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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

IHRSA Update: Best year ever

The US fitness market had more members in 2017 than at any time since records began, says Kristen Walsh

By Kristen Walsh, IHRSA | Published in Health Club Management 2019 issue 1
Treadmills remained the number one attraction at US health clubs, used by 43 per cent of total members / PHOTO: SHUTTERSTOCK/gutesa
Treadmills remained the number one attraction at US health clubs, used by 43 per cent of total members / PHOTO: SHUTTERSTOCK/gutesa

The latest research into the US fitness market has been released by Sports Marketing Surveys for IHRSA.

The annual IHRSA Health Club Consumer Report was published in September and is based on nearly 31,000 interviews conducted with health club consumers in 2017.

In total, US health clubs attracted more than 70 million consumers in 2017, a record high since IHRSA began tracking health club consumer statistics in 1987.

US health club membership totalled 60.9 million last year, up 6.3 per cent from 57.3 million in 2016. Another 9.1 million non-member consumers reported using a health club at least once in 2017.

The 2018 report takes an in-depth look at the demographics and behaviours behind these numbers. How old are health club members and non-member users? What’s their household income and education level? What ethnicity are they?

It also looks at the type of facilities they’re visiting – commercial, nonprofit, corporate, or boutiques – and how much they’re spending on membership.

Importantly, it examines how long they stay as members of a club once they join and what activities they favour. Finally, Sports Marketing Surveys looked at how many are investing in personal training, and also at generational behaviour in relation to club usage.

• Access the Report
To purchase a copy of The 2018 IHRSA Health Club Consumer Report visit: www.ihrsa.org/publications
The ageing stock of leisure centres could be turned into wellness hubs through private finance
IHRSA Passport Program Goes Mobile in 2019
Jay Ablondi_PM

IHRSA is upgrading its Passport Program, which offers members of participating clubs discounted guest access to a global network of health clubs when they travel.

From this year, the passport will be available on a mobile app which has been created by Copenhagen-based tech business TrainAway.

“Pairing the Passport with a mobile app will give millions of members of IHRSA clubs a convenient way to find and gain discounted access to IHRSA clubs around the world, making it easy for them to stay active when they travel,” said Jay Ablondi, IHRSA’s EVP of global products.

In 2018, more than 1,500 health clubs participated in the programme.

To participate, clubs must enroll through TrainAway to provide the benefit to members.

www.ihrsa.org/passport

On average, members attended a health club 98 days in 2017 PHOTO: SHUTTERSTOCK/Flamingo Images
10 key findings

1. The average annual household income (HHI) for health club members was US$80,300 in 2017, which is consistent with recent years. Approximately two out of five health club members (41 per cent), come from households with an annual income of at least US$100,000.

2. On average, members attended a health club 98 days in 2017. Members between the ages of 35 and 44 used a health club most frequently, at an average of 113 days, while the under-18 age group used a health club least frequently at an average of 64 days.

3. Consistent with historic trends, treadmills remained the number one attraction at health clubs in the US, being used by 43 per cent of total members. Resistance machines were second, attracting usage from 35 per cent of members.

4. Roughly 14 per cent of health club consumers used a personal trainer in 2017. A slightly greater share of female consumers (16 per cent) used a personal trainer than male (13 per cent).

5. One out of five Americans belong to a health club. More than 60 million Americans belonged to a club in 2017, representing 20.3 per cent of the total population aged six and older.

6. Health clubs attracted a record-high number of Americans in 2017 and when including both members and non-member users, health clubs attracted a total of 70.3 million consumers that year.

7. Roughly 27 per cent of health club consumers engaged in small group training in 2017. Approximately 28 per cent female and 26 per cent male.

8. Core health club members, who attended the club for at least 100 days in 2017, accounted for 47 per cent of total members. The level of core members varied by facility type, as full-service clubs such as multi-purpose and fitness-only facilities attracted a greater share of core members than boutiques.

9. Average tenure for all members was 4.9 years. Older members had been members longer than younger members, with the 65+ age group indicating being members for an average of 7.3 years, against 2.8 years for the 18-24 age group.

10. More than one in five members belonged to more than one club (23 per cent). Members of boutique studios were more likely to belong to more than one club.

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https://www.leisureopportunities.co.uk/images/imagesX/654493_302808.jpg
The latest numbers from the US show health clubs had more members in 2017 than at any time since records began.
Kristen Walsh, IHRSA,IHRSA, 2018 IHRSA Health Club Consumer Report, US fitness market
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With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
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Video Gallery
Freemotion 22 SERIES Powered by iFit
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The only connected fitness experience in commercial fitness centers, powered by iFit. Read more
More videos:
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Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
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Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
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Design consultants
Zynk Design Consultants: Design consultants
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AskNicely: Member feedback software
Management software
fibodo Limited: Management software
Software
Volution.fit: Software
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Fitness equipment
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Whole body cryotherapy
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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features

IHRSA Update: Best year ever

The US fitness market had more members in 2017 than at any time since records began, says Kristen Walsh

By Kristen Walsh, IHRSA | Published in Health Club Management 2019 issue 1
Treadmills remained the number one attraction at US health clubs, used by 43 per cent of total members / PHOTO: SHUTTERSTOCK/gutesa
Treadmills remained the number one attraction at US health clubs, used by 43 per cent of total members / PHOTO: SHUTTERSTOCK/gutesa

The latest research into the US fitness market has been released by Sports Marketing Surveys for IHRSA.

