GET HCM
magazine
Sign up for the free digital edition of HCM magazine and the free weekly HCM ezine
Not right now, thanksclose this window
British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

HCM People: Stephen Aucott & Matt BrownOdyssey Health Club and Spa

We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food

Published in Health Club Management 2020 issue 2
Stephen Aucott & Matt Brown
Stephen Aucott & Matt Brown

Located just north of London in the Hertfordshire countryside, a 15-year-old independent health club has kickstarted a healthy-eating scheme using an on-site potager project.

Odyssey Health Club’s owner, Stephen Aucott, and head chef, Matt Brown, have driven the initiative to integrate home-grown produce into the club’s food offering to offer a different and healthy dining option for their clientele.

Aucott and Brown are aiming to use the scheme to incorporate as much fresh produce into the menu as possible.

How did the idea come about?
We already had a strong focus on nutrition in general at the club and had a good relationship with our local organic farm. Plus, both we and our members have had a growing interest in local, organic, fresh food for some years. It was actually a TV programme – called Monty Don’s French Gardens – that provided great inspiration. He explored potager gardens and the culinary opportunities they present. This was the inspiration we needed to get the scheme started. We were already actively working on the presentation of the club grounds for the past few years, so the step to growing vegetables on-site was a natural progression from this and one we openly welcomed. We currently have a greenhouse, five raised beds and two hot bin composters.”

What is grown and why?
We’re growing a range of fruit, vegetables and various herbs, including strawberries, raspberries, tomatoes, onions, carrots and beetroot. We’ve also got some apple and cherry trees.

We decided on this selection because these are the staple elements of most dishes in the kitchen, and depending on seed success, we’re planning to add in other items in the next growing season, such as edible flowers for the salads.

At the moment we’re serving up carrot soup and carrot cake, but any other food that’s ripe on the day will also be harvested to go into the existing dishes, such as salads, sauces or dressings.

As we grow the scheme, the volume of produce will increase, which will allow us to supply more of the menu.

Why is it important to Odyssey to serve home-grown produce?
From a health perspective, this approach is congruent with the messages we give members regarding their food. We really enjoy the process of growing the vegetables and it is a point of difference for us versus other health clubs locally.

We would like to think that we’re offering something unique and, ideally, this will encourage members to grow their own vegetables at home, and ultimately to reconnect their relationship with food and where it comes from. The scheme also reduces our waste significantly, which is something very important to the club.

How have members responded?
Feedback has been really positive. Having the ability to promote ‘Homegrown Tomato Soup’ for example was something members commented on and they were really excited to know what was coming next. Their response is really encouraging as it demonstrates a positive engagement on subjects outside of just training, which is crucial for us.

How much does the scheme cost to run?
I would estimate about £500 per year, now that we’ve bought the greenhouse. We had scaffold boards donated by one of our members to build our raised beds, which was a huge help.

Our head of maintenance, Jason Miller, does the majority of the day-to-day management of the scheme, but once the planting has taken place, it’s mostly watering consistently and weeding. Oh, and keeping the rabbits out as much as we possibly can!

What have you learned from doing this?
We’ve learned that running this kind of scheme isn’t difficult, but it does take consistency! However, it’s certainly been worth our efforts, as the increased engagement with the members has been fantastic. Also, the fact that seasonal food is driving the dish of the day is one of the most rewarding aspects of the scheme, because this is exactly how it should be.

Do you feel the health and fitness industry is doing enough to encourage healthy eating?
My first response is no, but it’s obviously very difficult to identify what healthy eating is from one individual to another. Of course, there are basic principles – reduce sugar and lower refined carb intake, increase uptake of organic produce, eat more vegetables – but being too prescriptive with members can be off-putting for them, so it’s a fine line.

We try to educate our members to read more about the basis of a healthy diet and to make informed decisions and understand what they’re eating and why – but as we all know, it’s an incredibly in-depth subject and what works for one person to achieve their goals, may not work for another. We’ve been in the industry for 25 years and what we thought we knew 10 years ago has completely changed in recent years.

What are your plans for the future, will the scheme expand?
We’ve installed more raised beds for next year’s planting and we’re clearing additional space for a polytunnel to increase our production.

We’ve been advised that a polytunnel can produce as much as a field, so this is where we intend to go. We’re very fortunate that we have the space to do this, so we won’t waste the opportunity.

Odyssey head chef Matt Brown harvests potager-grown herbs for the table
Odyssey head chef Matt Brown harvests potager-grown herbs for the table
The Odyssey Health Club in Knebworth is adopting a more holistic approach
The Odyssey Health Club in Knebworth is adopting a more holistic approach
http://www.leisureopportunities.com/images/imagesX/395109_934074.jpg
Odyssey Health Club and Spa has created an on-site potager to deliver fresh food to members. Its owner and head chef explain how the scheme is helping members reconnect with food
Stephen Aucott, Matt Brown, Odyssey Health Club and Spa ,fitness nutrition, gym food offering, potager garden
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Design consultants
Zynk Design Consultants: Design consultants
Fitness equipment
Stages Cycling: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

features

HCM People: Stephen Aucott & Matt BrownOdyssey Health Club and Spa

We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food

Published in Health Club Management 2020 issue 2
Stephen Aucott & Matt Brown
Stephen Aucott & Matt Brown

Located just north of London in the Hertfordshire countryside, a 15-year-old independent health club has kickstarted a healthy-eating scheme using an on-site potager project.

