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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Digital gym floor - Funxtion

Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience

Published in Health Club Management 2020 issue 8
Funxtion has installed a digital circuit for Sporteve
Funxtion has installed a digital circuit for Sporteve

Sporteve, a growing chain of women-only workout spaces, with nearly 30 sites operating across Germany, decided to partner with FunXtion – experts in interactive digital fitness, to integrate digital capabilities onto the gym floor environment, enhancing the training experience for both members and instructors.

Detlef Garburg, executive director of Sporteve explains: “We identified a need to differentiate our offer in what is becoming an increasingly competitive market. We wanted to elevate our member experience to the next level and also optimise the level of coaching and support our gym floor trainers were providing. FunXtion’s MultiScreen Solution offered us the perfect solution.”

Adding digital circuits
“Digitalisation is impacting all aspects of life and we wanted to make sure we were aligned to consumer needs and demands. Our members are used to making purchases online, enjoying subscription based on-demand entertainment at home and having fingertip access to unlimited information from their mobile devices.

“Integrating a digital circuit into our training provision seemed like a natural progression.”

Depending on the space available at each site, the Sporteve team has positioned three of four FunXtion MultiScreen Solution units to create a digital workout circuit. Each screen demonstrates a unique exercise for a pre-programmed time frame. Once this comes to an end, members are promoted to move on to the next screen, or exercise station. This enables them to enjoy an effective circuit concurrently, ensuring a delivery of a social setting where varying abilities can all train safely alongside each other.

Instructor engagement
“The beauty of this setup is that instructors can focus their time with members who most need it, safe in the knowledge that the other participants are supported by the on-screen coaching,” says Garburg. “We installed this solution to enhance gym floor instruction, never to replace it. Members can also self-activate the digital circuit, allowing them to work out at times most convenient to them.

“The quality of the provision is second to none. All recorded exercise demonstrations are performed by real people, not animations and we felt this was important to promote a closer connection for our members, who are mostly busy seniors with limited or no previous gym experience, so it is key that any new introductions to our offering are simple and safe,” he explained.

Ernst De Neef, CEO, FunXtion adds: “This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members. They can now differentiate their product and the integration of digital circuits has provided a unique service to attract and retain members, whilst aiding staff.”

Find out more: www.funxtion.com

"This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members"
Ernst De Neef, FunXtion

"We wanted to elevate our member experience to the next level and also optimise the level of coaching on offer"
Detlef Garburg, Sporteve

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Instructors can spend more time with members
Instructors can spend more time with members
https://www.leisureopportunities.co.uk/images/2020/539468_292122.jpg
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
Funxtion, Sporteve, Ernst De Neef, Detlef Garburg, ,digital fitness,
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
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AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
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Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
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09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
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02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Digital gym floor - Funxtion

Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience

Published in Health Club Management 2020 issue 8
Funxtion has installed a digital circuit for Sporteve
Funxtion has installed a digital circuit for Sporteve

Sporteve, a growing chain of women-only workout spaces, with nearly 30 sites operating across Germany, decided to partner with FunXtion – experts in interactive digital fitness, to integrate digital capabilities onto the gym floor environment, enhancing the training experience for both members and instructors.

Detlef Garburg, executive director of Sporteve explains: “We identified a need to differentiate our offer in what is becoming an increasingly competitive market. We wanted to elevate our member experience to the next level and also optimise the level of coaching and support our gym floor trainers were providing. FunXtion’s MultiScreen Solution offered us the perfect solution.”

Adding digital circuits
“Digitalisation is impacting all aspects of life and we wanted to make sure we were aligned to consumer needs and demands. Our members are used to making purchases online, enjoying subscription based on-demand entertainment at home and having fingertip access to unlimited information from their mobile devices.

“Integrating a digital circuit into our training provision seemed like a natural progression.”

Depending on the space available at each site, the Sporteve team has positioned three of four FunXtion MultiScreen Solution units to create a digital workout circuit. Each screen demonstrates a unique exercise for a pre-programmed time frame. Once this comes to an end, members are promoted to move on to the next screen, or exercise station. This enables them to enjoy an effective circuit concurrently, ensuring a delivery of a social setting where varying abilities can all train safely alongside each other.

Instructor engagement
“The beauty of this setup is that instructors can focus their time with members who most need it, safe in the knowledge that the other participants are supported by the on-screen coaching,” says Garburg. “We installed this solution to enhance gym floor instruction, never to replace it. Members can also self-activate the digital circuit, allowing them to work out at times most convenient to them.

“The quality of the provision is second to none. All recorded exercise demonstrations are performed by real people, not animations and we felt this was important to promote a closer connection for our members, who are mostly busy seniors with limited or no previous gym experience, so it is key that any new introductions to our offering are simple and safe,” he explained.

Ernst De Neef, CEO, FunXtion adds: “This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members. They can now differentiate their product and the integration of digital circuits has provided a unique service to attract and retain members, whilst aiding staff.”

Find out more: www.funxtion.com

"This partnership allows Sporteve to enhance their offer to a much more engaged, connected level for members"
Ernst De Neef, FunXtion

"We wanted to elevate our member experience to the next level and also optimise the level of coaching on offer"
Detlef Garburg, Sporteve

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Instructors can spend more time with members
Instructors can spend more time with members
https://www.leisureopportunities.co.uk/images/2020/539468_292122.jpg
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
Funxtion, Sporteve, Ernst De Neef, Detlef Garburg, ,digital fitness,
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
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The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
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Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Software
Volution.fit: Software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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The Retention Guru
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