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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Creative action

This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 10
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
At the heart of this is creative thinking that seeks new partnerships and audiences and rewrites the rules

They say necessity is the mother of invention and while one of the downsides of the pandemic has been extreme stress, there’s also been an upside in the form of a huge outpouring of creativity.

When everything is on the line, the pure adrenaline of the situation can give clarity of vision, reveal new solutions and opportunities and embolden people to take risks and step outside their comfort zone.

The pandemic has also made many people question the rules by which business has always been done and look for better ways and the industry is now benefitting from this effect in spades, as existing operators, investors and entrepreneurs bring new concepts and partnerships to market at a rate we haven’t seen since the sector first emerged in the 1980s.

Much of this change is being driven by operators who’ve realised that growth can be accelerated through new partnerships and business models and also by ‘repacking’ existing offerings for new audiences.

In this issue, we highlight a number of key examples, including a new deal struck between Xponential Fitness and Fitness International (page 30), which will see Xponential’s nine franchise brands being set up in LA Fitness and City Sports Club locations across the US.

The deal is for 350 locations over five years, with the new club-in-club offerings being proposed as an upsell.

Owner-operated businesses have traditionally seen themselves as being in competition with franchises, but this deal turns that thinking on its head and opens up opportunities for collaboration across the sector.

It also plays to the need for traditional health club operations to find ways of upselling to avoid stagnation in growth, without incurring a huge increase in costs.

Also announcing an innovative collaboration this month is F45, which has partnered with OneSpaWorld – a spa operator on land and at sea which is led by Steiner Leisure and Elemis founder, Leonard Fluxman.

Under the multi-year agreement, F45 will deliver its branded workouts on-board cruise ships owned by Royal Caribbean subsidiary, Celebrity Cruises, with the first to launch being on board Celebrity Apex. F45 says it’s targeting the 30m people who take a cruise every year.

New gym models are also continuing to emerge, with 1Rebel’s James Balfour revealing 1Rebel Labs Studio (page 34) and Until London (page 22) creating a chain of private members clubs for PTs.

Hussle has also been challenging the industry’s received wisdom and partnering with McDonald’s (page 72).

At the heart of all this is a creative way of thinking that targets fresh audiences, seeks new partnerships, and challenges and rewrites the rules about what is possible.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/704154_746640.jpg
Property deals, licencing and IP collaborations are opening up new opportunities across the sector and demanding our attention, says Liz Terry
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Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
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Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
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Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
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Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Empowered Brands
Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020....
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Supplier Showcases
Supplier showcase - Myzone – Live Insights
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Serco Leisure retains key energy management accreditation
Serco’s leisure business has announced the successful retention of its ISO50001:2018 Energy Management Standard certification, following a recent two-day assessment by independent auditors BSI.
Featured press releases
Featured press releases: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Editor's letter: Creative action

This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 10
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
At the heart of this is creative thinking that seeks new partnerships and audiences and rewrites the rules

They say necessity is the mother of invention and while one of the downsides of the pandemic has been extreme stress, there’s also been an upside in the form of a huge outpouring of creativity.

When everything is on the line, the pure adrenaline of the situation can give clarity of vision, reveal new solutions and opportunities and embolden people to take risks and step outside their comfort zone.

The pandemic has also made many people question the rules by which business has always been done and look for better ways and the industry is now benefitting from this effect in spades, as existing operators, investors and entrepreneurs bring new concepts and partnerships to market at a rate we haven’t seen since the sector first emerged in the 1980s.

Much of this change is being driven by operators who’ve realised that growth can be accelerated through new partnerships and business models and also by ‘repacking’ existing offerings for new audiences.

In this issue, we highlight a number of key examples, including a new deal struck between Xponential Fitness and Fitness International (page 30), which will see Xponential’s nine franchise brands being set up in LA Fitness and City Sports Club locations across the US.

The deal is for 350 locations over five years, with the new club-in-club offerings being proposed as an upsell.

Owner-operated businesses have traditionally seen themselves as being in competition with franchises, but this deal turns that thinking on its head and opens up opportunities for collaboration across the sector.

It also plays to the need for traditional health club operations to find ways of upselling to avoid stagnation in growth, without incurring a huge increase in costs.

Also announcing an innovative collaboration this month is F45, which has partnered with OneSpaWorld – a spa operator on land and at sea which is led by Steiner Leisure and Elemis founder, Leonard Fluxman.

Under the multi-year agreement, F45 will deliver its branded workouts on-board cruise ships owned by Royal Caribbean subsidiary, Celebrity Cruises, with the first to launch being on board Celebrity Apex. F45 says it’s targeting the 30m people who take a cruise every year.

New gym models are also continuing to emerge, with 1Rebel’s James Balfour revealing 1Rebel Labs Studio (page 34) and Until London (page 22) creating a chain of private members clubs for PTs.

Hussle has also been challenging the industry’s received wisdom and partnering with McDonald’s (page 72).

At the heart of all this is a creative way of thinking that targets fresh audiences, seeks new partnerships, and challenges and rewrites the rules about what is possible.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/704154_746640.jpg
Property deals, licencing and IP collaborations are opening up new opportunities across the sector and demanding our attention, says Liz Terry
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Latest News
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
Latest News
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Empowered Brands
Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020....
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Supplier Showcases
Supplier showcase - Myzone – Live Insights
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Serco Leisure retains key energy management accreditation
Serco’s leisure business has announced the successful retention of its ISO50001:2018 Energy Management Standard certification, following a recent two-day assessment by independent auditors BSI.
Featured press releases
Featured press releases: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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