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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 2
Addressing the ‘multi-venue usage’ debate
Justin Mendleton,
Commercial Director,
MoveGB
Justin Mendleton

I am writing with reference to the debate circulating around the industry about the risks associated with partnering with online multi-venue platforms.

It’s an important subject and there are plenty of examples from other industries that have seen ‘aggregation/marketplace’ disruption.

We believe any credible debate needs be an informed one, understanding the risk and rewards. We are an industry of subscription-based, repeat-use consumers versus other industries like hotels and insurance which are predominantly one-off transactions and are very price-led. It is vital therefore for fitness operators to really understand what our marketplace platforms and their consumers offer, rather than predetermining that they are a threat to their business.

“ A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand”

There is undeniable growing consumer demand for multi-venue usage. We believe this demand, combined with the growing evidence that it increases retention, means that we need an open and educated debate about how to use technology to tap into the opportunities.

A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand. Of course, there are some very valid questions to be had in this debate. How aligned are these platforms to your mission and the industry’s core purpose to keep people active? How loyal are their communities and do they create value for fitness partners? Do their models rely on discounting and cannibalisation or do they drive consumer behaviour change and retention? Our advice is get informed!

Time to book the next class? There’s growing consumer demand for multi-venue usage PHOTO: SHUTTERSTOCK/RIDO
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/HCM2019_2reply.jpg
Addressing the ‘multi-venue usage’ debate
Justin Mendleton, commercial director, MoveGB,multi-venue usage, Justin Mendleton, MoveGB
HCM magazine
Teenage girls are not voluntarily leaving activity, they’re being pushed out as a consequence of deep-rooted gender stereotypes
HCM magazine
HCM People

Jeremy McCarthy

Group director of spa, Mandarin Oriental
HCM magazine
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM Magazine
Everyone's talking about
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
HCM Magazine
Insight
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Event showcase
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: Gympass
Gympass is a corporate wellbeing platform that ignites and fuels every journey to feel good....
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 2
Addressing the ‘multi-venue usage’ debate
Justin Mendleton,
Commercial Director,
MoveGB
Justin Mendleton

I am writing with reference to the debate circulating around the industry about the risks associated with partnering with online multi-venue platforms.

It’s an important subject and there are plenty of examples from other industries that have seen ‘aggregation/marketplace’ disruption.

We believe any credible debate needs be an informed one, understanding the risk and rewards. We are an industry of subscription-based, repeat-use consumers versus other industries like hotels and insurance which are predominantly one-off transactions and are very price-led. It is vital therefore for fitness operators to really understand what our marketplace platforms and their consumers offer, rather than predetermining that they are a threat to their business.

“ A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand”

There is undeniable growing consumer demand for multi-venue usage. We believe this demand, combined with the growing evidence that it increases retention, means that we need an open and educated debate about how to use technology to tap into the opportunities.

A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand. Of course, there are some very valid questions to be had in this debate. How aligned are these platforms to your mission and the industry’s core purpose to keep people active? How loyal are their communities and do they create value for fitness partners? Do their models rely on discounting and cannibalisation or do they drive consumer behaviour change and retention? Our advice is get informed!

Time to book the next class? There’s growing consumer demand for multi-venue usage PHOTO: SHUTTERSTOCK/RIDO
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/HCM2019_2reply.jpg
Addressing the ‘multi-venue usage’ debate
Justin Mendleton, commercial director, MoveGB,multi-venue usage, Justin Mendleton, MoveGB
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Latest News
A new report by Deloitte, outlining the social and economic value of the global health ...
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: Gympass
Gympass is a corporate wellbeing platform that ignites and fuels every journey to feel good....
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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