GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Technogym: Honour bound

Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place

Published in Health Club Management 2021 issue 4
Louis Hamilton
Louis Hamilton
Technogym’s support & innovative products have brought my dream to life

I’ve seen the fitness and sports sectors from a lot of angles,” explains Hamilton. “I was a full-time football player until I was released due to injury, then entered the fitness industry and worked in a council gym for six years. From there I went self-employed and worked out of my converted garage for five years. I always knew I wanted to open a studio, and used those years to save up every penny.”

The gym’s name hints at the driving force behind Louis’s hard work.

Hamilton lost his father, much-loved football player Neville Hamilton, shortly before his 18th birthday. An annual sporting award dedicated to him is given for community events or remarkable achievements in sport.

Hamilton’s Honour was created to continue the Hamilton family’s dedication to community fitness.

“It’s been hard work with lots of challenges,” says Hamilton. “But I never stopped working towards the dream, and Technogym has been amazingly helpful throughout the entire journey.”

“My vision for Hamilton’s Honour goes beyond being a fitness business,” says Hamilton. “I want to support the local community, give a lot back, and raise funds for charity through our activities.

Giving back is a big theme for Hamilton and his team. Even before the studio had officially opened, he had leveraged the gym’s social media to raise over £1,400 for British Heart Foundation in memory of his father.

Home-feel
Hamilton’s Honour offers the highest standard of service and facilities in a welcoming, home-feel studio. This new fitness facility, now equipped with the latest Technogym innovations, has opened its doors and welcomed members to experience the Excite Live cardio range.

“I set out to create a quiet, spacious, private environment where people could feel as though they were training in a home gym – if a home gym could have stunning décor and state of the art equipment!” says Hamilton. “I took my inspiration from top locations in the hospitality sector, working with a designer and with Technogym to create the look and feel I wanted.”

“Our membership is capped at 400 which means members will always have the space and attention they deserve.”

Hamilton’s Honour is completely kitted out with Technogym equipment and the partnership has brought the vision to life. There’s an Olympic lifting area, a cardio zone (with Excite Live Run), a HIIT and functional area (featuring Skill Line products), and an Omnia functional training rig with attachments accompanying a half-size boxing ring, tucked away behind a design wall.

“My aim was always to create a beautiful space with premium products,” says Hamilton. “I looked at other equipment companies but none came close to Technogym. Their equipment looks beautiful and ties in with my theme, and offers the latest technology.

“Partnering with Technogym means I will always be at the forefront of innovation. Technogym is a true partner – they helped me design the space, install the equipment, train my staff on the technology, and put together the best package of content for my members.

“Hamilton’s Honour’s membership runs from beginners through to elite athletes, and Technogym offers something for everyone.”

Advanced Innovation
“Excite Live is the most advanced and innovative product out there,” says Hamilton. “It’s perfect for members of any level, because Technogym Live works with the user to guide them through a pre-set programme.

Beginners can join in with live routines, and advanced athletes can push themselves with the fast track controls, changing speed and incline on the fly. Excite Live is amazing, and feedback has been incredible. People have never used anything like it.”

Hamilton also chose to feature the Mywellness app, which is helping him create the all-important community feel at Hamilton’s Honour.

“We want our members to have all their fitness information in one place, and that’s what Mywellness does,” he explains. “All of the Technogym equipment links to their Mywellness, and they can track data outside the gym too. It all links to our leader board, and we can set challenges and prizes. I want to give back as much as I can to people using the gym.

“Technogym’s support and innovative products have brought my dream to life. They’ve been a phone call away the whole time and I am grateful to have them as a partner.”