Odyssey Health Club’s owner, Stephen Aucott, and head chef, Matt Brown, have driven the initiative to integrate home-grown produce into the club’s food offering to offer a different and healthy dining option for their clientele.

Aucott and Brown are aiming to use the scheme to incorporate as much fresh produce into the menu as possible.

How did the idea come about?
We already had a strong focus on nutrition in general at the club and had a good relationship with our local organic farm. Plus, both we and our members have had a growing interest in local, organic, fresh food for some years. It was actually a TV programme – called Monty Don’s French Gardens – that provided great inspiration. He explored potager gardens and the culinary opportunities they present. This was the inspiration we needed to get the scheme started. We were already actively working on the presentation of the club grounds for the past few years, so the step to growing vegetables on-site was a natural progression from this and one we openly welcomed. We currently have a greenhouse, five raised beds and two hot bin composters.”

What is grown and why?
We’re growing a range of fruit, vegetables and various herbs, including strawberries, raspberries, tomatoes, onions, carrots and beetroot. We’ve also got some apple and cherry trees.

We decided on this selection because these are the staple elements of most dishes in the kitchen, and depending on seed success, we’re planning to add in other items in the next growing season, such as edible flowers for the salads.

At the moment we’re serving up carrot soup and carrot cake, but any other food that’s ripe on the day will also be harvested to go into the existing dishes, such as salads, sauces or dressings.

As we grow the scheme, the volume of produce will increase, which will allow us to supply more of the menu.

Why is it important to Odyssey to serve home-grown produce?
From a health perspective, this approach is congruent with the messages we give members regarding their food. We really enjoy the process of growing the vegetables and it is a point of difference for us versus other health clubs locally.

We would like to think that we’re offering something unique and, ideally, this will encourage members to grow their own vegetables at home, and ultimately to reconnect their relationship with food and where it comes from. The scheme also reduces our waste significantly, which is something very important to the club.

How have members responded?
Feedback has been really positive. Having the ability to promote ‘Homegrown Tomato Soup’ for example was something members commented on and they were really excited to know what was coming next. Their response is really encouraging as it demonstrates a positive engagement on subjects outside of just training, which is crucial for us.

How much does the scheme cost to run?
I would estimate about £500 per year, now that we’ve bought the greenhouse. We had scaffold boards donated by one of our members to build our raised beds, which was a huge help.

Our head of maintenance, Jason Miller, does the majority of the day-to-day management of the scheme, but once the planting has taken place, it’s mostly watering consistently and weeding. Oh, and keeping the rabbits out as much as we possibly can!

What have you learned from doing this?
We’ve learned that running this kind of scheme isn’t difficult, but it does take consistency! However, it’s certainly been worth our efforts, as the increased engagement with the members has been fantastic. Also, the fact that seasonal food is driving the dish of the day is one of the most rewarding aspects of the scheme, because this is exactly how it should be.

Do you feel the health and fitness industry is doing enough to encourage healthy eating?
My first response is no, but it’s obviously very difficult to identify what healthy eating is from one individual to another. Of course, there are basic principles – reduce sugar and lower refined carb intake, increase uptake of organic produce, eat more vegetables – but being too prescriptive with members can be off-putting for them, so it’s a fine line.

We try to educate our members to read more about the basis of a healthy diet and to make informed decisions and understand what they’re eating and why – but as we all know, it’s an incredibly in-depth subject and what works for one person to achieve their goals, may not work for another. We’ve been in the industry for 25 years and what we thought we knew 10 years ago has completely changed in recent years.

What are your plans for the future, will the scheme expand?
We’ve installed more raised beds for next year’s planting and we’re clearing additional space for a polytunnel to increase our production.

We’ve been advised that a polytunnel can produce as much as a field, so this is where we intend to go. We’re very fortunate that we have the space to do this, so we won’t waste the opportunity.

Odyssey head chef Matt Brown harvests potager-grown herbs for the table
Odyssey head chef Matt Brown harvests potager-grown herbs for the table
The Odyssey Health Club in Knebworth is adopting a more holistic approach
The Odyssey Health Club in Knebworth is adopting a more holistic approach
http://www.leisureopportunities.com/images/imagesX/395109_934074.jpg
Odyssey Health Club and Spa has created an on-site potager to deliver fresh food to members. Its owner and head chef explain how the scheme is helping members reconnect with food
Stephen Aucott, Matt Brown, Odyssey Health Club and Spa ,fitness nutrition, gym food offering, potager garden
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Latest News
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Design consultants
Zynk Design Consultants: Design consultants
Fitness equipment
Stages Cycling: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
Search news, features & products:
Find a supplier:
British Military Fitness
British Military Fitness