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FITNESS, HEALTH, WELLNESS

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 2
Addressing the ‘multi-venue usage’ debate
Justin Mendleton,
Commercial Director,
MoveGB
Justin Mendleton

I am writing with reference to the debate circulating around the industry about the risks associated with partnering with online multi-venue platforms.

It’s an important subject and there are plenty of examples from other industries that have seen ‘aggregation/marketplace’ disruption.

We believe any credible debate needs be an informed one, understanding the risk and rewards. We are an industry of subscription-based, repeat-use consumers versus other industries like hotels and insurance which are predominantly one-off transactions and are very price-led. It is vital therefore for fitness operators to really understand what our marketplace platforms and their consumers offer, rather than predetermining that they are a threat to their business.

“ A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand”

There is undeniable growing consumer demand for multi-venue usage. We believe this demand, combined with the growing evidence that it increases retention, means that we need an open and educated debate about how to use technology to tap into the opportunities.

A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand. Of course, there are some very valid questions to be had in this debate. How aligned are these platforms to your mission and the industry’s core purpose to keep people active? How loyal are their communities and do they create value for fitness partners? Do their models rely on discounting and cannibalisation or do they drive consumer behaviour change and retention? Our advice is get informed!

Time to book the next class? There’s growing consumer demand for multi-venue usage PHOTO: SHUTTERSTOCK/RIDO
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Frank is proud that FIBO is the place for international networking, innovation and inspiration
Frank is proud that FIBO is the place for international networking, innovation and inspiration
https://www.leisureopportunities.co.uk/images/imagesX/HCM2019_2reply.jpg
Addressing the ‘multi-venue usage’ debate
Justin Mendleton, commercial director, MoveGB,multi-venue usage, Justin Mendleton, MoveGB
HCM magazine
From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings
HCM magazine
As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
HCM magazine
Appointed president of Xponential Fitness when she was only 34, Sarah Luna attributes her career success to the grit, determination and stamina she honed as a dancer by day and Pilates teacher by night. She talks to Kath Hudson about how owning her choices has given her the resilience to take on one of the top jobs in the US fitness industry, while also raising a family
HCM magazine
Steph Eaves looks at how health assessment devices are evolving to keep up with industry trends
HCM magazine
Immediate rewards can motivate people to exercise more, according to new research, reports Kath Hudson
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Teca StandUp is an exciting line, bringing something genuinely new to gyms
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Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
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Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
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At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
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A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
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Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
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Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
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The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
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The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
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Click on a catalogue to view it online
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07-07 Jun 2025
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28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2019 issue 2
Addressing the ‘multi-venue usage’ debate
Justin Mendleton,
Commercial Director,
MoveGB
Justin Mendleton

I am writing with reference to the debate circulating around the industry about the risks associated with partnering with online multi-venue platforms.

It’s an important subject and there are plenty of examples from other industries that have seen ‘aggregation/marketplace’ disruption.

We believe any credible debate needs be an informed one, understanding the risk and rewards. We are an industry of subscription-based, repeat-use consumers versus other industries like hotels and insurance which are predominantly one-off transactions and are very price-led. It is vital therefore for fitness operators to really understand what our marketplace platforms and their consumers offer, rather than predetermining that they are a threat to their business.

“ A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand”

There is undeniable growing consumer demand for multi-venue usage. We believe this demand, combined with the growing evidence that it increases retention, means that we need an open and educated debate about how to use technology to tap into the opportunities.

A partner whose core competence is digital can enable collaboration between operators to unlock the value of this growing demand. Of course, there are some very valid questions to be had in this debate. How aligned are these platforms to your mission and the industry’s core purpose to keep people active? How loyal are their communities and do they create value for fitness partners? Do their models rely on discounting and cannibalisation or do they drive consumer behaviour change and retention? Our advice is get informed!

Time to book the next class? There’s growing consumer demand for multi-venue usage PHOTO: SHUTTERSTOCK/RIDO
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Frank is proud that FIBO is the place for international networking, innovation and inspiration
Frank is proud that FIBO is the place for international networking, innovation and inspiration
https://www.leisureopportunities.co.uk/images/imagesX/HCM2019_2reply.jpg
Addressing the ‘multi-venue usage’ debate
Justin Mendleton, commercial director, MoveGB,multi-venue usage, Justin Mendleton, MoveGB
Latest News
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through ...
Latest News
After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit ...
Latest News
Rugby legend, Jonny Wilkinson has been announced as a keynote speakers for the HCM Summit ...
Latest News
As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power ...
Latest News
The Gym Group has built on the positive momentum of 2023, with a strong half-year ...
Latest News
The way fat stores are metabolised during exercise is different in males and females, according ...
Latest News
The UK's National Sector Partners Group (NSP) has called on the new government to pledge ...
Latest News
Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate ...
Latest News
Trade show and conference, Elevate, is expanding to India next year, with an event scheduled ...
Latest News
Industry body CIMSPA, which represents workers across the physical activity sector, has created an online ...
Latest News
Edinburgh Leisure is launching a six-week introduction to Nordic walking as part of its award-winning ...
Featured supplier news
Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, ...
Supplier Showcases
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Active IQ press release: Industry heavyweight David Stalker joins Active IQ as independent adviser
David Stalker, President of EuropeActive and a CIMSPA chartered fellow is joining Active IQ from July 2024.
Featured press releases
Greenwich Leisure Limited press release: London Youth Games concludes at Copper Box Arena
After an incredibly competitive season, the London Youth Games Finals Festival took place at the end of last month at GLL's Copper Box Arena in London.
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
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