More: www.technogym.com

Hamilton’s Honour is Leicester’s newest studio / photo: Technogym
Hamilton’s Honour is Leicester’s newest studio / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
https://www.leisureopportunities.co.uk/images/2021/455911_335271.jpg
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym
HCM magazine
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM magazine
When women train on half-truths and crap science it’s painfully limiting
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
HCM Magazine
Editor's letter
Many assume this work will fall largely to the public sector, however the private sector will also want to be involved
HCM Magazine
Research
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater risk
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
IHRSA
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM Magazine
Supplier showcase
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Fitness equipment
Octane Fitness: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Technogym: Honour bound

Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place

Published in Health Club Management 2021 issue 4
Louis Hamilton
Louis Hamilton
Technogym’s support & innovative products have brought my dream to life

I’ve seen the fitness and sports sectors from a lot of angles,” explains Hamilton. “I was a full-time football player until I was released due to injury, then entered the fitness industry and worked in a council gym for six years. From there I went self-employed and worked out of my converted garage for five years. I always knew I wanted to open a studio, and used those years to save up every penny.”

The gym’s name hints at the driving force behind Louis’s hard work.

Hamilton lost his father, much-loved football player Neville Hamilton, shortly before his 18th birthday. An annual sporting award dedicated to him is given for community events or remarkable achievements in sport.

Hamilton’s Honour was created to continue the Hamilton family’s dedication to community fitness.

“It’s been hard work with lots of challenges,” says Hamilton. “But I never stopped working towards the dream, and Technogym has been amazingly helpful throughout the entire journey.”

“My vision for Hamilton’s Honour goes beyond being a fitness business,” says Hamilton. “I want to support the local community, give a lot back, and raise funds for charity through our activities.

Giving back is a big theme for Hamilton and his team. Even before the studio had officially opened, he had leveraged the gym’s social media to raise over £1,400 for British Heart Foundation in memory of his father.

Home-feel
Hamilton’s Honour offers the highest standard of service and facilities in a welcoming, home-feel studio. This new fitness facility, now equipped with the latest Technogym innovations, has opened its doors and welcomed members to experience the Excite Live cardio range.

“I set out to create a quiet, spacious, private environment where people could feel as though they were training in a home gym – if a home gym could have stunning décor and state of the art equipment!” says Hamilton. “I took my inspiration from top locations in the hospitality sector, working with a designer and with Technogym to create the look and feel I wanted.”

“Our membership is capped at 400 which means members will always have the space and attention they deserve.”

Hamilton’s Honour is completely kitted out with Technogym equipment and the partnership has brought the vision to life. There’s an Olympic lifting area, a cardio zone (with Excite Live Run), a HIIT and functional area (featuring Skill Line products), and an Omnia functional training rig with attachments accompanying a half-size boxing ring, tucked away behind a design wall.

“My aim was always to create a beautiful space with premium products,” says Hamilton. “I looked at other equipment companies but none came close to Technogym. Their equipment looks beautiful and ties in with my theme, and offers the latest technology.

“Partnering with Technogym means I will always be at the forefront of innovation. Technogym is a true partner – they helped me design the space, install the equipment, train my staff on the technology, and put together the best package of content for my members.

“Hamilton’s Honour’s membership runs from beginners through to elite athletes, and Technogym offers something for everyone.”

Advanced Innovation
“Excite Live is the most advanced and innovative product out there,” says Hamilton. “It’s perfect for members of any level, because Technogym Live works with the user to guide them through a pre-set programme.

Beginners can join in with live routines, and advanced athletes can push themselves with the fast track controls, changing speed and incline on the fly. Excite Live is amazing, and feedback has been incredible. People have never used anything like it.”

Hamilton also chose to feature the Mywellness app, which is helping him create the all-important community feel at Hamilton’s Honour.

“We want our members to have all their fitness information in one place, and that’s what Mywellness does,” he explains. “All of the Technogym equipment links to their Mywellness, and they can track data outside the gym too. It all links to our leader board, and we can set challenges and prizes. I want to give back as much as I can to people using the gym.

“Technogym’s support and innovative products have brought my dream to life. They’ve been a phone call away the whole time and I am grateful to have them as a partner.”

More: www.technogym.com

Hamilton’s Honour is Leicester’s newest studio / photo: Technogym
Hamilton’s Honour is Leicester’s newest studio / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
https://www.leisureopportunities.co.uk/images/2021/455911_335271.jpg
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Fitness equipment
Octane Fitness: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills