Highlights for 2016

Social media & digital strategies

Frank Furness

Author & consultant,

Frank Furness & Associates, UK

People spend more and more time online, whether to get their news and updates or to connect. Learn how search engine optimisation, social networks and mobile apps can be used to tell your story, build relationships with prospects and members, and increase brand loyalty.

Highlights for 2016

Financial management

Rick Caro

President Management,

Vision, US

Creating meaningful budgets, managing expenses and understanding variances are core skills that lie at the heart of any business leader’s success. Collecting relevant data as well as understanding and leveraging key performance indicators (KPIs) will further strengthen your ability to create better solutions for your business.

Highlights for 2016

The innovator’s method: Create & sustain a competitive advantage

Christopher Bingham PhD

Professor & chair of strategy and entrepreneurship,

Kenan-Flagler Business School, US

Discuss how leaders can continually help their organisation capture attractive opportunities for growth and profitability. This session will outline the innovator’s dilemma, unpack the distinct and subtle steps in the process of innovation, and detail fresh tools to help leaders effectively drive innovation over time. The ultimate goal of the session is to help leaders know how to better create and sustain competitive advantage in their workplace.

Highlights for 2016

Day-to-day legal issues

Helen Durkin

Executive VP of global public policy,

IHRSA

Gaining an understanding of the legal issues club operators regularly face can be instrumental to ensure they never turn into a legal crisis. Learn how to avert headache-causing problems that can consume your time, drain your money and harm your reputation in the community if they ‘go viral’. Armed with basic knowledge, delegates will learn how to identify the legal issues lurking in everyday situations, the steps to avoid them, and where to turn to when they can’t be avoided.

Highlights for 2016

Member retention, experience & engagement

Brent Darden

CEO,

Brent Darden Consulting, US

Learn how your organisation can become more customer-centric and succeed at building member loyalty. Discover the importance of Net Promoter Score and member feedback to deliver great customer experiences and gain competitive advantage. Develop strategies to help your staff engage and retain members and explore practical approaches to creating a service culture.

Highlights for 2016

Strategic planning for club operations professionals

Mark Miller

Vice president,

Merritt Athletic Clubs, US

Your department’s results affect your company’s success. Learn to manage more effectively through the development of goals and objectives, timelines and implementation plans, and understand the importance of resource allocation and positioning your team for growth.

Highlights for 2016

Staff hiring, training & retention

Allison Flatley

COO,

Corporate Fitness Works, US

Hiring and keeping the right people has a huge impact on the overall success of your business. Understand first how to find people with the right knowledge, talent and skills. Then learn how to train and empower your staff to create a motivated, productive and engaged team.

Highlights 2016

Sales management

Alan Leach

Regional Manager,

West Wood Clubs, Ireland

Effective sales teams work with a plan. In this seminar, delegates will learn the importance of goal setting, projections, tracking, the sales cycle, generating leads and referrals, and how to motivate a sales team through compensation, incentives and contests. ?

"Without the knowledge and expertise we’ve gained from the institute, I doubt we’d have survived the catastrophic recession in Ireland" – Alan Leach, West Wood Clubs

INTERESTED IN ATTENDING?

This year’s IHRSA Institute will be held on 2–5 August at the Kenan-Flagler Business School, at the University of North Carolina in the US.

Visit www.ihrsa.org/institute

About IHRSA

Founded in 1981, IHRSA – the International Health, Racquet & Sportsclub Association – is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide.

To learn how IHRSA can help your business thrive, visit www.ihrsa.org

Locate an IHRSA club at www.healthclubs.com