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The Leisure Media Company Ltd
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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 2
Addressing the ‘multi-venue usage’ debate
Justin Mendleton,
Commercial Director,
MoveGB
Justin Mendleton

I am writing with reference to the debate circulating around the industry about the risks associated with partnering with online multi-venue platforms.

It’s an important subject and there are plenty of examples from other industries that have seen ‘aggregation/marketplace’ disruption.

We believe any credible debate needs be an informed one, understanding the risk and rewards. We are an industry of subscription-based, repeat-use consumers versus other industries like hotels and insurance which are predominantly one-off transactions and are very price-led. It is vital therefore for fitness operators to really understand what our marketplace platforms and their consumers offer, rather than predetermining that they are a threat to their business.

“ A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand”

There is undeniable growing consumer demand for multi-venue usage. We believe this demand, combined with the growing evidence that it increases retention, means that we need an open and educated debate about how to use technology to tap into the opportunities.

A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand. Of course, there are some very valid questions to be had in this debate. How aligned are these platforms to your mission and the industry’s core purpose to keep people active? How loyal are their communities and do they create value for fitness partners? Do their models rely on discounting and cannibalisation or do they drive consumer behaviour change and retention? Our advice is get informed!

Time to book the next class? There’s growing consumer demand for multi-venue usage PHOTO: SHUTTERSTOCK/RIDO
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Frank is proud that FIBO is the place for international networking, innovation and inspiration
Frank is proud that FIBO is the place for international networking, innovation and inspiration
https://www.leisureopportunities.co.uk/images/imagesX/HCM2019_2reply.jpg
Addressing the ‘multi-venue usage’ debate
Justin Mendleton, commercial director, MoveGB,multi-venue usage, Justin Mendleton, MoveGB
HCM magazine
HCM People

Mark Tweedie

Associate, Miova
I’d love to see a national wellness service working hand in glove with NHS primary care
HCM magazine
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Mariah Rooney

Founder, Trauma Informed Weight Lifting
When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
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Steph Eaves looks at how health assessment devices are evolving to keep up with industry trends
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The Colruyt family saw that government wasn’t moving fast enough towards prevention and realised real change would have to come from companies
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Immediate rewards can motivate people to exercise more, according to new research, reports Kath Hudson
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Symbio ultra-premium cardio equipment from Life Fitness raises the bar for design and performance
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A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
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At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
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We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
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Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
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Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
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The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
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Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
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The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
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Click on a catalogue to view it online
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Zoom Media press release: Is AV the way to go for brands who want to create cinematic style content?
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10-13 Apr 2025
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07-07 Jun 2025
Worldwide, Various,
Diary dates

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 2
Addressing the ‘multi-venue usage’ debate
Justin Mendleton,
Commercial Director,
MoveGB
Justin Mendleton

I am writing with reference to the debate circulating around the industry about the risks associated with partnering with online multi-venue platforms.

It’s an important subject and there are plenty of examples from other industries that have seen ‘aggregation/marketplace’ disruption.

We believe any credible debate needs be an informed one, understanding the risk and rewards. We are an industry of subscription-based, repeat-use consumers versus other industries like hotels and insurance which are predominantly one-off transactions and are very price-led. It is vital therefore for fitness operators to really understand what our marketplace platforms and their consumers offer, rather than predetermining that they are a threat to their business.

“ A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand”

There is undeniable growing consumer demand for multi-venue usage. We believe this demand, combined with the growing evidence that it increases retention, means that we need an open and educated debate about how to use technology to tap into the opportunities.

A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand. Of course, there are some very valid questions to be had in this debate. How aligned are these platforms to your mission and the industry’s core purpose to keep people active? How loyal are their communities and do they create value for fitness partners? Do their models rely on discounting and cannibalisation or do they drive consumer behaviour change and retention? Our advice is get informed!

Time to book the next class? There’s growing consumer demand for multi-venue usage PHOTO: SHUTTERSTOCK/RIDO
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Frank is proud that FIBO is the place for international networking, innovation and inspiration
Frank is proud that FIBO is the place for international networking, innovation and inspiration
https://www.leisureopportunities.co.uk/images/imagesX/HCM2019_2reply.jpg
Addressing the ‘multi-venue usage’ debate
Justin Mendleton, commercial director, MoveGB,multi-venue usage, Justin Mendleton, MoveGB
Latest News
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement ...
Latest News
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and ...
Latest News
With just a few weeks until the General Election, CIMSPA – the organisation that represents people ...
Latest News
Co-founders of specialist gym and fitness wear company, WIT Fitness, have returned to the brand ...
Latest News
Basic-Fit has signed an agreement to sell five Holmes Place clubs it acquired as part ...
Latest News
The UK health and fitness is performing well, especially the private sector, with member numbers, ...
Latest News
David Lloyd Leisure has opened the doors of Madrid country club, La Finca, which it ...
Latest News
Leisure development specialist, Alliance Leisure, has appointed industry veteran, David Stalker, as advisor to the ...
Latest News
According to new research from Ernst & Young, the gap between female and male engagement ...
Latest News
Justin Musgrove, CEO of Fitness First UK, has made another tactical move, launching three Les ...
Latest News
High-end country club operator, Life Time Group Holdings, has closed a US$40 million sale and ...
Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Company profiles
Company profile: Kemitron GmbH
Kemitron is a German family-owned company specialising in the development and manufacture of high-quality products ...
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Supplier Showcases
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex brings HIIT Without the Hurt training to Plymouth Active
Speedflex is continuing its installation flurry with a fit-out at Plymouth Active Life Centre, a world-class swimming and diving facility and fitness centre.
Featured press releases
Zoom Media press release: Is AV the way to go for brands who want to create cinematic style content?
Audio-visual content is on the up, particularly in gyms as it plays a pivotal role in advertising by effectively connecting brands to aspirational and affluent customers.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
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