbeing hub to drive positive health outcomes for residents across the district.
Directory
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Wattbike Promotion: Industry forced to recognise a new, health-focused consumer

Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy

Published in Health Club Management 2020 issue 8
Consumers are increasingly concerned about building resilience to guard against COVID-19
Consumers are increasingly concerned about building resilience to guard against COVID-19
The CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention

A global pandemic affects how we all look at our own health and fitness. The COVID-19 crisis has highlighted the increased risks that being obese, overweight and sedentary can bring to a person’s immune system and its ability to protect against viruses. Studies also show that patients who have Type 2 diabetes or other metabolic syndromes are ten times more at risk of dying from COVID-19.

Lack of exercise is even argued to be as deadly as smoking when it comes to morbidity statistics, and it’s estimated that low physical activity levels could be responsible for around 1 in 10 cases of heart disease and just under 1 in 5 cases of colon cancer in the UK alone.

According to research collated by the NHS, exercise can reduce the risk of major illnesses by up to 50 per cent, and lower your risk of early death by 30 per cent.

As people return to their fitness facilities, the industry needs to be ready to provide for a new consumer focus. Gone are the days where aesthetic fitness ambitions will be the most-sought after goals. In its place will be the new health-orientated consumer.

Therefore, the industry needs effective ways of testing, benchmarking and improving health markers, as well as providing options that appeal to both those new to fitness facilities, as well as regular gym goers.

It’s a tough ask, but Wattbike has the answer: the Wattbike Health Assessment.

The Wattbike Health Assessment
Scientific research on the benefits of exercise has identified cardiorespiratory fitness (CRF) as an accurate way to measure someone’s physical health. In simple terms, CRF tells you how effective your body is at transporting oxygen to the places where it’s needed the most.

Although not a diagnostic test, the CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention to determine if an individual is at risk of developing cardiorespiratory or metabolic disorders, based on their CRF score.  

Recognising the importance of measuring CRF, Wattbike has created a simple, accessible and accurate health assessment, which is available via the free Wattbike Hub app. This gives each individual their CRF score and predicted VO2max, to show their current health and fitness benchmarks.

Importantly, from this score, each person is then assigned a personalised training plan, as well as individual training zones, so they can work to increase their score by the end of the training block – improving their health and extending their active life.

Wattbike Training Plans
After each improved score, the assigned training programme becomes more advanced, to ensure a continued progression without plateau. These training plans are programmed by sport scientists to offer individuals structure, consistency, and motivation for optimum fitness improvement.

Crucially, the plans safeguard the correct, individualised levels of exercise intensity and recovery, based on each CRF score in order to promote effective training and continued improvement.

Government Strategy highlights weight loss – but what about physical activity?
Richard Baker, Wattbike CEO

The urgency of tackling the obesity time bomb has been highlighted by evidence of the link to an increased risk of COVID-19 complications and death. A major new campaign, unveiled as part of the government’s new obesity strategy, aims to encourage millions of adults to kick start their health, lose weight and reduce their risk of serious illness, including COVID-19.

Commenting on this agenda, Richard Baker, Wattbike CEO says: “It’s good to see the government taking a stronger stand against obesity, but disappointing to see their campaign focusing on losing weight, with no mention whatsoever about physical exercise.

“Greater awareness of what we consume is an essential factor in weight loss but not the only factor. We know that to win the battle in the long-term, there need to be maintained lifestyle changes, of which exercise is an essential behaviour to incorporate into everyday life.

“Obesity is closely related to inflammatory diseases such as type 2 diabetes and cardiorespiratory disease and we know that exercise is the medicine that can mitigate against these risks, so it’s disappointing that there’s no mention of exercise within this campaign.”

“It’s good to see the government taking a stronger stand against obesity, but disappointing there’s no mention whatsoever in their campaign about physical exercise”

Huw Edwards, CEO at ukactive, said: “We’re in a health crisis and the COVID-19 pandemic is exacerbating the long-term health problems we have in this country, that stem from not being active enough.

“Being physically active can improve people’s resilience and outcomes in relation to disease, as well as benefitting their overall physical and mental health.

“The government needs to look beyond a campaign based on weight loss and also focus on how exercise can make people healthier, happier and stronger.”

Taking the Wattbike test
Lead sport scientist, Eddie Fletcher

• Wattbike sampled a user who had taken the Wattbike Health Submax Test (the CRF test).

• The person tested was a 51-year-old man, weighing 92kg and with a CRF score on the 10th percentile.

• The results indicated the participant was at a high risk of CVD, hypertension and type 2 diabetes.

• As well as indicating an increased risk for a number of illnesses, a low CRF score will also dramatically impact recovery time.

• Following the Wattbike Health Assessment test, the participant followed a 13-week Wattbike Health Plan, which included 50 sessions in total, including the initial and final assessments, across low, moderate and high intensity workouts, with rest days prescribed.

• The outcomes included a 9kg weight loss to 83kg and a move to the 80th percentile (+70 percentile).

• Their VO2 max increased, extending their active life by 1.62 years and they were deemed to be at significantly lower risk of CVD, hypertension and type 2 diabetes.

• In terms of Maximum Minute Power, there was an increase of 31 per cent, and they also achieved a 17 per cent increase in survival benefits in their measure of Metabolic Equivalents (METs).

Find out more: www.wattbike.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Wattbike test sets the parameters for improvements to fitness and performance
The Wattbike test sets the parameters for improvements to fitness and performance
https://www.leisureopportunities.co.uk/images/2020/60219_411863.jpg
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Wattbike, Eddie Fletcher, Richard Baker,health-focused consumers, health assessments, gyms, health clubs
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
Latest News
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
Latest News
Peloton Interactive Inc is believed to be working to get its costs under control in ...
Latest News
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
Latest News
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 ...
Latest News
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of ...
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Company profiles
Company profile: BLK BOX
BLK BOX is recognised as a trusted authority in strength equipment and facility design. Through ...
Company profiles
Company profile: IndigoFitness
At IndigoFitness, we're not just about providing equipment; we're about delivering exceptional training spaces. We ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: £26 Million Investment Paves The Way For Health and Wellbeing Hub At Lincolnshire Sport Complex
South Holland District Council has bolstered its successful £20 million UK Government, Levelling Up Fund bid with a £6 million investment to see the Castle Sports Complex in Spalding transformed into a health and wellbeing hub to drive positive health outcomes for residents across the district.
Directory
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Core Health and Fitness
Core Health and Fitness
Partner sites