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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Virtuagym

Virtuagym’s all-in-one fitness software for health clubs and PTs is enabling the delivery of cloud-based coaching systems for enhanced member results at a very competitive price

Published in Health Club Management 2016 issue 8
Technology can help bring coaching costs down by enabling different models
Technology can help bring coaching costs down by enabling different models
Experience shows that blended coaching models – coaching in combination with self-management using an app – boosts retention

ccording to ACSM’s Worldwide Survey of Fitness Trends 2016, the demand for trainers is ever-increasing. However, the relative high costs of personal coaching are still prohibitive for a large amount of people. Technology can help! There are several ways to provide coaching models to this target group in a way that is both affordable and sustainable for your business.

The Coaching Pyramid
It’s important to realise that coaching does not have to be an all-or-nothing deal. Between one-on-one personal training and complete self-management, there are various other gradations of coaching, each with a different target demographic. Applied to your current client base, you’d probably see it as a pyramid: the higher the level of personal attention, the higher the costs for both club and client, and the fewer people willing or able to afford the service.

Self-management
At the very bottom of the pyramid, there’s the self-management approach. Present mobile app technology now allows you to give your clients access to default workout plans and tools for progress tracking through your gym app, completely automated at minimal extra costs. Software providers like Virtuagym even offer all-digital upsell opportunities to this group. Personal guidance is minimal to zero, aside from perhaps an initial tour through the gym and its equipment.

Collective coaching
A step up from the self-management approach is collective coaching. The use of mobile apps and optional wearables now allow clubs to coach a large number of clients simultaneously. Trainers can distribute workouts, nutrition plans, recipes, motivational messages, challenges, and so on with a single click.

While collective coaching won’t allow you to cater to every single need of your clients, it does allow you to provide a level of personal attention to many at minimal cost. Personal feedback can be offered in various tiers (think weekly, monthly or quarterly) allowing for affordable coaching for all and an interesting source of additional revenue. On top of that, experience shows that blended coaching models (coaching in combination with self-management using an app) also boost member retention.

Wearables
Already mentioned above, wearables are an easy way to diversify and increase your revenue. Your staff can advise your clients to purchase wearables which seamlessly integrate with your club and coaching services. Moreover, tracked data can be made accessible to coaches. This way, wearables can be seen as the missing link between your club and your clients’ daily lives. Wearables work great in combination with collective coaching – without in-person contact, coaches can still remain up-to-date on the progress of a large number of clients, and efficiently guide them where necessary.

Expand Your Offering
The advice to take away from all this would be not to choose between these various forms of coaching, but rather to expand your offering. A great example is personal training companies expanding their services with lifestyle coaching, combining a personal intake and follow-ups with self-management. The same can be done by health clubs, who often have thousands of existing clients who they can cater these services to.

By diversifying your offer as a gym, you can not only increase your retention and revenue from existing clients, but appeal to new demographics as well.

You can even use online coaching tools keep a line open with ex-clients. Even if they choose not to use your gym services in your club, you can still earn revenue and more easily draw them back in once they’re ready to become your client again.

Expand and Diversify Your Business with Virtuagym

Virtuagym is the all-in-one fitness software for health clubs and personal trainers. Cloud-based tools for client coaching and management enable you to effectively diversify and expand your business online. Deliver workout and nutrition plans directly to your clients via your own branded mobile app, wherever they are; motivate and engage them via your own online community via discussion groups, private messaging, and a challenge and reward system. Integrated business models based on upselling of PRO memberships offer the flexibility you need to offer various tiers of memberships. And deep integrations with the NEO Health smart monitors provide the tools for progress tracking at a distance, while simultaneously creating a new revenue stream through the NEO Health reselling programme.