The annual IHRSA Health Club Consumer Report was published in September and is based on nearly 31,000 interviews conducted with health club consumers in 2017.

In total, US health clubs attracted more than 70 million consumers in 2017, a record high since IHRSA began tracking health club consumer statistics in 1987.

US health club membership totalled 60.9 million last year, up 6.3 per cent from 57.3 million in 2016. Another 9.1 million non-member consumers reported using a health club at least once in 2017.

The 2018 report takes an in-depth look at the demographics and behaviours behind these numbers. How old are health club members and non-member users? What’s their household income and education level? What ethnicity are they?

It also looks at the type of facilities they’re visiting – commercial, nonprofit, corporate, or boutiques – and how much they’re spending on membership.

Importantly, it examines how long they stay as members of a club once they join and what activities they favour. Finally, Sports Marketing Surveys looked at how many are investing in personal training, and also at generational behaviour in relation to club usage.

• Access the Report
To purchase a copy of The 2018 IHRSA Health Club Consumer Report visit: www.ihrsa.org/publications
The ageing stock of leisure centres could be turned into wellness hubs through private finance
IHRSA Passport Program Goes Mobile in 2019
Jay Ablondi_PM

IHRSA is upgrading its Passport Program, which offers members of participating clubs discounted guest access to a global network of health clubs when they travel.

From this year, the passport will be available on a mobile app which has been created by Copenhagen-based tech business TrainAway.

“Pairing the Passport with a mobile app will give millions of members of IHRSA clubs a convenient way to find and gain discounted access to IHRSA clubs around the world, making it easy for them to stay active when they travel,” said Jay Ablondi, IHRSA’s EVP of global products.

In 2018, more than 1,500 health clubs participated in the programme.

To participate, clubs must enroll through TrainAway to provide the benefit to members.

www.ihrsa.org/passport

On average, members attended a health club 98 days in 2017 PHOTO: SHUTTERSTOCK/Flamingo Images
10 key findings

1. The average annual household income (HHI) for health club members was US$80,300 in 2017, which is consistent with recent years. Approximately two out of five health club members (41 per cent), come from households with an annual income of at least US$100,000.

2. On average, members attended a health club 98 days in 2017. Members between the ages of 35 and 44 used a health club most frequently, at an average of 113 days, while the under-18 age group used a health club least frequently at an average of 64 days.

3. Consistent with historic trends, treadmills remained the number one attraction at health clubs in the US, being used by 43 per cent of total members. Resistance machines were second, attracting usage from 35 per cent of members.

4. Roughly 14 per cent of health club consumers used a personal trainer in 2017. A slightly greater share of female consumers (16 per cent) used a personal trainer than male (13 per cent).

5. One out of five Americans belong to a health club. More than 60 million Americans belonged to a club in 2017, representing 20.3 per cent of the total population aged six and older.

6. Health clubs attracted a record-high number of Americans in 2017 and when including both members and non-member users, health clubs attracted a total of 70.3 million consumers that year.

7. Roughly 27 per cent of health club consumers engaged in small group training in 2017. Approximately 28 per cent female and 26 per cent male.

8. Core health club members, who attended the club for at least 100 days in 2017, accounted for 47 per cent of total members. The level of core members varied by facility type, as full-service clubs such as multi-purpose and fitness-only facilities attracted a greater share of core members than boutiques.

9. Average tenure for all members was 4.9 years. Older members had been members longer than younger members, with the 65+ age group indicating being members for an average of 7.3 years, against 2.8 years for the 18-24 age group.

10. More than one in five members belonged to more than one club (23 per cent). Members of boutique studios were more likely to belong to more than one club.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/654493_302808.jpg
The latest numbers from the US show health clubs had more members in 2017 than at any time since records began.
Kristen Walsh, IHRSA,IHRSA, 2018 IHRSA Health Club Consumer Report, US fitness market
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Featured supplier news
Featured supplier: The Shredquarters partners with Physical Company partners to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Video Gallery
Freemotion 22 SERIES Powered by iFit
FreeMotion Fitness
The only connected fitness experience in commercial fitness centers, powered by iFit. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Design consultants
Zynk Design Consultants: Design consultants
Member feedback software
AskNicely: Member feedback software
Management software
fibodo Limited: Management software
Software
Volution.fit: Software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Technogym: Exercise equipment
Fitness equipment
TRX Training: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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