Virtuagym enables cloud-based coaching
Virtuagym enables cloud-based coaching

Virtuagym

TEL: +44 (0)20 8133 3657
EMAIL: [email protected]
WEB: www.virtuagym.com/professional

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Tracked data can help coaches keep up to date with clients
Tracked data can help coaches keep up to date with clients
https://www.leisureopportunities.co.uk/images/138481_165457.jpg
Blended coaching models, combining in-person support with self-management via an app, boost retention, says Virtuagym
Virtuagym,Virtuagym
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Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
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Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
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Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
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Uniforms
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Property & Tenders
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Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: Virtuagym

Virtuagym’s all-in-one fitness software for health clubs and PTs is enabling the delivery of cloud-based coaching systems for enhanced member results at a very competitive price

Published in Health Club Management 2016 issue 8
Technology can help bring coaching costs down by enabling different models
Technology can help bring coaching costs down by enabling different models
Experience shows that blended coaching models – coaching in combination with self-management using an app – boosts retention

ccording to ACSM’s Worldwide Survey of Fitness Trends 2016, the demand for trainers is ever-increasing. However, the relative high costs of personal coaching are still prohibitive for a large amount of people. Technology can help! There are several ways to provide coaching models to this target group in a way that is both affordable and sustainable for your business.

The Coaching Pyramid
It’s important to realise that coaching does not have to be an all-or-nothing deal. Between one-on-one personal training and complete self-management, there are various other gradations of coaching, each with a different target demographic. Applied to your current client base, you’d probably see it as a pyramid: the higher the level of personal attention, the higher the costs for both club and client, and the fewer people willing or able to afford the service.

Self-management
At the very bottom of the pyramid, there’s the self-management approach. Present mobile app technology now allows you to give your clients access to default workout plans and tools for progress tracking through your gym app, completely automated at minimal extra costs. Software providers like Virtuagym even offer all-digital upsell opportunities to this group. Personal guidance is minimal to zero, aside from perhaps an initial tour through the gym and its equipment.

Collective coaching
A step up from the self-management approach is collective coaching. The use of mobile apps and optional wearables now allow clubs to coach a large number of clients simultaneously. Trainers can distribute workouts, nutrition plans, recipes, motivational messages, challenges, and so on with a single click.

While collective coaching won’t allow you to cater to every single need of your clients, it does allow you to provide a level of personal attention to many at minimal cost. Personal feedback can be offered in various tiers (think weekly, monthly or quarterly) allowing for affordable coaching for all and an interesting source of additional revenue. On top of that, experience shows that blended coaching models (coaching in combination with self-management using an app) also boost member retention.

Wearables
Already mentioned above, wearables are an easy way to diversify and increase your revenue. Your staff can advise your clients to purchase wearables which seamlessly integrate with your club and coaching services. Moreover, tracked data can be made accessible to coaches. This way, wearables can be seen as the missing link between your club and your clients’ daily lives. Wearables work great in combination with collective coaching – without in-person contact, coaches can still remain up-to-date on the progress of a large number of clients, and efficiently guide them where necessary.

Expand Your Offering
The advice to take away from all this would be not to choose between these various forms of coaching, but rather to expand your offering. A great example is personal training companies expanding their services with lifestyle coaching, combining a personal intake and follow-ups with self-management. The same can be done by health clubs, who often have thousands of existing clients who they can cater these services to.

By diversifying your offer as a gym, you can not only increase your retention and revenue from existing clients, but appeal to new demographics as well.

You can even use online coaching tools keep a line open with ex-clients. Even if they choose not to use your gym services in your club, you can still earn revenue and more easily draw them back in once they’re ready to become your client again.

Expand and Diversify Your Business with Virtuagym

Virtuagym is the all-in-one fitness software for health clubs and personal trainers. Cloud-based tools for client coaching and management enable you to effectively diversify and expand your business online. Deliver workout and nutrition plans directly to your clients via your own branded mobile app, wherever they are; motivate and engage them via your own online community via discussion groups, private messaging, and a challenge and reward system. Integrated business models based on upselling of PRO memberships offer the flexibility you need to offer various tiers of memberships. And deep integrations with the NEO Health smart monitors provide the tools for progress tracking at a distance, while simultaneously creating a new revenue stream through the NEO Health reselling programme.

Virtuagym enables cloud-based coaching
Virtuagym enables cloud-based coaching

Virtuagym

TEL: +44 (0)20 8133 3657
EMAIL: [email protected]
WEB: www.virtuagym.com/professional

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Tracked data can help coaches keep up to date with clients
Tracked data can help coaches keep up to date with clients
https://www.leisureopportunities.co.uk/images/138481_165457.jpg
Blended coaching models, combining in-person support with self-management via an app, boost retention, says Virtuagym
Virtuagym,Virtuagym
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
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David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
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Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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